My friend Mark Copeman points us to the CV (resume) of Philippe Dubost. He created it in the style of an Amazon page! This is awesome personal branding.
Here's a link to the CV.
I noticed he's updating it in real-time which is awesome. This is just so clever. (Have I gushed enough yet?)
Obviously, it shows that if you were to hire Philippe, then you'd be hiring his creativity. I call this idea of using web content to get others to tell your stories and share your ideas a World Wide Rave and my book with that title is completely free as a PDF (with no registration required) and on Kindle, iPad, Nook, and Kobo ebook readers.
In a tough job market, showing your stuff online works. That's why Lindsey Kirchoff has a great job at HubSpot even when many of her newly graduated peers are still looking for work.