--- title: My new book World Wide Rave image: https://www.davidmeermanscott.com/hs-fs/file-1604870505-jpg/blog-files/6a00d83451f23a69e201053639a04e970c-250wi.jpg --- [Skip to main content](https://www.davidmeermanscott.com/blog/2008/12/my-new-book-world-wide-rave.html#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # My new book World Wide Rave December 4th, 2008 4 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![](https://www.davidmeermanscott.com/hs-fs/file-1604870505-jpg/blog-files/6a00d83451f23a69e201053639a04e970c-250wi.jpg?width=250&height=338&name=6a00d83451f23a69e201053639a04e970c-250wi.jpg) **UPDATE February 22, 2009** Thanks to everyone who participated in the poster shoot. [The video is here. ](https://www.webinknow.com/2009/02/how-will-you-create-a-world-wide-rave-video-and-ebook.html)Unfortunately, my stock of posters is so low that I can no longer send any out. +++++++++ I've hinted a few times starting early this year about my new book *World Wide Rave: Creating triggers that get millions of people to spread your ideas and tell your stories*. **Now World Wide Rave is real. And I want you to hear about it first.** The manuscript is complete. It is now going through the editing, proofreading, indexing, layout process. *World Wide Rave* will be released on March 3, 2009, published by John Wiley & Sons. [![World_wide_rave](https://www.davidmeermanscott.com/hs-fs/file-1604870505-jpg/blog-files/6a00d83451f23a69e201053639a04e970c-250wi.jpg)](http://freshspot.typepad.com/.a/6a00d83451f23a69e201053639a04e970c-popup) I just love the cover designed by [Doug Eymer](http://www.eymer.com/eymer.llc.html), my friend and collaborator for more than ten years. Doug, who designed this blog, my site, and my ebooks, also designed some fun elements (such as Rave the Rooster) for the inside of the book, which will be, get this, two color! A business book with more than black and white pages? Are you a heretic, David? Well, yeah, I guess I am a marketing heretic! Not only that, the cover will be like a retro old school textbook with the cover image printed right on the hard cover (instead of the typical paper dust jacket). Hey David, are you insane? No dust jacket? **A World Wide Rave, what the heck is that?** [![R_world](https://www.davidmeermanscott.com/hs-fs/file-1604870520-jpg/blog-files/6a00d83451f23a69e201053639a164970c-120wi.jpg)](http://freshspot.typepad.com/.a/6a00d83451f23a69e201053639a164970c-pi) A [World Wide Rave](http://www.worldwiderave.com/) is when people around the world are talking about you, your company, and your products. Whether you're located in San Francisco, Dubai, or Reykjavík, it's when global communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. And it's when tons of fans visit your Web site and your blog because they genuinely want to be there. [![R_megaphone](https://www.davidmeermanscott.com/hs-fs/file-1604870535-jpg/blog-files/6a00d83451f23a69e201053631bd97970b-120wi.jpg)](http://freshspot.typepad.com/.a/6a00d83451f23a69e201053631bd97970b-pi) In the book I talk about how *you can trigger a World Wide Rave too*—just create something valuable that people want to share, and make it easy for them to do so. The research I did for more than a year on what some call "viral marketing" turned up fascinating stories from unlikely people and the World Wide Rave they triggered. There's the Australian men's grooming products company with an ebook about shaving and its link to sex, a Boston area cosmetic dentist who has grown her business four-fold in a few years through a blog and a podcast, a compliance software company with an outrageous viral video, an out-of-work marketer who had tens of thousands of people visit his blog in just the first month, a woman who teaches street defense techniques to young women and her use of mobile phone video clips contributed by teenagers, a real-estate agent who sold a house for full price AND won $25,000 with a YouTube video and many, many more stories. [![Microphone_icon](https://www.davidmeermanscott.com/hs-fs/file-1604870550-jpg/blog-files/6a00d83451f23a69e201053631bde1970b-120wi.jpg)](http://freshspot.typepad.com/.a/6a00d83451f23a69e201053631bde1970b-pi) The 37 stories in World Wide Rave led to the 6 essential elements that must be in place for an idea to spread and for people to share your stories. And I share those too. [![Rave_the_rooster](https://www.davidmeermanscott.com/hs-fs/file-1604870565-jpg/blog-files/6a00d83451f23a69e201053639aa6f970c-120wi.jpg)](http://freshspot.typepad.com/.a/6a00d83451f23a69e201053639aa6f970c-pi) Marketers may be interested to know about a difficult decision I faced and how I handled it. I always recommend that you never announce a product too early. Normally, I would never talk about a book a full year before its release. However, I coined a new phrase, World Wide Rave, and I wanted to "lay claim" to the phrase in Google and other places online. I thought it was just too good a concept and too great a book title for someone else to use first. So I [dropped a few hints](https://www.webinknow.com/2008/04/world-wide-rave.html) here and there starting in April 2008. Did you see any? Now the [top search engine results for the phrase](http://www.google.com/search?hl=en&q=%22world+wide+rave%22&btnG=Search) point to my stuff. +++++++ **UPDATE February 5, 2009.** Sorry, the poster offer is now complete. I distributed over 1,000 posters. Thank you to all who participated. +++++++ **I could use your help** You may notice that the book cover design that Doug and I developed looks like an old rock poster. (Cool, isn't it?) Our idea was that prior to the web, rock bands invested a lot of money in a great poster and plastered it all over a city before a gig. They created a localized World Wide Rave by using interesting graphics. ** Well, we created posters too. And I want to send you one. ** I am having people around the world put the poster somewhere interesting in their country, with fascinating people, or in unusual settings, and then send me a digital image or short video. My goal is to get a bunch of countries / cities / locations represented. You'll see some fun examples already on the [World Wide Rave site](http://www.worldwiderave.com/). I've got a stash of posters ready to be mailed. Do you want one? If you do, I hope you'll take a photo or very short video with the poster, but there's no obligation. Here's how it works: 1. Send me your postal mailing address to me via email. Please send to -david(at)DavidMeermanScott(dot)com - see the tricky way I put my email address to avoid bad email harvesters? I'm sure you can figure out what my address is. 2. When you email me, please send your address exactly as I should cut and paste it onto a mailing label. Also, please put "poster" in the email subject line. I'll mail you out a poster right away. Note that I have a large, but not unlimited supply of posters. 3. Shoot the photo or short video. Background should be something representing your city or country. Or you could shoot an interesting or unique situation or place if you want. I would like to have you and other people in the photo! 4. Upload the photo to your blog or flickr or just email me a digital image. If you shoot a video, you can upload to YouTube or another video site. If you can, use WorldWideRave as a tag. And provide some detail about where you shot it, who is in it and so on. 5. If you post the photo or video somewhere, please email me a link so I don't miss it. 6. I'll post as many photos and videos as I can on my [World Wide Rave site](http://www.worldwiderave.com/) with a link back to you. Some photos will go on this blog with a link to you. Some will be in a video I'm making. Who knows, I may give out a prize or two upon the book release. Creativity counts. Thanks! *To get your creative juices flowing, here are some of the photos and videos that I already have and that you will see at the [World Wide Rave site](http://www.worldwiderave.com/). * - In Villingen-Schwenningen, Baden-Württemberg, Germany - With New Zealand Maori Haka war dancers - On Nantucket Island - At HubSpot global headquarters - Atop Mt. Ooe, Kyoto, Japan - At the New Media and Public Relations class at Boston University, College of Communication - With the Intertial Electrostatic Confinement Device in the University of Wisconsin-Madison Engineering Physics Department's Fusion Technology Institute - With Gary Vaynerchuk, star of Wine Library TV - At Guinness Storehouse in Dublin, Ireland [![Raving_world](https://www.davidmeermanscott.com/hs-fs/file-1604870580-jpg/blog-files/6a00d83451f23a69e201053639a545970c-400wi.jpg)](http://freshspot.typepad.com/.a/6a00d83451f23a69e201053639a545970c-pi) [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ World Wide Rave ](https://www.davidmeermanscott.com/blog/topic/world-wide-rave) Don't forget to share this post: ## Related Articles [![Four Rs](https://www.davidmeermanscott.com/hubfs/Four%20Rs.jpg) ### How To Create Word Of Mouth For Your Company, Product, Or Idea September 18th, 2018|4 min read ](https://www.davidmeermanscott.com/blog/how-to-create-word-of-mouth-for-your-company-product-or-idea) [![](https://www.davidmeermanscott.com/hs-fs/hub/413105/file-2535780889.jpg) ### From Rejected to a Blog to a NYT Bestselling Author to Walking the Red Carpet at the Oscars February 23rd, 2015|4 min read ](https://www.davidmeermanscott.com/blog/from-rejected-to-a-blog-to-a-nyt-bestselling-author-to-walking-the-red-carpet-at-the-oscars) [![](https://www.davidmeermanscott.com/hs-fs/file-1605468660-jpg/blog-files/6a00d83451f23a69e20192abd51d07970d-250wi.jpg) ### Building a fan base one download at a time July 2nd, 2013|4 min read ](https://www.davidmeermanscott.com/blog/2013/07/building-a-fan-base-one-download-at-a-time.html) [![](https://www.davidmeermanscott.com/hs-fs/file-1604683482-jpg/blog-files/6a00d83451f23a69e2017c363ea849970b-650wi.jpg) ### Hire Philippe Dubost because he has he coolest online CV ever created January 24th, 2013|4 min read ](https://www.davidmeermanscott.com/blog/2013/01/hire-philippe-dubost-because-he-has-he-coolest-online-cv-ever-created.html) [![](https://www.davidmeermanscott.com/hs-fs/file-1604685242-jpg/blog-files/6a00d83451f23a69e2017c353281e2970b-250wi.jpg) ### My book World Wide Rave is now FREE on Kindle, Nook, Kobo, iPad, and as PDF January 2nd, 2013|4 min read ](https://www.davidmeermanscott.com/blog/2013/01/my-book-world-wide-rave-is-now-free-on-kindle-nook-kobo-ipad-and-as-pdf.html) [### Awesome Air New Zealand All Blacks rugby safety video August 24th, 2010|4 min read ](https://www.davidmeermanscott.com/blog/2010/08/air_new_zealand_all_blacks_rugby_safety_video.html) [![](https://www.davidmeermanscott.com/hs-fs/file-1600922464-jpg/blog-files/6a00d83451f23a69e2011570c9cfde970b-200wi.jpg) ### Clip this coupon for $1 million dollar off Ft Myers FL home June 6th, 2009|4 min read ](https://www.davidmeermanscott.com/blog/2009/06/clip-this-coupon-for-1-million-dollar-off-ft-myers-fl-home.html) [### Riding the Rave #3: In Search of the Fifth P April 6th, 2009|4 min read ](https://www.davidmeermanscott.com/blog/2009/04/riding-the-rave-3-in-search-of-the-fifth-p.html) [![](https://www.davidmeermanscott.com/hs-fs/file-1604931145-jpg/blog-files/6a00d83451f23a69e201156fcde769970b-200wi.jpg) ### Is the Best Job in the World the best marketing in the world? April 3rd, 2009|4 min read ](https://www.davidmeermanscott.com/blog/2009/04/is-the-best-job-in-the-world-the-best-marketing-in-the-world.html) [![](https://www.davidmeermanscott.com/hs-fs/file-1604931865-jpg/blog-files/6a00d83451f23a69e201156ea77ccd970c-200wi.jpg) ### NASDAQ Market opening Tweet-up with GlobeNewswire March 30th, 2009|4 min read ](https://www.davidmeermanscott.com/blog/2009/03/nasdaq-market-opening-tweet-up-with-globenewswire.html) [### World Wide Rave book launch video from South-by-Southwest 2009 March 26th, 2009|4 min read ](https://www.davidmeermanscott.com/blog/2009/03/world-wide-rave-book-launch-video-from-south-by-southwest-2009.html) [![](https://www.davidmeermanscott.com/hs-fs/file-1604106782-jpg/blog-files/6a00d83451f23a69e2011168d29e14970c-250wi.jpg) ### My new book World Wide Rave free on Amazon Kindle March 11th, 2009|4 min read ](https://www.davidmeermanscott.com/blog/2009/03/my-new-book-world-wide-rave-free-on-amazon-kindle.html) [![](https://www.davidmeermanscott.com/hs-fs/file-1603881291-jpg/blog-files/6a00d83451f23a69e201127910e3e028a4-200wi.jpg) ### Catch the Rave: Join my book tour in New York, Boston, and SXSW February 27th, 2009|4 min read ](https://www.davidmeermanscott.com/blog/2009/02/catch-the-rave-join-my-book-tour-in-new-york-boston-and-sxsw.html) [![](https://www.davidmeermanscott.com/hs-fs/file-1603882781-jpg/blog-files/6a00d83451f23a69e2011279039c7428a4-200wi.jpg) ### How will YOU create a World Wide Rave? Video and ebook February 22nd, 2009|4 min read ](https://www.davidmeermanscott.com/blog/2009/02/how-will-you-create-a-world-wide-rave-video-and-ebook.html) [### World Wide Rave at Singapore Indoor Stadium February 9th, 2009|4 min read ](https://www.davidmeermanscott.com/blog/2009/02/world-wide-rave-at-singapore-indoor-stadium.html) [![](https://www.davidmeermanscott.com/hs-fs/file-1601286518-jpg/blog-files/6a00d83451f23a69e2010537133a0e970b-120wi.jpg) ### Girls Fight Back! February 6th, 2009|4 min read ](https://www.davidmeermanscott.com/blog/2009/02/girls-fight-back.html) [![](https://www.davidmeermanscott.com/hs-fs/file-1604093602-jpg/blog-files/6a00d83451f23a69e2010536cf67f8970c-200wi.jpg) ### Download the free 2009 Bad Usability Calendar January 14th, 2009|4 min read ](https://www.davidmeermanscott.com/blog/2009/01/download-the-free-2009-bad-usability-calendar.html) [![](https://www.davidmeermanscott.com/hs-fs/file-1604093817-jpg/blog-files/6a00d83451f23a69e2010536c983df970c-150wi.jpg) ### How an active Facebook group drove 15,000 people to the Singapore Tattoo Show January 12th, 2009|4 min read ](https://www.davidmeermanscott.com/blog/2009/01/how-an-active-facebook-group-drove-15000-people-to-the-singapore-tattoo-show.html) [![](https://www.davidmeermanscott.com/hs-fs/file-1601270048-jpg/blog-files/6a00d83451f23a69e2010536b09b60970b-350wi.jpg) ### Lose Control of your Marketing! New free ebook January 7th, 2009|4 min read ](https://www.davidmeermanscott.com/blog/2009/01/lose-control-of-your-marketing-new-free-ebook.html) [![](https://www.davidmeermanscott.com/hs-fs/file-1081630235-jpg/blog-files/wwr.jpg) ### World Wide Rave! vs. Unscrupulous and Illegal Viral Marketing Techniques April 28th, 2008|4 min read ](https://www.davidmeermanscott.com/blog/2008/04/world-wide-rave.html) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "David Meerman Scott", "url" : "https://www.davidmeermanscott.com/blog/author/david-meerman-scott" }, "datePublished" : "2008-12-04T16:42:20.000Z", "headline" : "My new book World Wide Rave", "image" : [ "https://www.davidmeermanscott.com/hs-fs/file-1604870505-jpg/blog-files/6a00d83451f23a69e201053639a04e970c-250wi.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.davidmeermanscott.com/blog/2008/12/my-new-book-world-wide-rave.html", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.davidmeermanscott.com/hubfs/_Assets/Logo/david-meerman-scott.png" }, "name" : "David Meerman Scott" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.davidmeermanscott.com/#person", "@type" : "Person", "description" : "Marketing and sales visionary, international bestselling author of 12 books, keynote speaker in 47 countries, and advisor to emerging companies.", "email" : "mailto:David@DavidMeermanScott.com", "image" : "https://www.davidmeermanscott.com/hubfs/DMS-Homepage-Featured.jpg", "jobTitle" : [ "Keynote Speaker", "Author", "Business Growth Strategist", "Marketing Advisor" ], "knowsAbout" : [ "Content Marketing", "Fandom Marketing", "Newsjacking", "Real-Time Marketing", "Public Relations", "Sales Strategy", "Business Growth" ], "name" : "David Meerman Scott", "sameAs" : [ "https://en.wikipedia.org/wiki/David_Meerman_Scott", "https://www.linkedin.com/in/davidmeermanscott", "https://x.com/dmscott", "https://www.instagram.com/dmscott/" ], "url" : "https://www.davidmeermanscott.com" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.davidmeermanscott.com/#website", "@type" : "WebSite", "author" : { "@id" : "https://www.davidmeermanscott.com/#person" }, "name" : "David Meerman Scott", "potentialAction" : { "@type" : "SearchAction", "query-input" : "required name=search_term_string", "target" : { "@type" : "EntryPoint", "urlTemplate" : "https://www.davidmeermanscott.com/search?q={search_term_string}" } }, "url" : "https://www.davidmeermanscott.com" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "David Meerman Scott", "url" : "https://www.davidmeermanscott.com/blog/author/david-meerman-scott" }, "dateCreated" : "2014-09-10T22:05:43", "datePublished" : "2008-12-04T11:42:20-0500", "description" : "", "headline" : "My new book World Wide Rave", "image" : [ "http://cdn2.hubspot.net/hub/413105/file-1604870505-jpg/blog-files/6a00d83451f23a69e201053639a04e970c-250wi.jpg" ], "inLanguage" : "en-us", "learningResourceType" : "article", "name" : "My new book World Wide Rave", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://413105.fs1.hubspotusercontent-na1.net/hubfs/413105/_Assets/Logo/david-meerman-scott.png" }, "name" : "Freshspot Marketing LLC" }, "timeRequired" : "4 minutes", "url" : "https://www.davidmeermanscott.com/blog/2008/12/my-new-book-world-wide-rave.html" } ```