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Worst Practices
The Latest from David Meerman Scott
Move Fast and Steal Things: Meta Pirated 53 of My Books and Stories to Train Their AI
Worst Practices | Facebook | Books | Artificial Intelligence
Move Fast and Steal Things: Meta Pirated 53 of My Books and Stories to Train Their AI
March 26th, 2025|2 min read
Automaker Website Frustrations Push Buyers Elsewhere
Worst Practices | Case Studies | Marketing | Advertising
Automaker Website Frustrations Push Buyers Elsewhere
December 10th, 2024|1 min read
Please Do Not Play Without Permission
Worst Practices | Case Studies | Sales Strategies | Marketing | Advertising | Best Practices | Artificial Intelligence
Please Do Not Play Without Permission
November 12th, 2024|2 min read
Generative AI Not Understood By Young People… Educators Are To Blame
Worst Practices | Research and Analysis | Best Practices | Artificial Intelligence
Generative AI Not Understood By Young People… Educators Are To Blame
July 9th, 2024|3 min read
Apple’s Soul Crushing, Creator Destroying Metaphor for what AI is Doing to Society
Worst Practices | Case Studies | Newsjacking | Fanocracy | Artificial Intelligence
Apple’s Soul Crushing, Creator Destroying Metaphor for what AI is Doing to Society
May 8th, 2024|1 min read
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Customer Testimonials Are Not Effective Storytelling
Worst Practices | writing | copywriting | Marketing | Best Practices
Customer Testimonials Are Not Effective Storytelling
March 26th, 2024|1 min read
We Annoy Our Customers
Worst Practices | New Rules of Sales & Service | Marketing | Advertising
We Annoy Our Customers
March 5th, 2024|1 min read
Legal Caution vs. PR Clarity: University Presidents' Legal Advisors Muddled Congressional Testimonies
Worst Practices | Public Relations | Case Studies | Media Relations
Legal Caution vs. PR Clarity: University Presidents' Legal Advisors Muddled Congressional Testimonies
December 19th, 2023|1 min read
Just Because You Can Doesn’t Mean You Should
Worst Practices | Marketing | Advertising
Just Because You Can Doesn’t Mean You Should
October 19th, 2023|2 min read
Max Mayhem: Warner Bros. Discovery's Rebrand Fail
Worst Practices | Case Studies | Marketing | Advertising | Fanocracy
Max Mayhem: Warner Bros. Discovery's Rebrand Fail
April 21st, 2023|1 min read
Every Customer Touchpoint Is A Way To Build Fans (Or Not)
Worst Practices | Case Studies | New Rules of Sales & Service | Marketing | Books | Fanocracy
Every Customer Touchpoint Is A Way To Build Fans (Or Not)
November 16th, 2022|1 min read
Why Salespeople’s LinkedIn Profiles Don’t Sell
Worst Practices | Sales Strategies | New Rules of Sales & Service | Best Practices | Business to Business
Why Salespeople’s LinkedIn Profiles Don’t Sell
October 5th, 2022|1 min read
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A Focus On Product Alone Results In A Race To The Bottom
Worst Practices | Sales Strategies | Marketing | Fanocracy
A Focus On Product Alone Results In A Race To The Bottom
August 16th, 2022|1 min read
Branding Gone Amok™
Worst Practices | Case Studies | Fanocracy
Branding Gone Amok™
August 9th, 2022|0 min read
Bruce Springsteen and Ticketmaster Anger Fans with AI Dynamic Pricing Fiasco
Rock Band Web Sites | Worst Practices | Case Studies | Music | Newsjacking | Fanocracy
Bruce Springsteen and Ticketmaster Anger Fans with AI Dynamic Pricing Fiasco
July 25th, 2022|6 min read
Back to the Basics: Nobody Cares About Your Products (Except You)
Worst Practices | New Rules of Marketing and PR | New Rules of Sales & Service | Marketing | Best Practices
Back to the Basics: Nobody Cares About Your Products (Except You)
January 31st, 2022|1 min read
Two Super Simple Actions You Can Do Right Now to Create Fans of Your Business
Worst Practices | New Rules of Marketing and PR | Marketing | Best Practices | Business to Business | Fanocracy
Two Super Simple Actions You Can Do Right Now to Create Fans of Your Business
January 18th, 2022|2 min read
Non-Targeted Broadcast Public Relations Pitches Are Spam
Worst Practices | New Rules of Marketing and PR | Public Relations
Non-Targeted Broadcast Public Relations Pitches Are Spam
November 18th, 2021|1 min read
Your Own Content to Educate Instead of Spreading Hatred Through Facebook
Social Media | Worst Practices | New Rules of Marketing and PR | Marketing | Facebook | Advertising | Corporate blogging
Your Own Content to Educate Instead of Spreading Hatred Through Facebook
November 3rd, 2021|2 min read
Real and Perceived Scarcity as a Marketing Strategy
Rock Band Web Sites | Worst Practices | Music | Real-Time Marketing & PR | Marketing
Real and Perceived Scarcity as a Marketing Strategy
October 26th, 2021|2 min read