I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Editor's Note: The February 17, 2019 version of this article has been updated to highlight the power of fandom.
Last week I posted NOW Is The Time To Begin and several people reached out to me to say they would like to start a new project, but they don’t have enough time. That’s nonsense; we can all find the time to do what’s important. Whenever I hear people say they don’t have enoug...
Last week, I enjoyed presenting on New Marketing Mastery at the Tony Robbins Business Mastery event in Las Vegas. The energy in the room was remarkable! While everything shared from the stage by Tony and me and the other great speakers such as Scott Harris has potential for ...
The original version of this post on July 19, 2018, has been edited to highlight the power of fandom. Delivering excellent service is essential for businesses these days. Companies that form meaningful personal relationships with customers will stay ahead of the competition ...
Many people have asked me to sum up the ideas of my international bestseller The New Rules of Marketing and PR into just a few words.
I love cheese of all kinds except the Pasteurized, Processed yellowish Cheese Food gunk that we here in the USA call “American Cheese”. In my country this stuff, which is mass-produced in a factory, is often sold in individually packaged slices and is what McDonald’s puts on...
This original version of this post on June 12, 2018 has been edited to reflect the importance of trust in building fandom. Social media exploded with the news, released June 4, 2018, that IHOP (International House of Pancakes) was to change their name to “IHOb.” A week later...
I frequently get emails and social media inquires from people who tell me that they’ve learned the ideas in The New Rules of Marketing and PR or one of my other books and are eager to implement the strategies and tactics, but somebody higher up in the organization says “no”....
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
