I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Want to know an SEO secret that almost nobody will tell you? Do not delete old content! Nearly all of your web content should live forever. It’s free to save pages on your site, so why delete them? Yet so many people do.
I am amazed at how many salespeople and their sales managers inherently understand the new buying process when they buy a product or service for themselves but insist that somehow the process is different for the business they run. They continue to sell using the old rules.
Just a few hours after introducing her father, Donald J. Trump, before his address to the delegates at the Republican National Convention last week, Ivanka Trump tweeted a photo of herself on stage with a link to a Macy's store listing of the Ivanka Trump brand Sleeveless St...
I get hundreds of pitches from people each week, mostly via email. They want to tell me about their product or service or they want to sell me something. I’m sure you get a bunch too.
I was researching contractors for a home improvement project and found myself on Angie’s List, a paid subscription website with crowdsourced reviews of businesses. In order to unlock the customer reviews, I purchased a membership for under ten dollars a year. That’s when the...
It’s happened again. A well-known brand has tried to piggyback off a tragedy. Yesterday, General Mills’ tribute to Prince is another example of newsjacking gone bad.
This post is a collection of some of my best ideas for how restaurants, hotels, destinations, and attractions can use the ideas of The New Rules of Marketing & PR to generate attention.
As a young marketer, I was always taught: “Write about the benefits of your product, not the features.” This dusty old marketing approach is wrong.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
