I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I get hundreds of pitches from people each week, mostly via email. They want to tell me about their product or service or they want to sell me something. I’m sure you get a bunch too.
I was researching contractors for a home improvement project and found myself on Angie’s List, a paid subscription website with crowdsourced reviews of businesses. In order to unlock the customer reviews, I purchased a membership for under ten dollars a year. That’s when the...
It’s happened again. A well-known brand has tried to piggyback off a tragedy. Yesterday, General Mills’ tribute to Prince is another example of newsjacking gone bad.
This post is a collection of some of my best ideas for how restaurants, hotels, destinations, and attractions can use the ideas of The New Rules of Marketing & PR to generate attention.
As a young marketer, I was always taught: “Write about the benefits of your product, not the features.” This dusty old marketing approach is wrong.
The biggest mistake I see with marketing (and I see it all the time) is when companies focus too much on their own products and services. Many marketers steeped in the tradition of product advertising naturally feel drawn to prattle on and on about their products and service...
Various media reports suggest Twitter is considering expanding it’s 140-character limit to possibly be as long as 10,000 characters. Twitter CEO Jack Dorsey responded by talking about the history of the 140-character limitation (it fit into an SMS message) and how people eng...
Every day people email me things they want me to share on my social networks. I get that. I’m on a bunch of lists as an “influencer” or as a journalist and it is very easy to find my contact details. Just don't tell me to share!
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
