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Dear Twitter: Please Don’t Do It

No one knows more about using the new Real-Time tools and strategies to spread ideas, influence minds and build business than David Meerman Scott. He's a marketing strategist, speaker, advisor to emerging companies, and author of ten books including three international bestsellers.

Social Media  |  Twitter  |  Worst Practices

characters_10000Various media reports suggest Twitter is considering expanding it’s 140-character limit to possibly be as long as 10,000 characters.

Twitter CEO Jack Dorsey responded by talking about the history of the 140-character limitation (it fit into an SMS message) and how people engage with Twitter. But he also said the company will not be shy about exploring how to “build more utility into the product”.

Twitter has added some great features, particularly the wonderful Periscope. And Twitter Moments is also excellent. But increasing the core functionality would not be a good idea.

Please do not increase the Twitter character count

Sure you need to grow. But not be copying the other guys so you can be all things to all people.

In my experience, when social networks look too hard at “beating the competition”, they dangerously play with what makes them unique and great because they try to copy the good bits of the competing network. This behavior results in the “island mentality” where the networks think they can do everything and actively shut out the connectivity between their app and other social networks.

Twitter is real-time

At its core, Twitter is a real-time medium. It’s for a quick thought or a fast paced conversation. Hashtags allow us to monitor what is #trending.

Twitter is not ideal for creating original long-form content, although it is a tool for sharing what exists on other sites and networks.

I’ll share this post on Twitter, but I wouldn’t write it on Twitter.

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