I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
In the VC world, there are people who are forward thinking, providing valuable advice to the management teams of portfolio companies. These are the VCs that you want to be associated with your start up. And then there are VCs who are living the past who who therefore deliver...
Quick. What’s different between these two different packages of Stonyfield yogurt? If you’re like me, they look identical at first glance.
Over the past year, I’ve helped my mother evaluate senior living centers that also have memory care facilities for my father who is suffering with Alzheimer’s. As I’ve checked out one site after another, I was disheartened by so many that used stock photos to depict the resi...
Buyers have more information at their fingertips than ever before, yet the same sales techniques which were appropriate for the 1980s are still being used today. The world has changed, and organizations must avoid making the sales mistakes if they are to thrive.
I’m a “Pro” user of the Hightail (formerly YouSendIt) file sharing and storage service. I’ve been a loyal customer since January 2009, paying over $100 a year for my premium services. This morning I received an email offer to the address I use to subscribe to Hightail with t...
Today buyers are in charge. As you consider real-time technology to help you with agile, social selling, you’ll need to be very careful about the role of your Customer Relationship Management System (CRM) and Sales Force Automation (SFA) Platform because it is unlikely that ...
Here’s something curious: Many companies have completely different cultures and procedures for their customers depending upon which department is interacting with them. The manner in which salespeople engage potential new customers when trying to win new business is often li...
In my past roles as a salesperson and later as a marketing executive at a handful of different companies, I interacted on a daily basis with sales managers up to the vice president level.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
