I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
My first sales job required me to make cold calls to bond traders and convince them to buy our economic consulting services. We had lists of names and numbers to contact that came from directories of people who worked in banks, securities companies, savings and loan associat...
Most sales organizations are built and run as if it were still 1989. The sales model is broken.
When I see people on the sidewalk asking for money, most have the same business model.
Google Hangouts on Air make me feel stupid.
Web content drives both sales and marketing success.
When I see an email with the subject line “catching up” or “touching base” I immediately categorize the email as somebody selfishly wanting something from me.
A new research report from ShareThis, the Paley Center for Media, and Beresford Research calculates dollar value and influence of sharing on purchase decisions.
This weekend I was poking around the True Religion brand jeans web site. True Religion jeans fit me really well, so I have a few pair. They are expensive, so I tend to wait for a sale to pull the trigger on a new pair.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
