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Worst Practices (11)
The Latest from David Meerman Scott
The dumbest Public Relations person in the world?
Worst Practices | Press Release Content | Public Relations | Media Relations
The dumbest Public Relations person in the world?
May 14th, 2008|2 min read
World Wide Rave! vs. Unscrupulous and Illegal Viral Marketing Techniques
Viral Marketing | Worst Practices | World Wide Rave | Advertising
World Wide Rave! vs. Unscrupulous and Illegal Viral Marketing Techniques
April 28th, 2008|3 min read
When reaching out to bloggers, don't ask for them to write about you!
Worst Practices | Public Relations | Media Relations
When reaching out to bloggers, don't ask for them to write about you!
March 28th, 2008|2 min read
Why CEOs and executives must work harder to blog successfully than mere mortals
Worst Practices | Brand Journalism | Corporate blogging
Why CEOs and executives must work harder to blog successfully than mere mortals
March 9th, 2008|2 min read
CNN: Time to retire the inane "best political team on television" phrase
CNN: Time to retire the inane "best political team on television" phrase
February 19th, 2008|1 min read
Why most CMOs get fired
Thought Leadership | Worst Practices | Marketing | Media Relations
Why most CMOs get fired
February 2nd, 2008|1 min read
Attention Delta Airlines -- Do you really have to rub it in?
Worst Practices | Case Studies
Attention Delta Airlines -- Do you really have to rub it in?
December 24th, 2007|2 min read
An open letter to Warner Music Group: Lighten up! Your fans are promoting Led Zeppelin for you… for free
Rock Band Web Sites | Viral Marketing | Worst Practices | Case Studies | YouTube
An open letter to Warner Music Group: Lighten up! Your fans are promoting Led Zeppelin for you… for free
December 13th, 2007|1 min read
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Most PR people are spammers - Chris Anderson now blocks you and I may be next
Worst Practices | Long Tail | Public Relations | Media Relations | Best Practices
Most PR people are spammers - Chris Anderson now blocks you and I may be next
October 31st, 2007|1 min read
Facebook Applications: Silliness, spam and spoofs
Social Media | Worst Practices | Facebook
Facebook Applications: Silliness, spam and spoofs
October 5th, 2007|1 min read
Advertising agency websites: Digital masturbation
Worst Practices | Case Studies | Marketing | Research and Analysis | Advertising
Advertising agency websites: Digital masturbation
September 21st, 2007|3 min read
US Airways flight attendants paid $50 commissions to interrupt us in flight
Worst Practices | Marketing | Advertising
US Airways flight attendants paid $50 commissions to interrupt us in flight
September 19th, 2007|1 min read
End of Summer Fun: Lawyers and social media mash it up
Social Media | Worst Practices | Case Studies | YouTube | Corporate blogging
End of Summer Fun: Lawyers and social media mash it up
August 30th, 2007|2 min read
Corporate dysfunction at its worst: The B2B tradeshow demo
Worst Practices | Marketing | Business to Business
Corporate dysfunction at its worst: The B2B tradeshow demo
August 26th, 2007|1 min read
The Gobbledygook Manifesto – revised and updated with new data
Worst Practices | Press Release Content | writing
The Gobbledygook Manifesto – revised and updated with new data
August 10th, 2007|2 min read
How to recruit great speakers for your conference (and avoid the terrible ones)
Social Media | Viral Marketing | Worst Practices | YouTube
How to recruit great speakers for your conference (and avoid the terrible ones)
July 17th, 2007|1 min read
Corporate Investor Relations Web sites – the last holdouts of controlled information
Worst Practices | Public Relations | Marketing | Brand Journalism | Corporate blogging
Corporate Investor Relations Web sites – the last holdouts of controlled information
July 12th, 2007|2 min read
Marketing online? Don't forget to ask for the order!
Worst Practices | Case Studies | Marketing | Advertising
Marketing online? Don't forget to ask for the order!
April 17th, 2007|2 min read
PR agencies and spam
Worst Practices | Press Release Content | Public Relations | Media Relations
PR agencies and spam
April 12th, 2007|2 min read
Attention PR people: Please speak like human beings
Worst Practices | Press Release Content | Public Relations | writing | Media Relations
Attention PR people: Please speak like human beings
March 13th, 2007|1 min read