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Worst Practices (12)
The Latest from David Meerman Scott
Branding is for cattle
Worst Practices | New Rules of Marketing and PR | Buyer Persona | Marketing
Branding is for cattle
March 7th, 2007|1 min read
The New Rules for Reaching the Media (Hint: Broadcast media pitches are spam)
Social Media | Worst Practices | Press Release Content | New Rules of Marketing and PR | Public Relations | Media Relations | Online Media Room | Best Practices | Corporate blogging
The New Rules for Reaching the Media (Hint: Broadcast media pitches are spam)
February 6th, 2007|3 min read
Grading the Super Bowl 2007 TV commercial Web site tie ins = Taco Bell A+ but others mixed
Viral Marketing | Worst Practices | Marketing blog | Public Relations | Marketing | Advertising | Best Practices
Grading the Super Bowl 2007 TV commercial Web site tie ins = Taco Bell A+ but others mixed
February 5th, 2007|2 min read
Are MSM journalists one-way bloggers?
Social Media | Worst Practices | Corporate blogging
Are MSM journalists one-way bloggers?
January 26th, 2007|1 min read
The new Microsoft home page a hide n' seek game - more than twenty clicks to get to the online media room!
Worst Practices | Public Relations | Case Studies | Marketing | Online Media Room
The new Microsoft home page a hide n' seek game - more than twenty clicks to get to the online media room!
January 3rd, 2007|1 min read
Interruption Marketing Hall of Shame
Worst Practices | Public Relations | Marketing | Advertising
Interruption Marketing Hall of Shame
December 13th, 2006|2 min read
What would your mother say? Blogging and ethics
Social Media | Worst Practices | New Rules of Marketing and PR | Public Relations | Marketing | Corporate blogging
What would your mother say? Blogging and ethics
November 30th, 2006|1 min read
Something is very wrong in PR land part two: PR's dirty little secret
Worst Practices | Public Relations | Marketing | Corporate blogging
Something is very wrong in PR land part two: PR's dirty little secret
November 4th, 2006|1 min read
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The Gobbledygook Manifesto -- Cutting Edge! Mission Critical! An analysis of gobbledygook in over 388,000 press releases sent in 2006
Search Engine Marketing | Worst Practices | Press Release Content | New Rules of Marketing and PR | Public Relations | writing | copywriting | Marketing | Research and Analysis | Advertising | Business to Business
The Gobbledygook Manifesto -- Cutting Edge! Mission Critical! An analysis of gobbledygook in over 388,000 press releases sent in 2006
October 12th, 2006|5 min read
Ignore message boards and chat rooms at your own peril - a case example: Sony BMG
Worst Practices | New Rules of Marketing and PR | Public Relations | Marketing | Corporate blogging
Ignore message boards and chat rooms at your own peril - a case example: Sony BMG
October 7th, 2006|4 min read
As a member of Hilton HHonors, you are very important to us. Not.
Worst Practices | New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Advertising
As a member of Hilton HHonors, you are very important to us. Not.
September 16th, 2006|2 min read
Q: How many PR agency staffers does it take to screw in a light bulb?
Worst Practices | Press Release Content | New Rules of Marketing and PR | Public Relations | Business to Business
Q: How many PR agency staffers does it take to screw in a light bulb?
September 13th, 2006|0 min read
Is your marketing & PR program like seven year olds playing soccer?
Worst Practices | New Rules of Marketing and PR | Public Relations | Marketing | Advertising | Corporate blogging
Is your marketing & PR program like seven year olds playing soccer?
September 5th, 2006|2 min read
What does this company do?
Worst Practices | Press Release Content | New Rules of Marketing and PR | Public Relations
What does this company do?
August 18th, 2006|0 min read
Dear %firstname% is why blast PR sucks
Worst Practices | Press Release Content | New Rules of Marketing and PR | Public Relations
Dear %firstname% is why blast PR sucks
August 10th, 2006|0 min read
Something Is Very Wrong in PR Land
Worst Practices | Press Release Content | New Rules of Marketing and PR | Public Relations
Something Is Very Wrong in PR Land
August 9th, 2006|1 min read
User Interface Designers: Don't change things just because you think it is cool
Worst Practices | Case Studies | Corporate blogging
User Interface Designers: Don't change things just because you think it is cool
July 26th, 2006|1 min read
Sales leads are too important for just salespeople
Worst Practices | Best Practices | Business to Business
Sales leads are too important for just salespeople
July 10th, 2006|1 min read
Attention American Automakers: Your websites suck
Viral Marketing | Worst Practices | Public Relations | Case Studies | Best Practices | Corporate blogging
Attention American Automakers: Your websites suck
July 5th, 2006|3 min read
Bloggers drive Sony BMG Music to withdraw controversial CDs
Worst Practices | Public Relations | Case Studies | Business to Business | Corporate blogging
Bloggers drive Sony BMG Music to withdraw controversial CDs
November 17th, 2005|1 min read