I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I’ve been fired three times, most recently in 2002. Each time, I did what nearly everyone does to get a new job: Outbound marketing.
I have exercised in over 100 hotel gyms. Some are great, fully outfitted with the latest gear. Some are tired and broken down.
One of the biggest problems with marketing is that marketers just make stuff up.
I’ve been getting a bunch of surveys recently, more than usual for some reason.
UPDATE: About 20 minutes after I posted this, @tammy and the #AARPsocial team commented. Please take a look at that comment (the first one).
UPDATE September 7, 2013 - Congratulations to the people of Tokyo for winning the 2020 Olympic games. Let's hope the Tokyo 2020 site improves from now.
It’s just an excuse for inaction. “But I do not have enough time to start a blog.” (I’ve heard this one hundreds of times.)
My friend Biagio Carrano points us to an interesting quote from Marcelo Bielsa, an Argentine football (soccer) coach who has managed football clubs and also the national teams of Argentina and Chile.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
