I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
UPDATE January 30, 2014 - Google contacted me via my G+ and gave me this URL. plus.google.com/+DavidMeermanScott I guess somebody was listening after all.
I get many unsolicited PR pitches sent to me via email. Nearly all of them are untargeted broadcast pitches, usually in the form a press release. I almost always delete without reading.
There’s a Qdoba Mexican Grill five minutes walk from my office. I’ve eaten there about 25 times since it opened. I like the naked burrito! (No rice, chicken, extra pico de gallo, guacamole.) Today, there was an addition to the restaurant. A television playing infomercials! A...
This holiday season, many thousands of companies did what is expected – interrupt us with inane greetings. Marketers spend time and money because, well, “aren't we supposed to send greetings to clients?” The vast majority I received were a complete waste of time. Do you real...
I’ve been fired three times, most recently in 2002. Each time, I did what nearly everyone does to get a new job: Outbound marketing.
I have exercised in over 100 hotel gyms. Some are great, fully outfitted with the latest gear. Some are tired and broken down.
One of the biggest problems with marketing is that marketers just make stuff up.
I’ve been getting a bunch of surveys recently, more than usual for some reason.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
