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Dear %firstname% is why blast PR sucks

August 10th, 2006

0 min read

By David Meerman Scott

I got an email from a PR agency last week that opened:  
"Dear %firstname%":  

That's what sucks about the way PR is being done today. It's often so lame, cold, and impersonal that sometimes firms can't even be bothered to make the email blast software work correctly before they spam journalists.

David Meerman Scott

David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire.

Topics:

Worst Practices

Press Release Content

New Rules of Marketing and PR

Public Relations

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