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Dear %firstname% is why blast PR sucks

August 10th, 2006

0 min read

By David Meerman Scott

I got an email from a PR agency last week that opened:  
"Dear %firstname%":  

That's what sucks about the way PR is being done today. It's often so lame, cold, and impersonal that sometimes firms can't even be bothered to make the email blast software work correctly before they spam journalists.

David Meerman Scott

David Meerman Scott is a business growth strategist, advisor to emerging companies, and international bestselling author of a dozen books including Fanocracy and The New Rules of Marketing & PR. His books are published in 30 languages from Arabic to Vietnamese and have sold nearly a million copies.

Topics:

Worst Practices

Press Release Content

New Rules of Marketing and PR

Public Relations

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