--- title: Making stuff up image: https://www.davidmeermanscott.com/hs-fs/file-1601361898-jpg/blog-files/6a00d83451f23a69e2012875b75539970c-350wi.jpg --- [Skip to main content](https://www.davidmeermanscott.com/blog/2009/11/making-stuff-up-2.html#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # Making stuff up November 19th, 2009 0 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![](https://www.davidmeermanscott.com/hs-fs/file-1601361898-jpg/blog-files/6a00d83451f23a69e2012875b75539970c-350wi.jpg?width=350&height=74&name=6a00d83451f23a69e2012875b75539970c-350wi.jpg) *How do you market your company, products, and services? * Are you sitting around your comfortable offices with your colleagues just making stuff up? Or do you really understand your buyer personas and what problems they have that you can solve? **I share my thoughts on making "stuff" up in this short video.** Thanks to Stacy Melillo Spognardi at Cisco for asking the question that prompted this answer. I spoke with Stacy in my office (yes that's my junk you see in the background of the video). [![Sp360](https://www.davidmeermanscott.com/hs-fs/file-1601361898-jpg/blog-files/6a00d83451f23a69e2012875b75539970c-350wi.jpg)](http://freshspot.typepad.com/.a/6a00d83451f23a69e2012875b75539970c-pi) The six-part series resulting from our discussions called *“Social Media Marketing for Telcos” *will be posted on the [Cisco SP360: Service Provider blog](http://blogs.cisco.com/sp/comments/social_media_marketing_for_telcos_-_a_conversation_with_david_m._scott/\) over the next several weeks. *Disclosure:* I have done work for Cisco including speaking at several Cisco conferences. [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ Social Media ](https://www.davidmeermanscott.com/blog/topic/social-media) [ Worst Practices ](https://www.davidmeermanscott.com/blog/topic/worst-practices) [ Best Practices ](https://www.davidmeermanscott.com/blog/topic/best-practices) [ Business to Business ](https://www.davidmeermanscott.com/blog/topic/business-to-business) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Artemis%20earthset.jpg?width=5568&height=3712&name=Artemis%20earthset.jpg) ### Nasa’s Artemis II Lunar Mission: A PR Triumph for the USA April 11th, 2026|0 min read ](https://www.davidmeermanscott.com/blog/nasas-artemis-ii-lunar-mission-a-pr-triumph-for-the-usa) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Moltbook.jpg?width=1536&height=1024&name=Moltbook.jpg) ### Moltbook: A Social Network for AI Agents Where Humans Can Only Watch February 3rd, 2026|0 min read ](https://www.davidmeermanscott.com/blog/moltbook-a-social-network-for-ai-agents-where-humans-can-only-watch) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Screenshot%202025-10-29%20at%2010.27.19%20AM.png?width=835&height=466&name=Screenshot%202025-10-29%20at%2010.27.19%20AM.png) ### Don’t Fly Wizzness Class Video from Dave Carroll October 29th, 2025|0 min read ](https://www.davidmeermanscott.com/blog/dont-fly-wizzness-class-video-from-dave-carroll) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Chef%20Todd%20Edwards.jpg?width=1500&height=1010&name=Chef%20Todd%20Edwards.jpg) ### Pulling Back the Curtain to Show What Happens Behind-the-Scenes October 15th, 2025|0 min read ](https://www.davidmeermanscott.com/blog/pulling-back-the-curtain-to-show-what-happens-behind-the-scenes) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/DMS%20BM%20hybrid%202004.jpg?width=1432&height=966&name=DMS%20BM%20hybrid%202004.jpg) ### The Fandom Playbook: My New Book and Companion AI Chatbot September 24th, 2025|0 min read ](https://www.davidmeermanscott.com/blog/the-fandom-playbook-my-new-book-and-companion-ai-chatbot) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Stefano%20Paciotti.jpg?width=1500&height=1084&name=Stefano%20Paciotti.jpg) ### The Ham Whisperer of Rome: How Stefano’s Honest Videos Won the World’s Heart June 24th, 2025|0 min read ](https://www.davidmeermanscott.com/blog/the-ham-whisperer-of-rome-how-stefanos-honest-videos-won-the-worlds-heart) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/LinkedIn%20comments.jpg?width=1114&height=737&name=LinkedIn%20comments.jpg) ### Comments Are the Key to LinkedIn Engagement January 29th, 2025|0 min read ](https://www.davidmeermanscott.com/blog/comments-are-the-key-to-linkedin-engagement) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Kolkata%20Chai%20Ani%20and%20Ayan.jpg?width=1236&height=858&name=Kolkata%20Chai%20Ani%20and%20Ayan.jpg) ### Brewing Authenticity: How Kolkata Chai Co. 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