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Worst Practices (6)
The Latest from David Meerman Scott
JetBlue Badges gamification marketing fails to take off
Social Media | Viral Marketing | Worst Practices | Case Studies | Marketing | Crowdsource | Research and Analysis
JetBlue Badges gamification marketing fails to take off
July 15th, 2013|2 min read
How long does it take you to respond?
Worst Practices | Real-Time Marketing & PR | Brand Journalism | Best Practices
How long does it take you to respond?
June 3rd, 2013|1 min read
Building inbound marketing assets are not marketing expenses
Worst Practices | Marketing | Research and Analysis | Best Practices | Business to Business
Building inbound marketing assets are not marketing expenses
May 16th, 2013|3 min read
World's worst website
Worst Practices | Buyer Persona | Public Relations | Case Studies | copywriting | Marketing | Brand Journalism
World's worst website
April 29th, 2013|2 min read
Do not delete your content because it should live forever
Search Engine Marketing | Worst Practices
Do not delete your content because it should live forever
March 28th, 2013|1 min read
Insensitive Newsjacking leads to social media firestorm
Insensitive Newsjacking leads to social media firestorm
January 11th, 2013|1 min read
What converging mainstream and social media means for marketing and PR
Social Media | Worst Practices | Public Relations | Real-Time Marketing & PR | Media Relations | Research and Analysis | Brand Journalism | Best Practices
What converging mainstream and social media means for marketing and PR
December 11th, 2012|2 min read
SEC action against Netflix CEO over Facebook post is completely wrong
Social Media | Worst Practices | Press Release Content | Public Relations | Case Studies | Facebook
SEC action against Netflix CEO over Facebook post is completely wrong
December 7th, 2012|2 min read
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When newsjacking is in poor form and can damage your brand
Worst Practices | Case Studies | Newsjacking
When newsjacking is in poor form and can damage your brand
October 30th, 2012|2 min read
When crappy interruption marketing harms a brand
When crappy interruption marketing harms a brand
October 12th, 2012|2 min read
Porter Airlines email marketing trains customers to wait for a sale fare
Worst Practices | Case Studies | Advertising
Porter Airlines email marketing trains customers to wait for a sale fare
August 9th, 2012|1 min read
The pay phone business and looking to your future
Worst Practices | Case Studies | Research and Analysis
The pay phone business and looking to your future
July 12th, 2012|1 min read
Salespeople's brains vs the public web
Worst Practices | Buyer Persona | Marketing | Business to Business
Salespeople's brains vs the public web
July 1st, 2012|2 min read
Penn State University Football: Social media and crisis management lessons learned
Social Media | Worst Practices | Case Studies | Facebook | Brand Journalism
Penn State University Football: Social media and crisis management lessons learned
June 23rd, 2012|5 min read
#FAIL: When copywriters don't know the product
Worst Practices | Case Studies | Music | copywriting | Marketing
#FAIL: When copywriters don't know the product
June 4th, 2012|1 min read
Stop confusing social media marketing with advertising on social sites
Social Media | Worst Practices | Case Studies | Advertising
Stop confusing social media marketing with advertising on social sites
May 31st, 2012|1 min read
Avoid controversial topics like politics and religion in your marketing
Worst Practices | Case Studies | Marketing | US Presidential Campaign Marketing & PR | Advertising | Brand Journalism
Avoid controversial topics like politics and religion in your marketing
May 29th, 2012|1 min read
Risk
Thought Leadership | Worst Practices | Marketing | Best Practices
Risk
May 15th, 2012|2 min read
Acura uses Twitter to hashtag spam hundreds
Twitter | Worst Practices | Case Studies | Advertising
Acura uses Twitter to hashtag spam hundreds
May 6th, 2012|1 min read
Will Facebook destroy Instagram?
Social Media | Worst Practices | Mobile applications | Facebook | Research and Analysis
Will Facebook destroy Instagram?
April 9th, 2012|1 min read