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Worst Practices (6)
The Latest from David Meerman Scott

Social Media | Viral Marketing | Worst Practices | Case Studies | Marketing | Crowdsource | Research and Analysis

JetBlue Badges gamification marketing fails to take off

July 15th, 2013|2 min read

Worst Practices | Real-Time Marketing & PR | Brand Journalism | Best Practices

How long does it take you to respond?

June 3rd, 2013|1 min read

Worst Practices | Marketing | Research and Analysis | Best Practices | Business to Business

Building inbound marketing assets are not marketing expenses

May 16th, 2013|3 min read

Search Engine Marketing | Worst Practices

Do not delete your content because it should live forever

March 28th, 2013|1 min read

Worst Practices | Newsjacking

Insensitive Newsjacking leads to social media firestorm

January 11th, 2013|1 min read

Social Media | Worst Practices | Public Relations | Real-Time Marketing & PR | Media Relations | Research and Analysis | Brand Journalism | Best Practices

What converging mainstream and social media means for marketing and PR

December 11th, 2012|2 min read

Social Media | Worst Practices | Press Release Content | Public Relations | Case Studies | Facebook

SEC action against Netflix CEO over Facebook post is completely wrong

December 7th, 2012|2 min read

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Worst Practices | Case Studies | Newsjacking

When newsjacking is in poor form and can damage your brand

October 30th, 2012|2 min read

Worst Practices | Marketing

When crappy interruption marketing harms a brand

October 12th, 2012|2 min read

Worst Practices | Case Studies | Advertising

Porter Airlines email marketing trains customers to wait for a sale fare

August 9th, 2012|1 min read

Worst Practices | Case Studies | Research and Analysis

The pay phone business and looking to your future

July 12th, 2012|1 min read

Worst Practices | Buyer Persona | Marketing | Business to Business

Salespeople's brains vs the public web

July 1st, 2012|2 min read

Social Media | Worst Practices | Case Studies | Facebook | Brand Journalism

Penn State University Football: Social media and crisis management lessons learned

June 23rd, 2012|5 min read

Worst Practices | Case Studies | Music | copywriting | Marketing

#FAIL: When copywriters don't know the product

June 4th, 2012|1 min read

Social Media | Worst Practices | Case Studies | Advertising

Stop confusing social media marketing with advertising on social sites

May 31st, 2012|1 min read

Worst Practices | Case Studies | Marketing | US Presidential Campaign Marketing & PR | Advertising | Brand Journalism

Avoid controversial topics like politics and religion in your marketing

May 29th, 2012|1 min read

Twitter | Worst Practices | Case Studies | Advertising

Acura uses Twitter to hashtag spam hundreds

May 6th, 2012|1 min read

Social Media | Worst Practices | Mobile applications | Facebook | Research and Analysis

Will Facebook destroy Instagram?

April 9th, 2012|1 min read