--- title: How long does it take you to respond? image: https://www.davidmeermanscott.com/hs-fs/file-1604727017-jpg/blog-files/6a00d83451f23a69e2019102e5b7fd970c-600wi.jpg --- [Skip to main content](https://www.davidmeermanscott.com/blog/2013/06/how-long-does-it-take-you-to-respond.html#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # How long does it take you to respond? June 3rd, 2013 1 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![](https://www.davidmeermanscott.com/hs-fs/file-1604727017-jpg/blog-files/6a00d83451f23a69e2019102e5b7fd970c-600wi.jpg?width=600&height=296&name=6a00d83451f23a69e2019102e5b7fd970c-600wi.jpg) On Friday, I presented at [BMA Blaze](http://www.bmablaze.com), the Business Marketing Association's annual conference. I delivered a mini-keynote and then led a panel *In the Moment: How and Why to Do Real-Time B2B Marketing* with: - Matt Petitjean, Vice President, Corporate Marketing, ADP - Rich Jurek, Group CMO, The Inland Real Estate Group of Companies, Inc. - Jeff Beringer, Global Practice Leader, Digital + Social Media, GolinHarris During my talk, I used an audience response system to get a sense of the 500 or so senior B2B marketers in the room. My question was "How long would it take you to respond online to a news item related to your company or industry?" [![How Long](https://www.davidmeermanscott.com/hs-fs/file-1604727017-jpg/blog-files/6a00d83451f23a69e2019102e5b7fd970c-600wi.jpg "How Long")](http://freshspot.typepad.com/.a/6a00d83451f23a69e2019102e5b7fd970c-pi) Thanks to [Annette Fernandes](https://twitter.com/AnnetteFernando/status/340472289990688769) who in real-time captured the results. I was surprised that nearly half of the people said they take a week to respond or they don’t respond at all. Gone are the days when you could plan out your marketing programs well in advance and release them on your timetable. It's a real-time world now, and if you're not engaged, then you're on your way to marketplace irrelevance. Matt, Rich, and Jeff are definitely engaged in real-time marketing and we had a lively discussion. For a taste, check out Christopher Hosford's article about the panel in *BtoB Magazine* [At the BMA: Real-time marketing takes center stage](http://www.btobonline.com/article/20130531/MANAGEMENT/130539995/at-the-bma-real-time-marketing-takes-center-stage). *Photo: Annette Fernandes* [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ Worst Practices ](https://www.davidmeermanscott.com/blog/topic/worst-practices) [ Real-Time Marketing & PR ](https://www.davidmeermanscott.com/blog/topic/real-time-marketing-pr) [ Brand Journalism ](https://www.davidmeermanscott.com/blog/topic/brand-journalism) [ Best Practices ](https://www.davidmeermanscott.com/blog/topic/best-practices) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Pirated%20books.jpg?width=1500&height=1000&name=Pirated%20books.jpg) ### Move Fast and Steal Things: Meta Pirated 53 of My Books and Stories to Train Their AI March 26th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/move-fast-and-steal-things-meta-pirated-53-of-my-books-and-stories-to-train-their-ai) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Toyota%20website.jpg?width=1253&height=822&name=Toyota%20website.jpg) ### Automaker Website Frustrations Push Buyers Elsewhere December 10th, 2024|1 min read ](https://www.davidmeermanscott.com/blog/automaker-website-frustrations-push-buyers-elsewhere) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Do%20not%20play%20Yamaha.jpg?width=1500&height=1125&name=Do%20not%20play%20Yamaha.jpg) ### Please Do Not Play Without Permission November 12th, 2024|1 min read ](https://www.davidmeermanscott.com/blog/please-do-not-play-without-permission) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Teen%20and%20Young%20Adult%20AI.jpg?width=1338&height=886&name=Teen%20and%20Young%20Adult%20AI.jpg) ### Generative AI Not Understood By Young People… Educators Are To Blame July 9th, 2024|1 min read ](https://www.davidmeermanscott.com/blog/generative-ai-not-understood-by-young-people-educators-are-to-blame) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Crush%20Apple%20video.jpg?width=1500&height=845&name=Crush%20Apple%20video.jpg) ### Apple’s Soul Crushing, Creator Destroying Metaphor for what AI is Doing to Society May 8th, 2024|1 min read ](https://www.davidmeermanscott.com/blog/apples-soul-crushing-creator-destroying-metaphor-for-what-ai-is-doing-to-society) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/shutterstock_126631127.jpg?width=1500&height=999&name=shutterstock_126631127.jpg) ### Customer Testimonials Are Not Effective Storytelling March 26th, 2024|1 min read ](https://www.davidmeermanscott.com/blog/customer-testimonials-are-not-effective-storytelling) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/we%20annoy%20our%20clients.jpg?width=1000&height=670&name=we%20annoy%20our%20clients.jpg) ### We Annoy Our Customers March 5th, 2024|1 min read ](https://www.davidmeermanscott.com/blog/we-annoy-our-customers) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/shutterstock_272153462%20copy.jpg?width=1000&height=628&name=shutterstock_272153462%20copy.jpg) ### Legal Caution vs. PR Clarity: University Presidents' Legal Advisors Muddled Congressional Testimonies December 19th, 2023|1 min read ](https://www.davidmeermanscott.com/blog/legal-caution-vs.-pr-clarity-university-presidents-legal-advisors-muddled-congressional-testimonies-on-antisemitism) [![Man holding a tablet computer with tip options](https://www.davidmeermanscott.com/hs-fs/hubfs/shutterstock_2328873613.jpg?width=1500&height=1000&name=shutterstock_2328873613.jpg) ### Just Because You Can Doesn’t Mean You Should October 19th, 2023|1 min read ](https://www.davidmeermanscott.com/blog/just-because-you-can-doesnt-mean-you-should) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/max%20logo%20win.jpg?width=925&height=621&name=max%20logo%20win.jpg) ### Max Mayhem: Warner Bros. 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