No one knows more about using the new Real-Time tools and strategies to spread ideas, influence minds and build business than David Meerman Scott. He's a marketing strategist, speaker, advisor to emerging companies, and author of ten books including three international bestsellers.
I’m a light sleeper, so whenever I check into a hotel I ask for a quiet room. The way I am treated in this initial encounter with hotel staff is a remarkable predictor of the overall quality of customer service in the hotel.
The process begins upon making my reservation. Some hotels have a free form text box to add a note to the reservation and I always add: “Quiet room, please. Many thanks!”
When I arrive at the hotel, I initially wait for the front desk staff to locate my reservation, interested to see if they mention my request. Less then five percent of the time does the person checking me in acknowledge what I asked for when I made the online booking. When they do say something like: “I see you’ve requested a quiet room and I have something I think might work,” I’m amazed.
When the online reservation request is mentioned upon check-in the relationship starts on a positive note. It’s uncanny how often that means the entire stay is great. I’m not sure if in my mind I expect the hotel to be better or if the staff is better trained, but I seem to have a better experience.
Sir, all our rooms are quiet
Too often, the employee just doesn’t care. They say something like: “Sir, all our rooms are quiet.” Or, the inane: “We already have a room assigned to you.” These people don’t want to go out of their way to help and the hotel suffers as a result. This is an indication of a bad overall stay.
I particularly like when a front desk person digs into the system, looks at the room map, and helps me to choose the best room. I work with them by saying all the things I don’t care about. I prefer a quiet room to a room with the best view. High floor or low floor doesn’t matter as long as it is quiet. King bed or two queens? I’ll take either if it is a quiet room.
Sometimes the person looks a bit confused about how to handle my request, so I say this: “I’ve found that in some hotels it is noisy near the elevator and the ice machine. In rooms with interconnecting doors I can sometimes hear the television next door.”This is usually enough to get them thinking about what I prefer.
I’ll take small, dark, and no view please
Recently when I was attending the fabulous Geoversity Nature of Business program, I checked into the Central Hotel in Panama City, Panama and I went through the quiet room discussion at the front desk. The clerk was bright and caring and said: “I have the perfect room for you. It’s really quiet because it is at the end of the hallway and it faces the back of the building next door. But we usually give this room to customers last because it is dark and very small.”
“I’ll take it!”
It was a really small room. I had a view of a brick wall. But I slept great!
Providing that little bit extra to satisfy somebody is a fantastic way to market your business.