--- title: What is Fanocracy? description: Fanocracy is the future of business, because the relationship companies build with their customers is often more important than the products and services they sell to them. image: https://www.davidmeermanscott.com/hubfs/What%20is%20Fanocracy.jpg --- [Skip to main content](https://www.davidmeermanscott.com/blog/what-is-fanocracy#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # What is Fanocracy? June 12th, 2019 0 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![What is Fanocracy](https://www.davidmeermanscott.com/hs-fs/hubfs/What%20is%20Fanocracy.jpg?width=985&height=629&name=What%20is%20Fanocracy.jpg) In our years of research on fandom, we've heard again and again that people are starving for true human connection. Fanocracy is the future of business, because the relationship companies build with their customers is often more important than the products and services they sell to them. This short video explains the concepts of our new book [*Fanocracy: How to Turn Fans into Customers and Customers into Fans* ](https://www.fanocracy.com)which will release January 7, 2020 from the Portfolio division of Penguin Random House. I wrote Fanocracy with my 26 year old daughter Reiko. This wonderful explainer video was created for us by [Board Studios](https://boardstudios.com), a company that creates explainer videos for a wide variety of companies. Clients use explainer videos to make complex products and ideas easier to understand. The videos are used on websites, in email campaigns, at trade shows to drive foot traffic, and at sales meetings. [![New call-to-action](https://no-cache.hubspot.com/cta/default/413105/36082713-8035-46cb-89e7-a17f69cd1f1f.png)](https://cta-redirect.hubspot.com/cta/redirect/413105/36082713-8035-46cb-89e7-a17f69cd1f1f) [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ YouTube ](https://www.davidmeermanscott.com/blog/topic/youtube) [ Fanocracy ](https://www.davidmeermanscott.com/blog/topic/fanocracy) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Screenshot%202025-10-29%20at%2010.27.19%20AM.png?width=835&height=466&name=Screenshot%202025-10-29%20at%2010.27.19%20AM.png) ### Don’t Fly Wizzness Class Video from Dave Carroll October 29th, 2025|0 min read ](https://www.davidmeermanscott.com/blog/dont-fly-wizzness-class-video-from-dave-carroll) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Kamala%20Harris%20is%20a%20Bob%20Marley%20fan-1.jpg?width=1386&height=935&name=Kamala%20Harris%20is%20a%20Bob%20Marley%20fan-1.jpg) ### Kamala Harris Told Me She’s a Music Fan and Is Especially Fond of Bob Marley October 7th, 2024|0 min read ](https://www.davidmeermanscott.com/blog/kamala-harris-told-me-shes-a-music-fan-and-is-especially-fond-of-bob-marley) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Jesse%20at%20Fenway.jpg?width=1256&height=843&name=Jesse%20at%20Fenway.jpg) ### Fans First Banana Ball Delights at Sold Out Fenway Park Game June 10th, 2024|0 min read ](https://www.davidmeermanscott.com/blog/fans-first-banana-ball-delights-at-sold-out-fenway-park) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/hq720.jpg?width=686&height=386&name=hq720.jpg) ### KOREAZ YouTube Channel Delivers Digital Public Diplomacy as Entertainment January 3rd, 2024|0 min read ](https://www.davidmeermanscott.com/blog/koreaz-youtube-channel-delivers-digital-public-diplomacy-as-entertainment) [![MAVE K-pop band](https://www.davidmeermanscott.com/hs-fs/hubfs/MAVE%20Kpop%20band.jpg?width=599&height=390&name=MAVE%20Kpop%20band.jpg) ### Virtual K-pop Girl Group MAVE Releases First EP “What’s My Name” Today November 30th, 2023|0 min read ](https://www.davidmeermanscott.com/blog/virtual-k-pop-girl-group-mave-releases-first-ep-whats-my-name-today) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Open%20Letter.jpg?width=1946&height=1312&name=Open%20Letter.jpg) ### Open Letter: An Urgent Call to Pause AI Development Beyond GPT-4 April 3rd, 2023|0 min read ](https://www.davidmeermanscott.com/blog/open-letter-an-urgent-call-to-pause-ai-development-beyond-gpt-4) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/2017-Silver-Oak-Napa-Valley-Cabernet-72.jpg?width=2160&height=1440&name=2017-Silver-Oak-Napa-Valley-Cabernet-72.jpg) ### How Silver Oak Cellars Created Passionate Fans Over Fifty Years May 18th, 2022|0 min read ](https://www.davidmeermanscott.com/blog/how-silver-oak-cellars-created-passionate-fans-over-fifty-years) [![](https://www.davidmeermanscott.com/hubfs/AI%20shutterstock_1089540200.jpg) ### 2021 Digital Marketing Prediction: Backlash Against Social Media Algorithms December 2nd, 2020|0 min read ](https://www.davidmeermanscott.com/blog/backlash-against-social-media-algorithms) [![](https://www.davidmeermanscott.com/hubfs/Video%20YouTube%20thumbnail.jpg) ### Three Strategies to Build Fans Using Video April 23rd, 2020|0 min read ](https://www.davidmeermanscott.com/blog/strategies-to-build-fans-using-video) [![Lil Dicky Earth](https://www.davidmeermanscott.com/hubfs/Lil%20Dicky%20Earth.jpg) ### Lil Dicky’s Star-Studded "Earth" Music Video April 21st, 2019|0 min read ](https://www.davidmeermanscott.com/blog/lil-dickys-star-studded-earth-music-video) [![Gillette YouTube](https://www.davidmeermanscott.com/hubfs/Gillette%20YouTube.jpg) ### Gillette #MeToo Newsjacking Film Fails Because It Promotes Gillette Products January 15th, 2019|0 min read ](https://www.davidmeermanscott.com/blog/gillette-metoo-newsjacking-film-fails-because-it-promotes-gillette-products) [![Nike ad](https://www.davidmeermanscott.com/hubfs/Nike%20ad.jpg) ### Nike Video Featuring Women And Sport In Mexico: Unstoppable Together October 1st, 2018|0 min read ](https://www.davidmeermanscott.com/blog/nike-video-featuring-women-and-sport-in-mexico-unstoppable-together) [![DMS and MR](https://www.davidmeermanscott.com/hubfs/DMS%20and%20MR.jpg) ### Matt Risinger Shows How a YouTube Channel Helped Grow Business from Zero to $20 Million February 22nd, 2018|0 min read ](https://www.davidmeermanscott.com/blog/how-a-youtube-channel-grows-business-to-20-million) [![Matt Risinger.jpg](https://www.davidmeermanscott.com/hubfs/Matt%20Risinger.jpg) ### Austin Custom Home Builder Uses YouTube To Grow A Successful Business November 14th, 2016|0 min read ](https://www.davidmeermanscott.com/blog/austin-custom-home-builder-uses-youtube-to-grow-a-successful-business) [![](https://www.davidmeermanscott.com/hubfs/Hyundai_a_message_to_space.jpg) ### Hyundai Sends a Message to Space April 14th, 2015|0 min read ](https://www.davidmeermanscott.com/blog/hyundai-sends-a-message-to-space) [![](https://www.davidmeermanscott.com/hs-fs/hub/413105/file-1998147749.jpg) ### Reactvertising [TM] a hysterical look at Real-Time Marketing October 31st, 2014|0 min read ](https://www.davidmeermanscott.com/blog/reactvertising-tm-a-hysterical-look-at-real-time-marketing) [### This Is a Generic Brand Video March 28th, 2014|0 min read ](https://www.davidmeermanscott.com/blog/2014/03/this-is-a-generic-brand-video.html) [![](https://www.davidmeermanscott.com/hs-fs/file-1601535649-jpg/blog-files/6a00d83451f23a69e2019b023d8e68970b-200wi.jpg) ### Dave Carroll of United Breaks Guitars four years later December 10th, 2013|0 min read ](https://www.davidmeermanscott.com/blog/2013/12/dave-carroll-of-united-breaks-guitars-four-years-later.html) [### No Woman No Drive October 29th, 2013|0 min read ](https://www.davidmeermanscott.com/blog/2013/10/no-woman-no-drive.html) [### When does an insurance agent enjoy a car crash? October 24th, 2013|0 min read ](https://www.davidmeermanscott.com/blog/2013/10/when-does-an-insurance-agent-enjoy-a-car-crash.html) [### Marina quits her job via YouTube video October 2nd, 2013|0 min read ](https://www.davidmeermanscott.com/blog/2013/10/marina-quits-her-job-via-youtube-video.html) [![](https://www.davidmeermanscott.com/hs-fs/file-1604681522-jpg/blog-files/6a00d83451f23a69e2017ee876d505970d-200wi.jpg) ### Content marketing and video showcase expertise and drive tons of business February 12th, 2013|0 min read ](https://www.davidmeermanscott.com/blog/2013/02/video-to-showcase-your-expertise-and-drive-tons-of-business.html) [### The art of turning heads with video May 21st, 2012|0 min read ](https://www.davidmeermanscott.com/blog/2012/05/the-art-of-turning-heads-with-video.html) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "David Meerman Scott", "url" : "https://www.davidmeermanscott.com/blog/author/david-meerman-scott" }, "dateModified" : "2026-01-13T17:25:26.529Z", "datePublished" : "2019-06-12T15:08:34.000Z", "headline" : "What is Fanocracy?", "image" : [ "https://www.davidmeermanscott.com/hubfs/What%20is%20Fanocracy.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.davidmeermanscott.com/blog/what-is-fanocracy", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.davidmeermanscott.com/hubfs/_Assets/Logo/david-meerman-scott.png" }, "name" : "David Meerman Scott" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.davidmeermanscott.com/#person", "@type" : "Person", "description" : "Marketing and sales visionary, international bestselling author of 12 books, keynote speaker in 47 countries, and advisor to emerging companies.", "email" : "mailto:David@DavidMeermanScott.com", "image" : "https://www.davidmeermanscott.com/hubfs/DMS-Homepage-Featured.jpg", "jobTitle" : [ "Keynote Speaker", "Author", "Business Growth Strategist", "Marketing Advisor" ], "knowsAbout" : [ "Content Marketing", "Fandom Marketing", "Newsjacking", "Real-Time Marketing", "Public Relations", "Sales Strategy", "Business Growth" ], "name" : "David Meerman Scott", "sameAs" : [ "https://en.wikipedia.org/wiki/David_Meerman_Scott", "https://www.linkedin.com/in/davidmeermanscott", "https://x.com/dmscott", "https://www.instagram.com/dmscott/" ], "url" : "https://www.davidmeermanscott.com" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.davidmeermanscott.com/#website", "@type" : "WebSite", "author" : { "@id" : "https://www.davidmeermanscott.com/#person" }, "name" : "David Meerman Scott", "potentialAction" : { "@type" : "SearchAction", "query-input" : "required name=search_term_string", "target" : { "@type" : "EntryPoint", "urlTemplate" : "https://www.davidmeermanscott.com/search?q={search_term_string}" } }, "url" : "https://www.davidmeermanscott.com" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "David Meerman Scott", "url" : "https://www.davidmeermanscott.com/blog/author/david-meerman-scott" }, "dateCreated" : "2019-06-12T14:56:54", "datePublished" : "2019-06-12T11:08:34-0400", "description" : "Fanocracy is the future of business, because the relationship companies build with their customers is often more important than the products and services they sell to them.", "headline" : "What is Fanocracy?", "image" : [ "https://cdn2.hubspot.net/hubfs/413105/What%20is%20Fanocracy.jpg" ], "inLanguage" : "en-us", "keywords" : [ "YouTube", "Fanocracy" ], "learningResourceType" : "article", "name" : "What is Fanocracy?", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://413105.fs1.hubspotusercontent-na1.net/hubfs/413105/_Assets/Logo/david-meerman-scott.png" }, "name" : "Freshspot Marketing LLC" }, "timeRequired" : "0 minutes", "url" : "https://www.davidmeermanscott.com/blog/what-is-fanocracy" } ```