B-to-B marketing fundamentals do not change

I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.

Social Media  |  Corporate Comedy  |  Advertising  |  Business to Business

Times change.
Markets change.
Technologies change.
Fundamentals of B2B marketing don't.

UnlearnI keynoted the Business Marketing Association's 2009 “UnLearn” national conference in Chicago last month.

Just prior to my gig was a live staging of McGraw-Hill's classic 1950s "Man in the Chair" ad. Fortunately it was captured on video because it is terrific. (Tough act to follow!)

It's fascinating how the fundamentals of business-to-business marketing are the same today as they were 50 years ago. It's still about relationships although today we have new tools and techniques at our disposal.

Direct link to the video on YouTube here.

Times change. Markets change. Technologies change. Fundamentals don't.

How are you changing? How are you staying the same?