Public Speaking | Case Studies | Personal branding | Best Practices
My friend Peggy Sullivan delivered a fabulous talk at TEDx Walden Pond last month titled “Eliminating time poverty by doing less”. Her message is a simple yet powerful one - “Eat, work, sleep, repeat” - busyness is the silent addiction that keeps individuals and organizations from reaching peak performance.
With data-driven insights and proprietary research showing that 78% of people feel stuck on this hamster wheel, Peggy offers actionable solutions to what she calls Time Poverty, to break free from busyness traps. Her “Busy Busting Process” empowers people to reclaim balance, achieve peak performance, and find true happiness without sacrificing health or joy.
The talk is based on her new book Beyond Busyness: How to Achieve More by Doing Less which will be released on January 21, 2025.
Many people attempt a TEDx talk. Most are good. Peggy's is one of a small percentage that is great. As I write this, it's racked up 1.1 million views on YouTube.
Peggy’s TEDx talk works because of several important reasons:
- A great idea: The topic is one that most of us can instantly relate to.
- Gripping opening: Peggy comes out of the gate running in place, panting, with the memorable line “Eat, work, sleep, repeat” which she recites several times. Then she pauses and tells us: “My name is Peggy, and I am a busyness addict in recovery.” You can’t help but be drawn in.
- Storytelling: Peggy doesn’t just spout facts. Instead, she tells stories that we can relate to.
- Passion: Peggy has a mission to share the downsides of our overly busy culture.
- Organization: The talk has a clear, easy to follow structure. There’s an opening story, a statement of the problem, research to prove her point, three ways to combat the problem, and a conclusion.
- Practice: Peggy rehearsed her talk something like 100 times so she could absolutely nail all the details without notes or slides.
- Body language: Nick Morgan, my speaker coach and our fearless leader at TEDx Walden Pond says: “When a speakers words and body language are out of alignment, the audience believes body language every time.” Peggy is in alignment.
When a TEDx like Peggy's takes off, it can generate attention from the media who may want to interview you and from speakers bureaus like my friends at Gotham Artists who may want to represent you.
Well done, Peggy. You worked hard on your talk and it shows!
Disclosures: I am on the board of TEDx Walden Pond, and I helped Peggy with her talk.
