Skip to main content

Newsjacking (2)
The Latest from David Meerman Scott

Case Studies | Personal branding | Marketing | Research and Analysis | Newsjacking | Best Practices | Fanocracy

How To Create a Memorable and Findable Product or Company Name

February 22nd, 2022|3 min read

Viral Marketing | Case Studies | Newsjacking

Newsjacking COP26 Brings Attention to Rising Seas Affecting Panama’s Indigenous Guna People

November 10th, 2021|5 min read

Social Media | Facebook | Newsjacking

Newsjacking the Facebook Outage

October 5th, 2021|2 min read

New Rules of Marketing and PR | Buyer Persona | Case Studies | copywriting | Marketing | Newsjacking

The Many Ways to Market Time

September 15th, 2021|3 min read

Social Media | Viral Marketing | Case Studies | Newsjacking | Master Newsjacking course

IKEA’s Cristiano anti- Coca-Cola Water Bottle Newsjacking

June 21st, 2021|0 min read

Thought Leadership | Case Studies | Marketing | Research and Analysis | Newsjacking

Why you should NOT trademark your great idea

May 5th, 2021|2 min read

Social Media | Thought Leadership | Viral Marketing | Case Studies | Mobile applications | Personal branding | Newsjacking | Fanocracy

Clubhouse: The Great, the Bad, and the Very Worrisome

February 23rd, 2021|4 min read

Social Media | Facebook | Research and Analysis | Newsjacking

Facebook AI Algorithm: One Of The Most Destructive Technologies Ever Invented

January 25th, 2021|5 min read

Join 20,000 other entrepreneurs and creatives who receive David's ideas, examples, and inspiration. Delivered to your email every week.

Marketing | Newsjacking | Fanocracy

2021 brings unique opportunities. Perhaps I can help.

December 30th, 2020|1 min read

New Rules of Marketing and PR | Real-Time Marketing & PR | Marketing | US Presidential Campaign Marketing & PR | Newsjacking | Fanocracy

Joe Biden Announces Kamala Harris as VP Pick to Fans First

August 12th, 2020|2 min read

US Presidential Campaign Marketing & PR | Research and Analysis | Newsjacking | Fanocracy

The U.S. Presidential Candidates: What Are They Fans Of?

January 20th, 2020|3 min read

Marketing | US Presidential Campaign Marketing & PR | Newsjacking | Fanocracy

2020 Presidential Candidate Fandom

September 17th, 2019|2 min read

Viral Marketing | Case Studies | Crowdsource | Newsjacking | Best Practices

When a Trademark Is a Bad Idea

September 10th, 2019|2 min read

Public Speaking | Marketing | US Presidential Campaign Marketing & PR | Newsjacking | Fanocracy

Trump the Marketer: Non-Political Observations on Last Night’s NH MAGA Rally

August 16th, 2019|5 min read

Public Speaking | US Presidential Campaign Marketing & PR | Newsjacking | Fanocracy

What is Beto O'Rourke a Passionate Fan of?

July 30th, 2019|1 min read

Case Studies | US Presidential Campaign Marketing & PR | Newsjacking | Best Practices

Use Humor To Make Your Email Marketing Stand Out

July 22nd, 2019|1 min read

Marketing the Moon | Case Studies | Newsjacking | Brand Journalism

How NASA Sold the Science and Glamour of Space Travel

July 20th, 2019|1 min read

Marketing the Moon | Public Relations | Case Studies | Media Relations | Newsjacking | Fanocracy

Fanocracy Stories: Jack King, the voice of Apollo “liftoff! we have liftoff!”

July 16th, 2019|2 min read

Marketing the Moon | Marketing | Newsjacking | Brand Journalism | Corporate blogging | Fanocracy

IBM, Omega, and Hasselblad Celebrate Apollo 11 fiftieth Anniversary with Exclusive Content

July 10th, 2019|2 min read