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Newsjacking (2)
The Latest from David Meerman Scott
Attn Elon Musk: The Right to Free Speech Does Not Mean a Right of AI Algorithm Amplification
Social Media | Twitter | Facebook | Research and Analysis | Newsjacking
Attn Elon Musk: The Right to Free Speech Does Not Mean a Right of AI Algorithm Amplification
April 25th, 2022|2 min read
Krispy Kreme Doughnuts Priced to Gallon of Gas Newsjacking
Press Release Content | Public Relations | Case Studies | Marketing | Newsjacking
Krispy Kreme Doughnuts Priced to Gallon of Gas Newsjacking
April 13th, 2022|1 min read
How To Create a Memorable and Findable Product or Company Name
Case Studies | Personal branding | Marketing | Research and Analysis | Newsjacking | Best Practices | Fanocracy
How To Create a Memorable and Findable Product or Company Name
February 22nd, 2022|3 min read
Newsjacking COP26 Brings Attention to Rising Seas Affecting Panama’s Indigenous Guna People
Viral Marketing | Case Studies | Newsjacking
Newsjacking COP26 Brings Attention to Rising Seas Affecting Panama’s Indigenous Guna People
November 10th, 2021|5 min read
Newsjacking the Facebook Outage
Social Media | Facebook | Newsjacking
Newsjacking the Facebook Outage
October 5th, 2021|2 min read
The Many Ways to Market Time
New Rules of Marketing and PR | Buyer Persona | Case Studies | copywriting | Marketing | Newsjacking
The Many Ways to Market Time
September 15th, 2021|3 min read
IKEA’s Cristiano anti- Coca-Cola Water Bottle Newsjacking
Social Media | Viral Marketing | Case Studies | Newsjacking | Master Newsjacking course
IKEA’s Cristiano anti- Coca-Cola Water Bottle Newsjacking
June 21st, 2021|0 min read
Why you should NOT trademark your great idea
Thought Leadership | Case Studies | Marketing | Research and Analysis | Newsjacking
Why you should NOT trademark your great idea
May 5th, 2021|2 min read
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Clubhouse: The Great, the Bad, and the Very Worrisome
Social Media | Thought Leadership | Viral Marketing | Case Studies | Mobile applications | Personal branding | Newsjacking | Fanocracy
Clubhouse: The Great, the Bad, and the Very Worrisome
February 23rd, 2021|4 min read
Facebook AI Algorithm: One Of The Most Destructive Technologies Ever Invented
Social Media | Facebook | Research and Analysis | Newsjacking
Facebook AI Algorithm: One Of The Most Destructive Technologies Ever Invented
January 25th, 2021|5 min read
2021 brings unique opportunities. Perhaps I can help.
Marketing | Newsjacking | Fanocracy
2021 brings unique opportunities. Perhaps I can help.
December 30th, 2020|1 min read
Joe Biden Announces Kamala Harris as VP Pick to Fans First
New Rules of Marketing and PR | Real-Time Marketing & PR | Marketing | US Presidential Campaign Marketing & PR | Newsjacking | Fanocracy
Joe Biden Announces Kamala Harris as VP Pick to Fans First
August 12th, 2020|2 min read
The U.S. Presidential Candidates: What Are They Fans Of?
US Presidential Campaign Marketing & PR | Research and Analysis | Newsjacking | Fanocracy
The U.S. Presidential Candidates: What Are They Fans Of?
January 20th, 2020|3 min read
2020 Presidential Candidate Fandom
Marketing | US Presidential Campaign Marketing & PR | Newsjacking | Fanocracy
2020 Presidential Candidate Fandom
September 17th, 2019|2 min read
When a Trademark Is a Bad Idea
Viral Marketing | Case Studies | Crowdsource | Newsjacking | Best Practices
When a Trademark Is a Bad Idea
September 10th, 2019|2 min read
Trump the Marketer: Non-Political Observations on Last Night’s NH MAGA Rally
Public Speaking | Marketing | US Presidential Campaign Marketing & PR | Newsjacking | Fanocracy
Trump the Marketer: Non-Political Observations on Last Night’s NH MAGA Rally
August 16th, 2019|5 min read
What is Beto O'Rourke a Passionate Fan of?
Public Speaking | US Presidential Campaign Marketing & PR | Newsjacking | Fanocracy
What is Beto O'Rourke a Passionate Fan of?
July 30th, 2019|1 min read
How NASA Builds Space Fandom
Marketing the Moon | Public Relations | Case Studies | Marketing | Newsjacking | Brand Journalism | Fanocracy
How NASA Builds Space Fandom
July 24th, 2019|1 min read
Use Humor To Make Your Email Marketing Stand Out
Case Studies | US Presidential Campaign Marketing & PR | Newsjacking | Best Practices
Use Humor To Make Your Email Marketing Stand Out
July 22nd, 2019|1 min read
How NASA Sold the Science and Glamour of Space Travel
Marketing the Moon | Case Studies | Newsjacking | Brand Journalism
How NASA Sold the Science and Glamour of Space Travel
July 20th, 2019|1 min read