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Marketing Speaker

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David Meerman Scott

I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.

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Readers of this blog know that I am a huge fan of news releases as a form of Web content. News releases are used by smart organizations to reach buyers directly. And when a news release is interesting, timely, intriguing, or titillating it can often prompt blog posts.

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Yesterday was the second monthly meeting of the Social Media Club Boston. You could say it was the Todd and Todd show— Todd Van Hoosear of Topaz Partners hosted the event in his famously engaging style and the guest speaker was Todd Defren, Principal of Shift Communications....

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Smart organizations are using RSS (Really Simple Syndication) to easily update prospects, customers, investors, and the media, but too few organizations are using this really simple marketing technique for sharing valuable information.

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I've often written about the online media room as a terrific form of marketing to reach your buyers directly. The online media room (sometimes called a press room or press page) is the part of your organization's Web site that you create specifically for the media. However, ...

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The online media room (sometimes called a press room or press page) is the part of your organization's Web site that you create specifically for the media. In some organizations this page is simply a list of news releases with contact information for the organization's PR pe...

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If you are developing a news release program to reach buyers directly, you need to think like a publisher and understand your audience first and then set about to satisfy their informational needs.

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I am the featured guest on the next Guerrilla Marketing Association Expert Interview -- this Wednesday, October 18. I'll be interviewed by Roger C. Parker, bestselling author and coach, and we will discuss how marketers use web content and news releases to reach buyers direc...

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Melanie Surplice at Factiva has added to the Gobbledygook Manifesto analysis by providing some data for UK press releases sent during the same time period as the North America analysis I posted yesterday – January 2006 through September 2006. While the phrases that are overu...

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