I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Yesterday evening after the close of Wall Street trading, Sun Microsystems (NASDAQ: SUNW) reported results for its fourth quarter and full fiscal year, which ended June 30, 2007.
My friend Ted Demopoulos just sent a news release via PRWeb with this headline Google Crowns Author Ted Demopoulos Dullest Person. Love it, Ted!
To paraphrase the Wikipedia entry, spam is sending email that is both unsolicited by the recipient and sent in substantively identical form to many recipients.
I recently had an exchange with an agency PR person pitching me about their client: Esker. The PR person wanted me to write a profile of an Esker employee for one of my EContent Magazine columns.
Readers of this blog know that I have very definite ideas for the right ways and the wrong ways to pitch the media in a Web world. In particular, I feel strongly that non-targeted broadcast email media pitches are spam.
As marketers know, having your company, product, or executive appear in an appropriate publication is great marketing. That's why billions of dollars are spent on PR each year (though much of it is wasted I'm afraid). When your organization appears in a story, not only do yo...
As the Web has made communicating with reporters and editors extremely easy, breaking through using the online methods everyone else uses has become increasingly difficult.
The New Rules of PR – a new and updated edition of the ebook for 2007 with a forward and newsmaker tips by David McInnis, founder & CEO of PRWeb, a Vocus Company.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
