I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
This afternoon, I delivered a keynote at the Cisco Partner Velocity event which I titled Amplify Your Brand Voice - Turn Up the Volume to "11". I shared ideas for how Cisco’s partners can develop a “super voice” and reach millions. Social media engagement at your event
A new research report from ShareThis, the Paley Center for Media, and Beresford Research calculates dollar value and influence of sharing on purchase decisions.
This weekend I was poking around the True Religion brand jeans web site. True Religion jeans fit me really well, so I have a few pair. They are expensive, so I tend to wait for a sale to pull the trigger on a new pair.
This blog, along with others hosted by TypePad, has been down for an extended period of time due to criminals executing a prolonged DDoS (distributed denial-of-service) attack.
I just finished Michael Lewis’ fantastic new book Flash Boys: A Wall Street Revolt and enjoyed it immensely. I’ve been a Lewis fan from the beginning. Lewis is about my age and his book Liar’s Poker, which I loved, released when I was working on Wall Street in the 1980s. Lew...
Twelve years ago, I left the corporate world to go independent and live by my wits. And ten years ago I started writing my blog.
On Wednesday I fly on American Airlines from Boston to San Francisco. I’m going to order my usual: club soda, no ice, with a lime wedge. It's my thing. A little pleasure while in the air.
Rick Friesen sent me awesomeness This Is a Generic Brand Video.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
