I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
In 2002 I left a nice, safe corporate career to find my art, to discover my true self, and to live life as a freak.
Today buyers are in charge. The idea of mystery in the sales process is over.
Several weeks ago, I wrote a blog post titled Terrible healthcare customer service. It was a rant based on my experience as a patient and as a family member of patients where I argued that the healthcare industry has the absolute worst customer service there is. That’s the b...
Mitch Jackson is a senior partner in the California law firm Jackson & Wilson with the fantastic pointer URL MyLawyerRocks.com.
It was fun to see Ellen DeGeneres do a selfie as she hosted the Academy Awards telecast. It injected some fun, real-time quirkiness to what is an over-produced event.
Last month I was in Bangkok delivering a talk at the Spark Conference.
While everyone was looking for a consumer brand to be the best example of newsjacking NFL Super Bowl XLVIII, the winner by far was none other than Hillary Clinton who brilliantly tweeted from @HillaryClinton It’s so much more fun to watch FOX when it’s someone else being bli...
This morning, my wife Yukari Watanabe Scott noticed a fascinating advertisement on her Facebook. The ad, for LendingTree, depicted a mixed-race family with one child.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
