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Case Studies (31)
The Latest from David Meerman Scott
Cervélo Cycles and The New Rules of Marketing and PR
Viral Marketing | New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Advertising | Corporate blogging
Cervélo Cycles and The New Rules of Marketing and PR
August 18th, 2006|3 min read
User Interface Designers: Don't change things just because you think it is cool
Worst Practices | Case Studies | Corporate blogging
User Interface Designers: Don't change things just because you think it is cool
July 26th, 2006|1 min read
PRNewswire to auction off-peak press releases with SEO via eBay
Viral Marketing | Press Release Content | Public Relations | Case Studies
PRNewswire to auction off-peak press releases with SEO via eBay
July 14th, 2006|0 min read
Attention American Automakers: Your websites suck
Viral Marketing | Worst Practices | Public Relations | Case Studies | Best Practices | Corporate blogging
Attention American Automakers: Your websites suck
July 5th, 2006|3 min read
Even hotel chains can market well online
Even hotel chains can market well online
June 5th, 2006|1 min read
The Wall Street Journal Online turns ten: celebrates with free open access
The Wall Street Journal Online turns ten: celebrates with free open access
May 1st, 2006|1 min read
Knight-Ridder’s 100-year history comes to a sad end
Knight-Ridder’s 100-year history comes to a sad end
March 20th, 2006|1 min read
Content Sells Concrete
Case Studies | Best Practices | Business to Business
Content Sells Concrete
February 28th, 2006|1 min read
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The Alternate Routes to Web Content Success
Rock Band Web Sites | Case Studies
The Alternate Routes to Web Content Success
January 29th, 2006|1 min read
Anatomy of a viral marketing campaign #1
Viral Marketing | Press Release Content | Public Relations | Case Studies | Best Practices
Anatomy of a viral marketing campaign #1
January 21st, 2006|1 min read
New complimentary e-book - The new rules of PR: How to create a press release strategy for reaching buyers directly
Public Relations | Case Studies | Non Profits | Best Practices | Business to Business
New complimentary e-book - The new rules of PR: How to create a press release strategy for reaching buyers directly
January 16th, 2006|1 min read
CollectSPACE: the premier site for Space buffs and collectors
CollectSPACE: the premier site for Space buffs and collectors
December 29th, 2005|1 min read
Squidoo: Everyone's an expert on something, now you can be too
Case Studies | Corporate blogging
Squidoo: Everyone's an expert on something, now you can be too
December 8th, 2005|1 min read
Bloggers drive Sony BMG Music to withdraw controversial CDs
Worst Practices | Public Relations | Case Studies | Business to Business | Corporate blogging
Bloggers drive Sony BMG Music to withdraw controversial CDs
November 17th, 2005|1 min read
How Web Content Can Shorten a Complex Sale
Case Studies | Best Practices | Business to Business
How Web Content Can Shorten a Complex Sale
October 30th, 2005|0 min read
Seth Godin’s Squidoo
Seth Godin’s Squidoo
October 12th, 2005|1 min read
Factiva Forum -- debating issues around marketing, blogs and corporate reputation
Case Studies | Business to Business | Corporate blogging
Factiva Forum -- debating issues around marketing, blogs and corporate reputation
September 23rd, 2005|3 min read
RollingStones.com – a fan Web site that rocks
Rock Band Web Sites | Case Studies | Best Practices
RollingStones.com – a fan Web site that rocks
August 24th, 2005|1 min read
Webinars – Great Online Thought Leadership
Case Studies | Best Practices | Business to Business
Webinars – Great Online Thought Leadership
July 31st, 2005|1 min read
On the Web, don't promise something you can't deliver
Worst Practices | Case Studies
On the Web, don't promise something you can't deliver
July 13th, 2005|1 min read