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Case Studies (29)
The Latest from David Meerman Scott
Will your company be successful in the year 2208?
New Rules of Marketing and PR | Case Studies | writing | Corporate blogging
Will your company be successful in the year 2208?
January 18th, 2008|1 min read
What are the search terms your buyers use to find products and services like yours? Where does your company rank on Google for those terms?
Search Engine Marketing | Case Studies | Brand Journalism | Best Practices
What are the search terms your buyers use to find products and services like yours? Where does your company rank on Google for those terms?
January 7th, 2008|1 min read
Say No To Dirt
Case Studies | Marketing | YouTube | Advertising | Best Practices
Say No To Dirt
January 2nd, 2008|0 min read
Attention Delta Airlines -- Do you really have to rub it in?
Worst Practices | Case Studies
Attention Delta Airlines -- Do you really have to rub it in?
December 24th, 2007|2 min read
An open letter to Warner Music Group: Lighten up! Your fans are promoting Led Zeppelin for you… for free
Rock Band Web Sites | Viral Marketing | Worst Practices | Case Studies | YouTube
An open letter to Warner Music Group: Lighten up! Your fans are promoting Led Zeppelin for you… for free
December 13th, 2007|1 min read
Malcolm Harris: A hot fashion designer bypassing media gatekeepers
Viral Marketing | New Rules of Marketing and PR | Case Studies | Marketing | YouTube | Best Practices | Corporate blogging
Malcolm Harris: A hot fashion designer bypassing media gatekeepers
November 19th, 2007|1 min read
"You have the right to be angry with me" - Marion Jones shows how to gracefully admit guilt
Public Relations | Case Studies | Media Relations | YouTube
"You have the right to be angry with me" - Marion Jones shows how to gracefully admit guilt
October 6th, 2007|1 min read
Advertising agency websites: Digital masturbation
Worst Practices | Case Studies | Marketing | Research and Analysis | Advertising
Advertising agency websites: Digital masturbation
September 21st, 2007|3 min read
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End of Summer Fun: Lawyers and social media mash it up
Social Media | Worst Practices | Case Studies | YouTube | Corporate blogging
End of Summer Fun: Lawyers and social media mash it up
August 30th, 2007|2 min read
Building buzz does not have to be difficult
Viral Marketing | Case Studies | Marketing
Building buzz does not have to be difficult
July 22nd, 2007|0 min read
How Mark Batterson used his Web site, blog, podcasts, video, and viral marketing to become a leader
Social Media | Viral Marketing | New Rules of Marketing and PR | Buyer Persona | Case Studies | Marketing
How Mark Batterson used his Web site, blog, podcasts, video, and viral marketing to become a leader
June 6th, 2007|3 min read
Marketing online? Don't forget to ask for the order!
Worst Practices | Case Studies | Marketing | Advertising
Marketing online? Don't forget to ask for the order!
April 17th, 2007|2 min read
Video on the Web to reach your buyers
Social Media | Viral Marketing | New Rules of Marketing and PR | Case Studies | Marketing | Advertising | Brand Journalism
Video on the Web to reach your buyers
March 31st, 2007|2 min read
Online viral thought leadership marketing works – here is the proof
Thought Leadership | Viral Marketing | Search Engine Marketing | New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Best Practices | Corporate blogging
Online viral thought leadership marketing works – here is the proof
March 22nd, 2007|1 min read
Blogs and Media Relations
Social Media | Thought Leadership | New Rules of Marketing and PR | Public Relations | Case Studies | Media Relations | Brand Journalism | Best Practices | Corporate blogging
Blogs and Media Relations
February 12th, 2007|1 min read
The new Microsoft home page a hide n' seek game - more than twenty clicks to get to the online media room!
Worst Practices | Public Relations | Case Studies | Marketing | Online Media Room
The new Microsoft home page a hide n' seek game - more than twenty clicks to get to the online media room!
January 3rd, 2007|1 min read
CruiseCompete.com: Using news releases to reach buyers by focusing on the phrases they use to search
Search Engine Marketing | Press Release Content | New Rules of Marketing and PR | Buyer Persona | Public Relations | Case Studies | Marketing | Advertising | Best Practices
CruiseCompete.com: Using news releases to reach buyers by focusing on the phrases they use to search
December 4th, 2006|2 min read
Corporate Wikis as thought leadership
Social Media | New Rules of Marketing and PR | Public Relations | Case Studies | Marketing
Corporate Wikis as thought leadership
November 21st, 2006|1 min read
Developing Thought Leadership Content
New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Corporate blogging
Developing Thought Leadership Content
November 10th, 2006|2 min read
Kansas family and divorce lawyer builds his business through blogging
Viral Marketing | Long Tail | New Rules of Marketing and PR | Case Studies | Marketing | Advertising | Corporate blogging
Kansas family and divorce lawyer builds his business through blogging
November 7th, 2006|1 min read