Search for topics or resources
Enter your search below and hit enter or click the search icon.
Case Studies (29)
The Latest from David Meerman Scott
Multi-platinum recording artist Meredith Brooks says: Find your authentic voice, become vulnerable, and then put yourself out there
Rock Band Web Sites | Social Media | New Rules of Marketing and PR | Public Relations | Case Studies | Marketing
Multi-platinum recording artist Meredith Brooks says: Find your authentic voice, become vulnerable, and then put yourself out there
June 4th, 2008|1 min read
Parents against reprehensible metal music
Viral Marketing | Case Studies
Parents against reprehensible metal music
April 17th, 2008|1 min read
Show, Don't Tell: the SAP Marketing Community Meeting
Social Media | Case Studies | Marketing | Best Practices
Show, Don't Tell: the SAP Marketing Community Meeting
April 2nd, 2008|1 min read
Al Gore: PR agent for planet earth
Thought Leadership | Public Relations | Case Studies | Media Relations | Best Practices
Al Gore: PR agent for planet earth
March 31st, 2008|2 min read
ANALYSIS: Value of quote in the Wall Street Journal with a link to your blog and product
New Rules of Marketing and PR | Public Relations | Case Studies | Media Relations | Research and Analysis
ANALYSIS: Value of quote in the Wall Street Journal with a link to your blog and product
March 20th, 2008|3 min read
Understanding an audience and creating great content
Case Studies | Marketing | YouTube | Brand Journalism | Best Practices
Understanding an audience and creating great content
February 25th, 2008|1 min read
The New Rules of Viral Marketing - free ebook!
Thought Leadership | Viral Marketing | ebooks | Public Relations | Case Studies | YouTube
The New Rules of Viral Marketing - free ebook!
January 20th, 2008|1 min read
Will your company be successful in the year 2208?
New Rules of Marketing and PR | Case Studies | writing | Corporate blogging
Will your company be successful in the year 2208?
January 18th, 2008|1 min read
Join 20,000 other entrepreneurs and creatives who receive David's ideas, examples, and inspiration. Delivered to your email every week.
What are the search terms your buyers use to find products and services like yours? Where does your company rank on Google for those terms?
Search Engine Marketing | Case Studies | Brand Journalism | Best Practices
What are the search terms your buyers use to find products and services like yours? Where does your company rank on Google for those terms?
January 7th, 2008|1 min read
Say No To Dirt
Case Studies | Marketing | YouTube | Advertising | Best Practices
Say No To Dirt
January 2nd, 2008|0 min read
Attention Delta Airlines -- Do you really have to rub it in?
Worst Practices | Case Studies
Attention Delta Airlines -- Do you really have to rub it in?
December 24th, 2007|2 min read
An open letter to Warner Music Group: Lighten up! Your fans are promoting Led Zeppelin for you… for free
Rock Band Web Sites | Viral Marketing | Worst Practices | Case Studies | YouTube
An open letter to Warner Music Group: Lighten up! Your fans are promoting Led Zeppelin for you… for free
December 13th, 2007|1 min read
Malcolm Harris: A hot fashion designer bypassing media gatekeepers
Viral Marketing | New Rules of Marketing and PR | Case Studies | Marketing | YouTube | Best Practices | Corporate blogging
Malcolm Harris: A hot fashion designer bypassing media gatekeepers
November 19th, 2007|1 min read
"You have the right to be angry with me" - Marion Jones shows how to gracefully admit guilt
Public Relations | Case Studies | Media Relations | YouTube
"You have the right to be angry with me" - Marion Jones shows how to gracefully admit guilt
October 6th, 2007|1 min read
Advertising agency websites: Digital masturbation
Worst Practices | Case Studies | Marketing | Research and Analysis | Advertising
Advertising agency websites: Digital masturbation
September 21st, 2007|3 min read
End of Summer Fun: Lawyers and social media mash it up
Social Media | Worst Practices | Case Studies | YouTube | Corporate blogging
End of Summer Fun: Lawyers and social media mash it up
August 30th, 2007|2 min read
Building buzz does not have to be difficult
Viral Marketing | Case Studies | Marketing
Building buzz does not have to be difficult
July 22nd, 2007|0 min read
How Mark Batterson used his Web site, blog, podcasts, video, and viral marketing to become a leader
Social Media | Viral Marketing | New Rules of Marketing and PR | Buyer Persona | Case Studies | Marketing
How Mark Batterson used his Web site, blog, podcasts, video, and viral marketing to become a leader
June 6th, 2007|3 min read
Marketing online? Don't forget to ask for the order!
Worst Practices | Case Studies | Marketing | Advertising
Marketing online? Don't forget to ask for the order!
April 17th, 2007|2 min read
Video on the Web to reach your buyers
Social Media | Viral Marketing | New Rules of Marketing and PR | Case Studies | Marketing | Advertising | Brand Journalism
Video on the Web to reach your buyers
March 31st, 2007|2 min read