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Case Studies (28)
The Latest from David Meerman Scott
When lawyers get in the way of PR
Worst Practices | Press Release Content | Public Relations | Case Studies | writing | Media Relations
When lawyers get in the way of PR
January 6th, 2009|3 min read
Persona focused Web site leads to 4x conversions for RightNow Technologies
Buyer Persona | Case Studies | Marketing | Research and Analysis
Persona focused Web site leads to 4x conversions for RightNow Technologies
December 9th, 2008|2 min read
Quit your job
Social Media | Thought Leadership | Case Studies | Marketing
Quit your job
November 26th, 2008|2 min read
New marketing at work: BitDefender and the hip new Malware City site reach internet security geeks
Social Media | New Rules of Marketing and PR | Case Studies | Marketing | Brand Journalism | Corporate blogging
New marketing at work: BitDefender and the hip new Malware City site reach internet security geeks
November 24th, 2008|4 min read
Downsized? Fired? Here are the new rules of finding a job
Downsized? Fired? Here are the new rules of finding a job
November 17th, 2008|4 min read
Ten marketing lessons from the Barack Obama Presidential campaign
New Rules of Marketing and PR | Case Studies | Marketing | US Presidential Campaign Marketing & PR | Best Practices
Ten marketing lessons from the Barack Obama Presidential campaign
November 6th, 2008|3 min read
US Navy issues one of the first social media guidelines in the government sector
Social Media | Case Studies | Best Practices | Corporate blogging
US Navy issues one of the first social media guidelines in the government sector
November 5th, 2008|1 min read
Learning from the 3M Post-It Note debacle: Social media ethics defined
Social Media | Worst Practices | Public Relations | Case Studies | Media Relations
Learning from the 3M Post-It Note debacle: Social media ethics defined
September 24th, 2008|2 min read
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When your product itself has potential to go viral, create triggers to push it along
Viral Marketing | Buyer Persona | Case Studies
When your product itself has potential to go viral, create triggers to push it along
September 22nd, 2008|2 min read
Don't ruin your great YouTube video with too-slick Madison Avenue packaging
Viral Marketing | Worst Practices | Case Studies | YouTube | Advertising | Brand Journalism
Don't ruin your great YouTube video with too-slick Madison Avenue packaging
September 14th, 2008|1 min read
NY Islanders Blog Box - a bold move into social media
Social Media | Case Studies | Media Relations | Best Practices | Corporate blogging
NY Islanders Blog Box - a bold move into social media
August 30th, 2008|2 min read
Anna from IKEA is intellectually challenged (but she has a sense of humor)
Worst Practices | Case Studies
Anna from IKEA is intellectually challenged (but she has a sense of humor)
August 20th, 2008|2 min read
Conflict. To make your marketing much more interesting, add conflict
Viral Marketing | Case Studies | writing | Marketing
Conflict. To make your marketing much more interesting, add conflict
August 12th, 2008|3 min read
OK smarty-pants, why don't you show us? Announcing Project Dogfood!
Social Media | Case Studies | Marketing | Best Practices
OK smarty-pants, why don't you show us? Announcing Project Dogfood!
July 31st, 2008|1 min read
How well do you know your buyer personas?
New Rules of Marketing and PR | Buyer Persona | Case Studies | Best Practices | Business to Business
How well do you know your buyer personas?
July 22nd, 2008|3 min read
Multi-platinum recording artist Meredith Brooks says: Find your authentic voice, become vulnerable, and then put yourself out there
Rock Band Web Sites | Social Media | New Rules of Marketing and PR | Public Relations | Case Studies | Marketing
Multi-platinum recording artist Meredith Brooks says: Find your authentic voice, become vulnerable, and then put yourself out there
June 4th, 2008|1 min read
Parents against reprehensible metal music
Viral Marketing | Case Studies
Parents against reprehensible metal music
April 17th, 2008|1 min read
Show, Don't Tell: the SAP Marketing Community Meeting
Social Media | Case Studies | Marketing | Best Practices
Show, Don't Tell: the SAP Marketing Community Meeting
April 2nd, 2008|1 min read
Al Gore: PR agent for planet earth
Thought Leadership | Public Relations | Case Studies | Media Relations | Best Practices
Al Gore: PR agent for planet earth
March 31st, 2008|2 min read
ANALYSIS: Value of quote in the Wall Street Journal with a link to your blog and product
New Rules of Marketing and PR | Public Relations | Case Studies | Media Relations | Research and Analysis
ANALYSIS: Value of quote in the Wall Street Journal with a link to your blog and product
March 20th, 2008|3 min read