Search for topics or resources
Enter your search below and hit enter or click the search icon.
Case Studies (28)
The Latest from David Meerman Scott
Quit your job
Social Media | Thought Leadership | Case Studies | Marketing
Quit your job
November 26th, 2008|2 min read
New marketing at work: BitDefender and the hip new Malware City site reach internet security geeks
Social Media | New Rules of Marketing and PR | Case Studies | Marketing | Brand Journalism | Corporate blogging
New marketing at work: BitDefender and the hip new Malware City site reach internet security geeks
November 24th, 2008|4 min read
Downsized? Fired? Here are the new rules of finding a job
Downsized? Fired? Here are the new rules of finding a job
November 17th, 2008|4 min read
Ten marketing lessons from the Barack Obama Presidential campaign
New Rules of Marketing and PR | Case Studies | Marketing | US Presidential Campaign Marketing & PR | Best Practices
Ten marketing lessons from the Barack Obama Presidential campaign
November 6th, 2008|3 min read
US Navy issues one of the first social media guidelines in the government sector
Social Media | Case Studies | Best Practices | Corporate blogging
US Navy issues one of the first social media guidelines in the government sector
November 5th, 2008|1 min read
Learning from the 3M Post-It Note debacle: Social media ethics defined
Social Media | Worst Practices | Public Relations | Case Studies | Media Relations
Learning from the 3M Post-It Note debacle: Social media ethics defined
September 24th, 2008|2 min read
When your product itself has potential to go viral, create triggers to push it along
Viral Marketing | Buyer Persona | Case Studies
When your product itself has potential to go viral, create triggers to push it along
September 22nd, 2008|2 min read
Don't ruin your great YouTube video with too-slick Madison Avenue packaging
Viral Marketing | Worst Practices | Case Studies | YouTube | Advertising | Brand Journalism
Don't ruin your great YouTube video with too-slick Madison Avenue packaging
September 14th, 2008|1 min read
Join 20,000 other entrepreneurs and creatives who receive David's ideas, examples, and inspiration. Delivered to your email every week.
NY Islanders Blog Box - a bold move into social media
Social Media | Case Studies | Media Relations | Best Practices | Corporate blogging
NY Islanders Blog Box - a bold move into social media
August 30th, 2008|2 min read
Anna from IKEA is intellectually challenged (but she has a sense of humor)
Worst Practices | Case Studies
Anna from IKEA is intellectually challenged (but she has a sense of humor)
August 20th, 2008|2 min read
Conflict. To make your marketing much more interesting, add conflict
Viral Marketing | Case Studies | writing | Marketing
Conflict. To make your marketing much more interesting, add conflict
August 12th, 2008|3 min read
OK smarty-pants, why don't you show us? Announcing Project Dogfood!
Social Media | Case Studies | Marketing | Best Practices
OK smarty-pants, why don't you show us? Announcing Project Dogfood!
July 31st, 2008|1 min read
How well do you know your buyer personas?
New Rules of Marketing and PR | Buyer Persona | Case Studies | Best Practices | Business to Business
How well do you know your buyer personas?
July 22nd, 2008|3 min read
Multi-platinum recording artist Meredith Brooks says: Find your authentic voice, become vulnerable, and then put yourself out there
Rock Band Web Sites | Social Media | New Rules of Marketing and PR | Public Relations | Case Studies | Marketing
Multi-platinum recording artist Meredith Brooks says: Find your authentic voice, become vulnerable, and then put yourself out there
June 4th, 2008|1 min read
Parents against reprehensible metal music
Viral Marketing | Case Studies
Parents against reprehensible metal music
April 17th, 2008|1 min read
Show, Don't Tell: the SAP Marketing Community Meeting
Social Media | Case Studies | Marketing | Best Practices
Show, Don't Tell: the SAP Marketing Community Meeting
April 2nd, 2008|1 min read
Al Gore: PR agent for planet earth
Thought Leadership | Public Relations | Case Studies | Media Relations | Best Practices
Al Gore: PR agent for planet earth
March 31st, 2008|2 min read
ANALYSIS: Value of quote in the Wall Street Journal with a link to your blog and product
New Rules of Marketing and PR | Public Relations | Case Studies | Media Relations | Research and Analysis
ANALYSIS: Value of quote in the Wall Street Journal with a link to your blog and product
March 20th, 2008|3 min read
Understanding an audience and creating great content
Case Studies | Marketing | YouTube | Brand Journalism | Best Practices
Understanding an audience and creating great content
February 25th, 2008|1 min read
The New Rules of Viral Marketing - free ebook!
Thought Leadership | Viral Marketing | ebooks | Public Relations | Case Studies | YouTube
The New Rules of Viral Marketing - free ebook!
January 20th, 2008|1 min read