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Case Studies (27)
The Latest from David Meerman Scott
Positioning magic at the top end of the market
Case Studies | Personal branding | Marketing | Best Practices
Positioning magic at the top end of the market
June 1st, 2009|1 min read
Should Roger blog?
Case Studies | Marketing | Corporate blogging
Should Roger blog?
May 18th, 2009|1 min read
Chris Brogan: popular with jocks, nerds, cheerleaders, and teachers too
Social Media | Twitter | Case Studies | writing
Chris Brogan: popular with jocks, nerds, cheerleaders, and teachers too
May 13th, 2009|1 min read
How a focus on buyers doubled Web site traffic, increased Google positioning, and sold more product
Buyer Persona | Case Studies | Best Practices
How a focus on buyers doubled Web site traffic, increased Google positioning, and sold more product
May 11th, 2009|1 min read
Scott Monty of Ford Motor Company discusses social media
Social Media | Public Relations | Case Studies | Marketing | Brand Journalism | Best Practices | Corporate blogging
Scott Monty of Ford Motor Company discusses social media
May 5th, 2009|1 min read
Sasha Vujacic - The official Web site of The Machine
Social Media | Twitter | Public Relations | Case Studies | Personal branding | Marketing | Brand Journalism | Corporate blogging
Sasha Vujacic - The official Web site of The Machine
May 4th, 2009|2 min read
Thoughts on new media in the Dominican Republic
Social Media | Public Relations | Case Studies | Marketing | Brand Journalism | Best Practices
Thoughts on new media in the Dominican Republic
April 27th, 2009|3 min read
New Zealand All Blacks: Experimenting with social media to reach global fans
Social Media | Twitter | Case Studies | Marketing | Facebook | YouTube | Brand Journalism
New Zealand All Blacks: Experimenting with social media to reach global fans
April 17th, 2009|2 min read
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Shiny plus old-school funky colors meets terrific design
Social Media | Case Studies | Best Practices
Shiny plus old-school funky colors meets terrific design
April 16th, 2009|0 min read
Is the Best Job in the World the best marketing in the world?
Social Media | Viral Marketing | Public Relations | Case Studies | Marketing | YouTube | World Wide Rave | Advertising | Brand Journalism | Best Practices
Is the Best Job in the World the best marketing in the world?
April 3rd, 2009|3 min read
Chet the dog: blogging and on Twitter to sell books
Viral Marketing | Twitter | Case Studies | writing | Facebook | Corporate blogging
Chet the dog: blogging and on Twitter to sell books
February 16th, 2009|1 min read
Girls Fight Back!
Social Media | Case Studies | World Wide Rave
Girls Fight Back!
February 6th, 2009|2 min read
How Lisa Genova used social media to turn a self-published book into a NY Times bestseller
Social Media | Book Reviews | Case Studies | writing | Best Practices | Corporate blogging
How Lisa Genova used social media to turn a self-published book into a NY Times bestseller
January 30th, 2009|3 min read
Fun with Sharpies
Social Media | Case Studies | Marketing | Brand Journalism | Corporate blogging
Fun with Sharpies
January 26th, 2009|1 min read
Film producer builds pre-release buzz by making soundtrack available for free download
Rock Band Web Sites | Viral Marketing | New Rules of Marketing and PR | Case Studies | Marketing | Best Practices
Film producer builds pre-release buzz by making soundtrack available for free download
January 23rd, 2009|4 min read
Inclusive Language Ratio comparing first Obama presidential address with last from Bush
Inclusive Language Ratio comparing first Obama presidential address with last from Bush
January 20th, 2009|2 min read
CENTURY 21 moves TV ad spend to online: Bev Thorne, CMO, tell us why
Social Media | Case Studies | YouTube | Advertising | Brand Journalism
CENTURY 21 moves TV ad spend to online: Bev Thorne, CMO, tell us why
January 19th, 2009|3 min read
How an active Facebook group drove 15,000 people to the Singapore Tattoo Show
Case Studies | Marketing | Facebook | World Wide Rave | Best Practices
How an active Facebook group drove 15,000 people to the Singapore Tattoo Show
January 12th, 2009|2 min read
When lawyers get in the way of PR
Worst Practices | Press Release Content | Public Relations | Case Studies | writing | Media Relations
When lawyers get in the way of PR
January 6th, 2009|3 min read
Persona focused Web site leads to 4x conversions for RightNow Technologies
Buyer Persona | Case Studies | Marketing | Research and Analysis
Persona focused Web site leads to 4x conversions for RightNow Technologies
December 9th, 2008|2 min read