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Case Studies (27)
The Latest from David Meerman Scott

Amazon apologizes for Orwell Kindle mishap but was it too late?

Social Media | ebooks | Case Studies | Books

Amazon apologizes for Orwell Kindle mishap but was it too late?

July 24th, 2009|2 min read

United Airlines Breaks Guitars

Social Media | Public Relations | Case Studies | YouTube

United Airlines Breaks Guitars

July 9th, 2009|1 min read

So you want to write an ebook? 30 tips for success

ebooks | Case Studies | Best Practices

So you want to write an ebook? 30 tips for success

June 29th, 2009|3 min read

Attention GM: Here are the top 5 marketing ideas for your reinvention

Worst Practices | Case Studies | Marketing

Attention GM: Here are the top 5 marketing ideas for your reinvention

June 3rd, 2009|4 min read

Join 20,000 other entrepreneurs and creatives who receive David's ideas, examples, and inspiration. Delivered to your email every week.

Positioning magic at the top end of the market

Case Studies | Personal branding | Marketing | Best Practices

Positioning magic at the top end of the market

June 1st, 2009|1 min read

Should Roger blog?

Case Studies | Marketing | Corporate blogging

Should Roger blog?

May 18th, 2009|1 min read

Chris Brogan: popular with jocks, nerds, cheerleaders, and teachers too

Social Media | Twitter | Case Studies | writing

Chris Brogan: popular with jocks, nerds, cheerleaders, and teachers too

May 13th, 2009|1 min read

How a focus on buyers doubled Web site traffic, increased Google positioning, and sold more product

Buyer Persona | Case Studies | Best Practices

How a focus on buyers doubled Web site traffic, increased Google positioning, and sold more product

May 11th, 2009|1 min read

New Zealand All Blacks: Experimenting with social media to reach global fans

Social Media | Twitter | Case Studies | Marketing | Facebook | YouTube | Brand Journalism

New Zealand All Blacks: Experimenting with social media to reach global fans

April 17th, 2009|2 min read

Shiny plus old-school funky colors meets terrific design

Social Media | Case Studies | Best Practices

Shiny plus old-school funky colors meets terrific design

April 16th, 2009|0 min read

Girls Fight Back!

Social Media | Case Studies | World Wide Rave

Girls Fight Back!

February 6th, 2009|2 min read