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Case Studies (26)
The Latest from David Meerman Scott
Top GM marketing exec Bob Lutz on effective communication
Social Media | Public Relations | Case Studies | Marketing | Advertising | Brand Journalism | Best Practices | Corporate blogging
Top GM marketing exec Bob Lutz on effective communication
September 23rd, 2009|1 min read
GM CEO Fritz Henderson discusses new marketing
Social Media | Twitter | Public Relations | Case Studies | Marketing | Advertising | Brand Journalism | Best Practices
GM CEO Fritz Henderson discusses new marketing
September 22nd, 2009|1 min read
Social media and the Cotton On baby T-shirt crisis
Social Media | Worst Practices | Public Relations | Case Studies
Social media and the Cotton On baby T-shirt crisis
September 15th, 2009|1 min read
Plane spotting
Plane spotting
September 14th, 2009|1 min read
Power of Twitter: How a tweet led to a week in Australia
Social Media | Twitter | Case Studies | Personal branding | Marketing
Power of Twitter: How a tweet led to a week in Australia
September 8th, 2009|3 min read
Adrian Neylan and memorable encounters in a Sydney taxi
Social Media | Case Studies | writing | Brand Journalism | Corporate blogging
Adrian Neylan and memorable encounters in a Sydney taxi
September 1st, 2009|2 min read
FEAR
Worst Practices | New Rules of Marketing and PR | Case Studies
FEAR
August 21st, 2009|4 min read
Colin Warwick shows how a B2B company makes the first page on Google
Search Engine Marketing | Case Studies | Brand Journalism | Best Practices | Business to Business | Corporate blogging
Colin Warwick shows how a B2B company makes the first page on Google
August 19th, 2009|2 min read
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Sleazy opt-in email tactics from otherwise reputable organizations
Worst Practices | Case Studies | Marketing | Research and Analysis
Sleazy opt-in email tactics from otherwise reputable organizations
August 11th, 2009|2 min read
Putnam Investments breaks ground on blogs, Twitter, and social media
Social Media | Twitter | Case Studies | Brand Journalism | Best Practices
Putnam Investments breaks ground on blogs, Twitter, and social media
August 6th, 2009|3 min read
Rethinking ad agency digital masturbation
Social Media | Worst Practices | Case Studies | Advertising | Brand Journalism
Rethinking ad agency digital masturbation
August 3rd, 2009|2 min read
Marketing with fascinating data: IntraLinks Deal Flow Indicator
Thought Leadership | Case Studies | Research and Analysis | Best Practices | Corporate blogging
Marketing with fascinating data: IntraLinks Deal Flow Indicator
July 30th, 2009|1 min read
How Amanda Palmer made $11,000 on Twitter in two hours
Rock Band Web Sites | Social Media | Twitter | Case Studies | Personal branding | Best Practices
How Amanda Palmer made $11,000 on Twitter in two hours
July 29th, 2009|3 min read
Do the new rules of marketing & PR work worldwide?
New Rules of Marketing and PR | Public Relations | Case Studies | Marketing
Do the new rules of marketing & PR work worldwide?
July 27th, 2009|1 min read
Amazon apologizes for Orwell Kindle mishap but was it too late?
Social Media | ebooks | Case Studies | Books
Amazon apologizes for Orwell Kindle mishap but was it too late?
July 24th, 2009|2 min read
New GM emerges in mainstream media and social media alike
Social Media | Twitter | Case Studies | Brand Journalism | Corporate blogging
New GM emerges in mainstream media and social media alike
July 10th, 2009|1 min read
United Airlines Breaks Guitars
Social Media | Public Relations | Case Studies | YouTube
United Airlines Breaks Guitars
July 9th, 2009|1 min read
So you want to write an ebook? 30 tips for success
ebooks | Case Studies | Best Practices
So you want to write an ebook? 30 tips for success
June 29th, 2009|3 min read
Clip this coupon for $1 million dollar off Ft Myers FL home
Viral Marketing | Buyer Persona | Case Studies | Marketing | World Wide Rave | Advertising | Best Practices
Clip this coupon for $1 million dollar off Ft Myers FL home
June 6th, 2009|1 min read
Attention GM: Here are the top 5 marketing ideas for your reinvention
Worst Practices | Case Studies | Marketing
Attention GM: Here are the top 5 marketing ideas for your reinvention
June 3rd, 2009|4 min read