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Case Studies (25)
The Latest from David Meerman Scott
Case Studies | Brand Journalism
100 Job Search Tips From Fortune 500 Recruiters
December 29th, 2009|1 min read
Social Media | Twitter | Case Studies | Personal branding | Research and Analysis
How Richard Regan uses Twitter to make million-dollar trading decisions
December 17th, 2009|1 min read
Case Studies | Media Relations | Brand Journalism
Cool Job Alert: Video interview with Allan Schoenberg CMEGroup
December 16th, 2009|1 min read
Viral Marketing | Buyer Persona | Case Studies | Best Practices
And the winner is... Awards programs as marketing
December 10th, 2009|1 min read
Public Relations | Case Studies | Personal branding | Media Relations | Brand Journalism | Best Practices | Corporate blogging
CEO blogger reaches a global audience including the media and employees
November 30th, 2009|1 min read
Social Media | Case Studies | YouTube
Contests encourage people to shoot videos promoting your product
November 23rd, 2009|2 min read
Buyer Persona | Case Studies | Corporate Comedy | Brand Journalism | Best Practices
Hey B2B marketers: It's okay to have fun!
November 13th, 2009|1 min read
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Social Media | Case Studies | Personal branding | Brand Journalism
Eugene Mirman is on television, is very nice, and likes seafood
November 9th, 2009|2 min read
Thought Leadership | Viral Marketing | white papers | ebooks | Case Studies | Research and Analysis | Brand Journalism
To gate or not to gate? Data from an ebook offer
November 5th, 2009|2 min read
Thought Leadership | Case Studies | Media Relations | Brand Journalism | Corporate blogging
The Pentagon Channel merging television and Web-based content
October 14th, 2009|1 min read
Social Media | Case Studies | Media Relations | Brand Journalism
Armed with Social Media – The U.S. Department of Defense
October 13th, 2009|1 min read
Social Media | Case Studies | Media Relations | Brand Journalism
The U.S. Department of Defense communications arsenal
October 12th, 2009|2 min read
Social Media | New Rules of Marketing and PR | Case Studies | US Presidential Campaign Marketing & PR | Brand Journalism | Best Practices
How the Obama campaign worked with bloggers
October 8th, 2009|3 min read
Public Relations | Case Studies | Media Relations | Best Practices
David Letterman gets in front of the news
October 5th, 2009|2 min read
Social Media | Case Studies | Marketing | Advertising | Brand Journalism | Corporate blogging
Brand journalism, cool cars, copycat ads, and the future of GM
September 25th, 2009|3 min read
Social Media | Public Relations | Case Studies | Brand Journalism
Mary Henige of GM on storytelling and humanizing the company
September 25th, 2009|1 min read
Social Media | Public Relations | Case Studies | Brand Journalism | Best Practices
Christopher Barger on social media communications at GM
September 24th, 2009|1 min read
Social Media | Public Relations | Case Studies | Marketing | Advertising | Brand Journalism | Best Practices | Corporate blogging
Top GM marketing exec Bob Lutz on effective communication
September 23rd, 2009|1 min read
Social Media | Twitter | Public Relations | Case Studies | Marketing | Advertising | Brand Journalism | Best Practices
GM CEO Fritz Henderson discusses new marketing
September 22nd, 2009|1 min read