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Case Studies (24)
The Latest from David Meerman Scott
Awesome Air New Zealand All Blacks rugby safety video
Viral Marketing | Case Studies | Corporate Comedy | YouTube | World Wide Rave | Brand Journalism | Best Practices
Awesome Air New Zealand All Blacks rugby safety video
August 24th, 2010|1 min read
Lollapalooza in sign language
Buyer Persona | Case Studies | Best Practices
Lollapalooza in sign language
August 20th, 2010|1 min read
Video documentaries as brand journalism
Marketing Lessons from the Grateful Dead | Case Studies | Books | Brand Journalism
Video documentaries as brand journalism
August 13th, 2010|1 min read
Offering unique experiences generate attention for nonprofits
Offering unique experiences generate attention for nonprofits
August 9th, 2010|1 min read
What can YOUR business learn from the Grateful Dead?
Marketing Lessons from the Grateful Dead | Case Studies | Marketing
What can YOUR business learn from the Grateful Dead?
August 5th, 2010|1 min read
Limited editions and collectors items
Marketing Lessons from the Grateful Dead | Case Studies
Limited editions and collectors items
August 3rd, 2010|1 min read
Rob Barraco on the Dead, taping concerts, and building a fan base
Marketing Lessons from the Grateful Dead | Case Studies
Rob Barraco on the Dead, taping concerts, and building a fan base
July 30th, 2010|1 min read
Give back to your community: A marketing lesson from the Grateful Dead
Marketing Lessons from the Grateful Dead | Case Studies
Give back to your community: A marketing lesson from the Grateful Dead
July 28th, 2010|3 min read
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Brand journalism from Boeing at the Farnborough Airshow
Case Studies | Brand Journalism | Best Practices
Brand journalism from Boeing at the Farnborough Airshow
July 15th, 2010|0 min read
Hey CBS TV News - the Netherlands lost - Real-time #FAIL
Worst Practices | Case Studies | Real-Time Marketing & PR
Hey CBS TV News - the Netherlands lost - Real-time #FAIL
July 12th, 2010|1 min read
Mazda Australia social media Zoom Zoom
Social Media | Case Studies | Brand Journalism | Best Practices
Mazda Australia social media Zoom Zoom
July 8th, 2010|1 min read
How to integrate social media into a conference or event
Social Media | Case Studies | Crowdsource | Brand Journalism | Best Practices
How to integrate social media into a conference or event
June 29th, 2010|2 min read
Book publisher goes real-time with Truman Fires MacArthur
ebooks | Case Studies | Real-Time Marketing & PR | Books | Best Practices
Book publisher goes real-time with Truman Fires MacArthur
June 26th, 2010|1 min read
The perfect gift for Dad
Case Studies | Corporate Comedy | Business to Business
The perfect gift for Dad
June 18th, 2010|0 min read
Kickstarting Dorm with you as a movie producer
Kickstarting Dorm with you as a movie producer
May 10th, 2010|2 min read
Massachusetts Water Resources Authority real-time crisis communications
Case Studies | Real-Time Marketing & PR | Best Practices
Massachusetts Water Resources Authority real-time crisis communications
May 3rd, 2010|1 min read
John Deere and the Chip Foose custom 4020 tractor contest
Case Studies | Marketing | Brand Journalism | Best Practices
John Deere and the Chip Foose custom 4020 tractor contest
April 28th, 2010|1 min read
Federation Square Cookbook… Yummy!
ebooks | Case Studies | Brand Journalism
Federation Square Cookbook… Yummy!
April 13th, 2010|1 min read
Launch a Dot ORG site to communicate quickly in times of crisis
Public Relations | Case Studies | Real-Time Marketing & PR | Media Relations | Brand Journalism | Best Practices
Launch a Dot ORG site to communicate quickly in times of crisis
March 22nd, 2010|1 min read
American Airlines stupid email marketing practices
Worst Practices | Case Studies | Marketing
American Airlines stupid email marketing practices
March 5th, 2010|2 min read