I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Yesterday afternoon I presented at the Leadership Summit sponsored by Fortune Magazine. In the room were 650 entrepreneurs eager to learn ways to grow their business. Since it was less than 24 hours after Super Bowl MVP New England Patriots QB Tom Brady was handed a 4 game s...
When you’re new to an industry, you don’t have to play by the rules. You can make up your own or apply ideas from your past experiences. That’s exactly what Michelle Miller did to publish The Underwriting, her first novel releasing later this month.
Imagine you're an educator charged with developing a brand new graduate level program in math. You’ve got to attract men and women to the program. How about doing this within a school that has been an undergraduate only, all female, liberal arts college since 1837! The gradu...
Rich Jurek, my co-author on Marketing the Moon, sends us to this awesome video from Hyundai. Stephanie from Houston misses her astronaut father working at the International Space Station. So she and Hyundai cooked up a fantastic message created using 11 Hyundai Genesis cars ...
We’re officially into the 2016 US presidential election season with three major candidates officially declaring so far. I love this time! There is so much to learn from the campaigns.
I’ve written a bunch times in the past decade about the power of hiring a journalist as part of your marketing team. For example, here’s how Raytheon implemented a brand journalism approach to content marketing. Many organizations are desperately seeking people to create int...
This week marks the official publication of the new book Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business by Adele Revella. It’s a book I’ve been waiting for because I’ve been talking about buyer pe...
In the VC world, there are people who are forward thinking, providing valuable advice to the management teams of portfolio companies. These are the VCs that you want to be associated with your start up. And then there are VCs who are living the past who who therefore deliver...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
