--- title: Wynn Resorts real-time Paris Hilton PR triumph image: https://www.davidmeermanscott.com/hs-fs/file-1605087785-jpg/blog-files/6a00d83451f23a69e2013486c14306970c-75wi.jpg --- [Skip to main content](https://www.davidmeermanscott.com/blog/2010/09/wynn-resorts-real-time-paris-hilton-pr-triumph.html#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # Wynn Resorts real-time Paris Hilton PR triumph September 3rd, 2010 1 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![](https://www.davidmeermanscott.com/hs-fs/file-1605087785-jpg/blog-files/6a00d83451f23a69e2013486c14306970c-75wi.jpg?width=75&height=73&name=6a00d83451f23a69e2013486c14306970c-75wi.jpg) [![Hilton](https://www.davidmeermanscott.com/hs-fs/file-1605087785-jpg/blog-files/6a00d83451f23a69e2013486c14306970c-75wi.jpg "Hilton")](http://freshspot.typepad.com/.a/6a00d83451f23a69e2013486c14306970c-pi) As most of the connected world knows, Paris Hilton was arrested with her boyfriend on August 27, he on misdemeanor DUI charges, she on felony drug possession charges. In a September 1 [tweet to fans](http://twitter.com/ParisHilton/status/22678303732), Hilton said: *"These rumors going around are so ridiculous, untrue and cruel. I'm not going to even pay attention to them, because I know the truth." * **Whatever. ** Wait. There's more. What I absolutely love about this story is that a few days later, [Wynn Resorts Ltd](http://www.wynnlasvegas.com/#homepage/). spokeswoman Jennifer Dunne [told The Associated Press](http://abcnews.go.com/Entertainment/wireStory?id=11534998) that Hilton is barred from Wynn Las Vegas and Encore. **Real-Time drafting off breaking news** [![Wynn](https://www.davidmeermanscott.com/hs-fs/file-1605087810-jpg/blog-files/6a00d83451f23a69e20133f39e5449970b-75wi.jpg "Wynn")](http://freshspot.typepad.com/.a/6a00d83451f23a69e20133f39e5449970b-pi) What Dunne did was absolutely brilliant! Now the media has another news hook. That the party girl is "banned" is now a story in its own right. And a huge one. I'd guess that this is the biggest PR bonanza that Wynn has ever received. Hey, isn't Hilton a *hotel heiress*? Yikes how delicious a story.. A quick Google news search for Paris Hilton Wynn brings up a remarkable 5,286 stories from news outlets around the globe. **Now everyone is talking about Wynn Resorts! ** [![Google_hilton_wynn](https://www.davidmeermanscott.com/hs-fs/file-1605087860-jpg/blog-files/6a00d83451f23a69e2013486c12e76970c-320wi.jpg "Google_hilton_wynn")](http://freshspot.typepad.com/.a/6a00d83451f23a69e2013486c12e76970c-popup) This tactic—finding something that the news media is talking about and then drafting off of it in real-time—is something I talk a lot about in my new book *Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now*. [Amazon affiliate link.](http://www.amazon.com/exec/obidos/ASIN/0470645954/freshspotpubl-20) The book releases November 1, 2010. And it's not just consumer-facing companies that can use this technique. In this post from a few months ago I show how B2B companies can use the same method to own quotes in a breaking story that wasn't even about them in the first place. [Real-time blog post gets Eloqua CEO tons of B2B ink.](https://www.webinknow.com/2010/06/real-time-blog-post-gets-eloqua-ceo-tons-of-b2b-ink.html) **Is PR dead? ** *Hell no! PR is not dead. *It is alive and well and can be a blast to work in... if you think in real-time. *PS: I've always wanted to do a post about Paris Hilton!* Are we having fun or what? [![Hilton_tweet](https://www.davidmeermanscott.com/hs-fs/file-1605087895-jpg/blog-files/6a00d83451f23a69e20133f39df335970b-320wi.jpg "Hilton_tweet")](http://freshspot.typepad.com/.a/6a00d83451f23a69e20133f39df335970b-popup) [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ Public Relations ](https://www.davidmeermanscott.com/blog/topic/public-relations) [ Case Studies ](https://www.davidmeermanscott.com/blog/topic/case-studies) [ Real-Time Marketing & PR ](https://www.davidmeermanscott.com/blog/topic/real-time-marketing-pr) [ Best Practices ](https://www.davidmeermanscott.com/blog/topic/best-practices) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/DMS%20speaking%20BM%20LAS.jpg?width=2048&height=1060&name=DMS%20speaking%20BM%20LAS.jpg) ### Book Me to Speak for Free! (Plus... 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