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Case Studies (23)
The Latest from David Meerman Scott
Marketing the Wizarding World of Harry Potter way
Marketing Lessons from the Grateful Dead | Case Studies | Marketing | Best Practices
Marketing the Wizarding World of Harry Potter way
January 12th, 2011|1 min read
How to rebrand a company in six weeks without spending a fortune
ebooks | Case Studies | Brand Journalism | Best Practices | Business to Business
How to rebrand a company in six weeks without spending a fortune
January 10th, 2011|1 min read
Shaq Googled Big House Outside of Boston
Search Engine Marketing | New Rules of Marketing and PR | Case Studies | Best Practices
Shaq Googled Big House Outside of Boston
January 5th, 2011|1 min read
Transforming your business and yourself in 2011
Case Studies | Personal branding | Best Practices
Transforming your business and yourself in 2011
January 3rd, 2011|2 min read
Nobody cares about your products
New Rules of Marketing and PR | Case Studies | YouTube | Advertising | Best Practices
Nobody cares about your products
December 16th, 2010|1 min read
The Joys of JELL-O and brand journalism in the 1960s
Case Studies | Books | Brand Journalism
The Joys of JELL-O and brand journalism in the 1960s
December 7th, 2010|1 min read
Purell follows NASA with clever real-time video
Case Studies | Corporate Comedy | Real-Time Marketing & PR | YouTube | Advertising | Best Practices
Purell follows NASA with clever real-time video
December 3rd, 2010|2 min read
The trouble with Zappos
Worst Practices | Case Studies
The trouble with Zappos
December 2nd, 2010|2 min read
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Ben Edwards on the IBM transition from outbound marketing to inbound marketing
Social Media | Case Studies | Best Practices | Business to Business | Corporate blogging
Ben Edwards on the IBM transition from outbound marketing to inbound marketing
November 15th, 2010|1 min read
Developing products based on instant gratification
Case Studies | Real-Time Marketing & PR
Developing products based on instant gratification
November 3rd, 2010|2 min read
How B2B companies use real-time blog posts to get trade media exposure
Public Relations | Case Studies | Real-Time Marketing & PR | Media Relations | Brand Journalism
How B2B companies use real-time blog posts to get trade media exposure
November 2nd, 2010|1 min read
How real time communications drives measurable ROI at Fortune 100 companies
Worst Practices | ebooks | Case Studies | Real-Time Marketing & PR | Research and Analysis | Best Practices
How real time communications drives measurable ROI at Fortune 100 companies
November 1st, 2010|1 min read
A focus on buyer personas helps Attivio generate more valuable leads
Buyer Persona | Case Studies | Brand Journalism | Best Practices
A focus on buyer personas helps Attivio generate more valuable leads
October 18th, 2010|2 min read
Twitter misadventure at H&R Block
Social Media | Twitter | Case Studies
Twitter misadventure at H&R Block
October 7th, 2010|1 min read
Radiohead and crowdsourced video
Rock Band Web Sites | Case Studies | Crowdsource
Radiohead and crowdsourced video
October 6th, 2010|1 min read
Gotta pee? The mobile potty finder
Case Studies | Mobile applications | Real-Time Marketing & PR | Crowdsource | Advertising
Gotta pee? The mobile potty finder
September 27th, 2010|1 min read
Business casual video
Thought Leadership | Case Studies | Brand Journalism | Best Practices
Business casual video
September 9th, 2010|2 min read
Wynn Resorts real-time Paris Hilton PR triumph
Public Relations | Case Studies | Real-Time Marketing & PR | Best Practices
Wynn Resorts real-time Paris Hilton PR triumph
September 3rd, 2010|1 min read
Girls Fight Back… with video
Public Speaking | Marketing Lessons from the Grateful Dead | Case Studies | Personal branding | Books | Brand Journalism | Best Practices
Girls Fight Back… with video
September 1st, 2010|1 min read
Monster Brand Journalism
Case Studies | Brand Journalism | Best Practices
Monster Brand Journalism
August 26th, 2010|1 min read