I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Living in the Boston area gives me an incredible window into the U.S. Presidential election. Since Boston is less than an hour’s drive from the New Hampshire border, candidates with deep pockets advertise on television here in Boston hoping to influence the first in the nati...
As a young marketer, I was always taught: “Write about the benefits of your product, not the features.” This dusty old marketing approach is wrong.
Last night, President Obama delivered his eighth and final State of the Union address. It was an amazing display of his formidable communications skills. The president quickly touched on partisan issues that he’s championed and then moved to areas that he will focus on durin...
There’s no question that Donald Trump has a better command of real-time media than any other candidate for President. And that is a big reason that his poll numbers are high. Trump uses Twitter more often than other candidates and he is faster to respond to what’s in the new...
Early this month I visited the North Shore of Oahu, Hawaii to do some surfing (on smaller waves) and watch the pros (on the bigger waves). I had time to think about how content driven the business of surfing is.
I’m a Miley Cyrus fan. That may seem strange to those who only know of Cyrus’ antics as reported by the media outlets that report sleaze in a quest for clicks and eyeballs. But if you really dig into what she’s doing like I have, you find an artist at the top of her game.
Earlier this week I shared an example of how Trent Silver, a young entrepreneur who learned Newsjacking from me, uses the technique to grow his businesses. Just one of Trent’s newsjacking efforts generated $250,000 in new revenue for his young company. Since that post, many ...
Some of your most important assets for securing interest in the media as well as educating your buyers are the experts who work at your organization. As a part of a virtual newsroom or other appropriate place on your site and blog, highlighting your employees is a great way ...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
