No one knows more about using the new Real-Time tools and strategies to spread ideas, influence minds and build business than David Meerman Scott. He's a marketing strategist, speaker, advisor to emerging companies, and author of ten books including three international bestsellers.
I ran across a terrific little 96-page book called Joys of JELL-O published by General Foods Corporation.
It features dozens of recipes, tips and tricks for molding, flaking, and cubing, and ideas for party planning all using JELL-O BRAND Gelatin Dessert. Based on the images in the book my guess is that it is from the late 1960s.