--- title: Shaq Googled Big House Outside of Boston image: https://www.davidmeermanscott.com/hs-fs/file-1601513393-jpg/blog-files/6a00d83451f23a69e20148c75404bb970c-150wi.jpg --- [Skip to main content](https://www.davidmeermanscott.com/blog/2011/01/shaq-googled-big-house-outside-of-boston.html#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # Shaq Googled Big House Outside of Boston January 5th, 2011 1 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![](https://www.davidmeermanscott.com/hs-fs/file-1601513393-jpg/blog-files/6a00d83451f23a69e20148c75404bb970c-150wi.jpg?width=150&height=252&name=6a00d83451f23a69e20148c75404bb970c-150wi.jpg) [![IMG_0304](https://www.davidmeermanscott.com/hs-fs/file-1601513393-jpg/blog-files/6a00d83451f23a69e20148c75404bb970c-150wi.jpg "IMG_0304")](http://freshspot.typepad.com/.a/6a00d83451f23a69e20148c75404bb970c-popup) Last night the big man from the Boston Celtics, [Shaquille O'Neal](http://twitter.com/#!/the_real_shaq), was on David Letterman's talk show. I live in Boston and it is amazing how quickly fans have embraced Shaq. I had a chance to watch him in action a few weeks ago from courtside. Amazing. Anyway, Shaq told Letterman that he found his house on Google with the phrase: *"Big house outside of Boston."* **Some smart real-estate person scored big time with that one! ** You'll hear the Google reference at about 2:25 in the video: *"I live in a small town called Sudbury. I signed kind of late, so I really didn't have a chance to find a house, so I went on Google and put 'big house outside of Boston,' and I found this big 10-acre farmhouse..."* [Direct link to video on YouTube.](http://www.youtube.com/watch?v=PtpxT5AOjHs) **Do you own the search results for your marketplace?** If not, can you create some great content to drive the natural search results so that when "the big one" searches for what you have to offer, you'll be the winner? *Photo by David Meerman Scott shot December 1, 2010 at the Boston Garden* [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ Search Engine Marketing ](https://www.davidmeermanscott.com/blog/topic/search-engine-marketing) [ New Rules of Marketing and PR ](https://www.davidmeermanscott.com/blog/topic/new-rules-of-marketing-and-pr) [ Case Studies ](https://www.davidmeermanscott.com/blog/topic/case-studies) [ Best Practices ](https://www.davidmeermanscott.com/blog/topic/best-practices) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Grokipedia%20SEO%20disrupted.jpg?width=1536&height=877&name=Grokipedia%20SEO%20disrupted.jpg) ### Grokipedia as a Backdoor to Getting Found in LLM AI Search February 23rd, 2026|1 min read ](https://www.davidmeermanscott.com/blog/grokipedia-as-a-backdoor-to-getting-found-in-llm-ai-search) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Atlas%20OpenAI.jpg?width=1846&height=1022&name=Atlas%20OpenAI.jpg) ### The New OpenAI ChatGPT Atlas Browser Further Disrupts SEO October 23rd, 2025|1 min read ](https://www.davidmeermanscott.com/blog/the-new-openai-chatgpt-atlas-browser-further-disrupts-seo) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Message%20ChatGPT.jpg?width=1109&height=630&name=Message%20ChatGPT.jpg) ### The New ChatGPT Search Is Good News For Marketers November 4th, 2024|1 min read ](https://www.davidmeermanscott.com/blog/the-new-chatgpt-search-is-good-news-for-marketers) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Perpexity%20search.jpg?width=1500&height=1011&name=Perpexity%20search.jpg) ### Why I Prefer Perplexity To Google Or ChatGPT For Search August 8th, 2024|1 min read ](https://www.davidmeermanscott.com/blog/why-i-prefer-perplexity-to-google-or-chatgpt-for-search) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Perplexity%20search%20engine.jpg?width=1251&height=842&name=Perplexity%20search%20engine.jpg) ### Perplexity Shows the Future of AI-Powered Search February 13th, 2024|1 min read ](https://www.davidmeermanscott.com/blog/perplexity-shows-the-future-of-ai-powered-search) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/data%20and%20math2.jpg?width=1500&height=998&name=data%20and%20math2.jpg) ### How to Get Found in LLM AI Search Like ChatGPT-Powered Bing August 16th, 2023|1 min read ](https://www.davidmeermanscott.com/blog/how-to-get-found-in-llm-ai-search-like-chatgpt-powered-bing) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/AI%20secret%20list.jpg?width=917&height=614&name=AI%20secret%20list.jpg) ### Is Your Content Being Used to Train the AI in Google Bard? 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