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Case Studies (21)
The Latest from David Meerman Scott
Summer music series: How brands engage with live music fans
Rock Band Web Sites | Social Media | Marketing Lessons from the Grateful Dead | Case Studies | Music | Marketing | Facebook | Best Practices
Summer music series: How brands engage with live music fans
August 5th, 2011|2 min read
Summer music series: How music fans support nonprofits and causes
Social Media | Case Studies | Music | Marketing | Non Profits | Best Practices
Summer music series: How music fans support nonprofits and causes
August 3rd, 2011|1 min read
Photographs as compelling content marketing
Case Studies | Marketing | Brand Journalism
Photographs as compelling content marketing
July 28th, 2011|1 min read
DANGER: Using digital PR tactics to hype digital expertise
Worst Practices | Press Release Content | Public Relations | Case Studies | Media Relations
DANGER: Using digital PR tactics to hype digital expertise
July 13th, 2011|2 min read
Amazing infographic to illustrate President Obama Twitter Town Hall
Social Media | Case Studies | Crowdsource | Research and Analysis
Amazing infographic to illustrate President Obama Twitter Town Hall
July 12th, 2011|0 min read
My question to President Obama at his White House Twitter Town Hall
Twitter | Case Studies | Real-Time Marketing & PR | Crowdsource
My question to President Obama at his White House Twitter Town Hall
July 7th, 2011|4 min read
TNT employees Social Media Guidelines: A great example of can-do attitude
Social Media | Public Relations | Case Studies | Best Practices
TNT employees Social Media Guidelines: A great example of can-do attitude
June 30th, 2011|1 min read
Pottermore, Apple and "the secret will soon be revealed" form of real-time marketing
Case Studies | Real-Time Marketing & PR | Crowdsource | Best Practices
Pottermore, Apple and "the secret will soon be revealed" form of real-time marketing
June 23rd, 2011|1 min read
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U.S. FCC transitions from Pyongyang design to content rich website
Case Studies | Brand Journalism | Best Practices
U.S. FCC transitions from Pyongyang design to content rich website
June 21st, 2011|1 min read
Second Paragraph: Anthony Weiner offered Internet job by Larry Flynt
Public Relations | Case Studies | Real-Time Marketing & PR | Best Practices
Second Paragraph: Anthony Weiner offered Internet job by Larry Flynt
June 18th, 2011|1 min read
The dark side of Groupon
Case Studies | Real-Time Marketing & PR | Research and Analysis | Advertising
The dark side of Groupon
June 15th, 2011|3 min read
Let fans help you launch your new site in real-time
Viral Marketing | Case Studies | Real-Time Marketing & PR | Best Practices
Let fans help you launch your new site in real-time
June 10th, 2011|1 min read
Social networks are never private
Twitter | Public Relations | Case Studies | Best Practices
Social networks are never private
June 6th, 2011|1 min read
What is the second paragraph?
Public Relations | Case Studies | Media Relations | Brand Journalism | Best Practices
What is the second paragraph?
May 23rd, 2011|1 min read
The story of how NordstromDave got me a kisspic
Case Studies | Real-Time Marketing & PR | Crowdsource
The story of how NordstromDave got me a kisspic
May 19th, 2011|0 min read
How to use text messaging and Twitter DMs to reach reporters in real time
Public Relations | Case Studies | Media Relations | Best Practices
How to use text messaging and Twitter DMs to reach reporters in real time
May 16th, 2011|1 min read
Gus the Boxer markets pop culture iPad and MacBook sleeves
Social Media | Thought Leadership | Viral Marketing | Case Studies | Marketing | Advertising | Brand Journalism | Best Practices
Gus the Boxer markets pop culture iPad and MacBook sleeves
May 10th, 2011|3 min read
Bob Evans moves from InformationWeek to a Brand Journalism gig at SAP
Case Studies | Brand Journalism | Best Practices
Bob Evans moves from InformationWeek to a Brand Journalism gig at SAP
May 4th, 2011|3 min read
Rallying your Tribe
Marketing Lessons from the Grateful Dead | Case Studies | Best Practices
Rallying your Tribe
April 20th, 2011|1 min read
Switch from features to buyer personas results in 3x click-through for Brand Regard web site
Buyer Persona | Case Studies | Best Practices
Switch from features to buyer personas results in 3x click-through for Brand Regard web site
April 15th, 2011|1 min read