I just wrapped up a 12-gig speaking tour of Australia that brought me to Sydney, Brisbane, and Melbourne. It was an excellent opportunity to connect with marketers to learn about their success in reaching buyers.
While in Melbourne, I interviewed Andrea Matthews, the social media & digital communications manager at GM Holden. She discussed how they use the Holden Australia Facebook page to interact with customers and build the brand.
The 183,000+ Holden Facebook fans are an important way for Holden to communicate new products and other information as well as answer questions and provide first level customer support.
