--- title: "TNT employees Social Media Guidelines: A great example of can-do attitude" image: https://www.davidmeermanscott.com/hs-fs/file-1601594418-jpg/blog-files/6a00d83451f23a69e20154335e784d970c-200wi.jpg --- [Skip to main content](https://www.davidmeermanscott.com/blog/2011/06/tnt-employees-social-media-guidelines-a-great-example-of-can-do-attitude.html#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # TNT employees Social Media Guidelines: A great example of can-do attitude June 30th, 2011 1 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![](https://www.davidmeermanscott.com/hs-fs/file-1601594418-jpg/blog-files/6a00d83451f23a69e20154335e784d970c-200wi.jpg?width=200&height=209&name=6a00d83451f23a69e20154335e784d970c-200wi.jpg) Over the past week, I've talked about the conflict between legal staff and communicators when if comes to real-time media. My post [When lawyers stupidly get in the way of marketing](https://www.webinknow.com/2011/06/when-lawyers-stupidly-get-in-the-way-of-marketing.html) kicked off the series followed by my video interview with Vivienne Storey [Is social media worth the risk? A lawyer's perspective.](https://www.webinknow.com/2011/06/is-social-media-worth-the-risk-a-lawyers-perspective.html) [![TNT](https://www.davidmeermanscott.com/hs-fs/file-1601594418-jpg/blog-files/6a00d83451f23a69e20154335e784d970c-200wi.jpg "TNT")](http://freshspot.typepad.com/.a/6a00d83451f23a69e20154335e784d970c-pi) Next up is a terrific set of social media guidelines from [TNT](http://www.tnt.com/portal/location/en.html). Rather than saying "no," the legal and HR staffs, communicators, and management of TNT have created an environment of "yes." Notice how clean and simple the [TNT employees Social Media Guidelines](http://group.tnt.com/Images/20100901_TNT_Social_Media_Guidelines-English_tcm177-523534.pdf) document is. No Times New Roman 12-point single-spaced legal document here! Also notice that it is available to anyone on the public web. Here are some additional posts with links to other organizations' guidelines to check out. Some of these blog posts are dated but still interesting examples. These organizations created guidelines as much as four years ago! [Video conversation with John Suffolk, CIO of UK government, on social media and data mashup](https://www.webinknow.com/2010/02/video-conversation-with-john-suffolk-cio-of-uk-government-on-social-media-and-data-mashups.html) (2010) [IBM blogging guidelines and the company's 3,000 employee bloggers](https://www.webinknow.com/2007/06/ibm_blogging_gu.html) (2007) [US Navy issues one of the first social media guidelines in the government sector](https://www.webinknow.com/2008/11/us-navy-issues-one-of-the-first-social-media-guidelines-in-the-government-sector.html) (2008) As I travel around the world, it is clear that organizations everywhere are struggling with real-time media. Some, like TNT, are positively thriving. These global examples are important – Vivienne is based in Sydney but advises multinationals, TNT is in the Netherlands but operates worldwide. The UK government clearly has constituents everywhere. Many thanks to my friend [Remco Janssen ](http://www.remcojanssen.com/)who introduced me to the work of [Cecilia Scolaro](http://twitter.com/#!/onlycecilia), online communication specialist for TNT Group, who was instrumental in working on the TNT guidelines. [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ Social Media ](https://www.davidmeermanscott.com/blog/topic/social-media) [ Public Relations ](https://www.davidmeermanscott.com/blog/topic/public-relations) [ Case Studies ](https://www.davidmeermanscott.com/blog/topic/case-studies) [ Best Practices ](https://www.davidmeermanscott.com/blog/topic/best-practices) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Artemis%20earthset.jpg?width=5568&height=3712&name=Artemis%20earthset.jpg) ### Nasa’s Artemis II Lunar Mission: A PR Triumph for the USA April 11th, 2026|1 min read ](https://www.davidmeermanscott.com/blog/nasas-artemis-ii-lunar-mission-a-pr-triumph-for-the-usa) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Moltbook.jpg?width=1536&height=1024&name=Moltbook.jpg) ### Moltbook: A Social Network for AI Agents Where Humans Can Only Watch February 3rd, 2026|1 min read ](https://www.davidmeermanscott.com/blog/moltbook-a-social-network-for-ai-agents-where-humans-can-only-watch) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Screenshot%202025-10-29%20at%2010.27.19%20AM.png?width=835&height=466&name=Screenshot%202025-10-29%20at%2010.27.19%20AM.png) ### Don’t Fly Wizzness Class Video from Dave Carroll October 29th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/dont-fly-wizzness-class-video-from-dave-carroll) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Chef%20Todd%20Edwards.jpg?width=1500&height=1010&name=Chef%20Todd%20Edwards.jpg) ### Pulling Back the Curtain to Show What Happens Behind-the-Scenes October 15th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/pulling-back-the-curtain-to-show-what-happens-behind-the-scenes) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/DMS%20BM%20hybrid%202004.jpg?width=1432&height=966&name=DMS%20BM%20hybrid%202004.jpg) ### The Fandom Playbook: My New Book and Companion AI Chatbot September 24th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/the-fandom-playbook-my-new-book-and-companion-ai-chatbot) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Stefano%20Paciotti.jpg?width=1500&height=1084&name=Stefano%20Paciotti.jpg) ### The Ham Whisperer of Rome: How Stefano’s Honest Videos Won the World’s Heart June 24th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/the-ham-whisperer-of-rome-how-stefanos-honest-videos-won-the-worlds-heart) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/LinkedIn%20comments.jpg?width=1114&height=737&name=LinkedIn%20comments.jpg) ### Comments Are the Key to LinkedIn Engagement January 29th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/comments-are-the-key-to-linkedin-engagement) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Kolkata%20Chai%20Ani%20and%20Ayan.jpg?width=1236&height=858&name=Kolkata%20Chai%20Ani%20and%20Ayan.jpg) ### Brewing Authenticity: How Kolkata Chai Co. 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