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Case Studies (20)
The Latest from David Meerman Scott
Newsjacking the Republican Presidential Campaign HubSpot Style
Case Studies | Marketing | Newsjacking | Best Practices
Newsjacking the Republican Presidential Campaign HubSpot Style
December 6th, 2011|0 min read
Is BMW an email spammer?
Worst Practices | Case Studies | Marketing
Is BMW an email spammer?
November 29th, 2011|2 min read
8 ways to get people to discuss your new product in social media
Social Media | Case Studies | Books | Newsjacking | Best Practices
8 ways to get people to discuss your new product in social media
November 28th, 2011|2 min read
Persona based content marketing at the Nobis Hotel
Social Media | Buyer Persona | Case Studies | Marketing | Brand Journalism | Best Practices
Persona based content marketing at the Nobis Hotel
November 1st, 2011|3 min read
Fishy QR codes and deep sea transparency
Case Studies | Real-Time Marketing & PR | Marketing | Best Practices
Fishy QR codes and deep sea transparency
October 28th, 2011|1 min read
NASA and facility tours as great public relations
Public Relations | Case Studies | Media Relations | Best Practices
NASA and facility tours as great public relations
October 27th, 2011|1 min read
Marketing & PR advice to Occupy Wall Street protesters
Public Relations | Case Studies | Marketing | Crowdsource | Research and Analysis | Brand Journalism | Best Practices
Marketing & PR advice to Occupy Wall Street protesters
October 17th, 2011|2 min read
Endorsements and opening acts
Case Studies | Music | Marketing | Best Practices
Endorsements and opening acts
October 9th, 2011|2 min read
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Telling the Truth
Worst Practices | Case Studies | writing | Marketing
Telling the Truth
October 5th, 2011|1 min read
2 examples of true real-time marketing
Case Studies | Real-Time Marketing & PR | Marketing
2 examples of true real-time marketing
October 3rd, 2011|2 min read
HSBC new Business without Borders site is brand journalism done right
Thought Leadership | Buyer Persona | Case Studies | Brand Journalism | Best Practices
HSBC new Business without Borders site is brand journalism done right
September 29th, 2011|1 min read
We Are All Weird
Book Reviews | Marketing Lessons from the Grateful Dead | Case Studies | Books | Brand Journalism
We Are All Weird
September 22nd, 2011|2 min read
Memorable names
Case Studies | Personal branding | Marketing | Best Practices
Memorable names
September 19th, 2011|1 min read
Yahoo! vagues up leadership reorganization PR with cutting edge gobbledygook
Worst Practices | Press Release Content | Public Relations | Case Studies | writing | copywriting | Media Relations
Yahoo! vagues up leadership reorganization PR with cutting edge gobbledygook
September 7th, 2011|1 min read
How to get a book deal
Case Studies | Personal branding | Books | Best Practices
How to get a book deal
September 1st, 2011|2 min read
Efficiency as a marketing asset
Case Studies | Marketing | Best Practices
Efficiency as a marketing asset
August 30th, 2011|2 min read
NYC Mayor Bloomberg and Hurricane Irene
Public Relations | Case Studies | Media Relations | Best Practices
NYC Mayor Bloomberg and Hurricane Irene
August 28th, 2011|2 min read
Fun PR alert -- #Hub140 - @HubSpot Acquires Social Media Marketing Company @oneforty
Twitter | Press Release Content | Public Relations | Case Studies | Media Relations
Fun PR alert -- #Hub140 - @HubSpot Acquires Social Media Marketing Company @oneforty
August 19th, 2011|1 min read
Summer music series: How brands engage with live music fans
Rock Band Web Sites | Social Media | Marketing Lessons from the Grateful Dead | Case Studies | Music | Marketing | Facebook | Best Practices
Summer music series: How brands engage with live music fans
August 5th, 2011|2 min read
Summer music series: How music fans support nonprofits and causes
Social Media | Case Studies | Music | Marketing | Non Profits | Best Practices
Summer music series: How music fans support nonprofits and causes
August 3rd, 2011|1 min read