Search for topics or resources
Enter your search below and hit enter or click the search icon.
Case Studies (19)
The Latest from David Meerman Scott
New Rules of Marketing and PR | Case Studies | Marketing | Research and Analysis | Brand Journalism
Communications revolution means Encyclopaedia Britannica print set discontinued after nearly 250 years
March 14th, 2012|2 min read
Thought Leadership | Case Studies | Personal branding | Books
Neil deGrasse Tyson as master communicator
March 7th, 2012|2 min read
Case Studies | US Presidential Campaign Marketing & PR | Newsjacking
President Obama Newsjacking Republicans on Super Tuesday
March 6th, 2012|1 min read
Public Relations | Case Studies | Marketing
Boeing 787 Dreamliner and airline passenger choice
March 5th, 2012|2 min read
Social Media | Public Relations | Case Studies | Crowdsource | Newsjacking | Best Practices
Brilliant Newsjacking alert - The Artistifier
February 26th, 2012|1 min read
Case Studies | Personal branding | Best Practices
Great service as lead generation
February 20th, 2012|1 min read
Social Media | Buyer Persona | Case Studies | Best Practices
KLM social media Meet and Seat
February 17th, 2012|2 min read
Join 20,000 other entrepreneurs and creatives who receive David's ideas, examples, and inspiration. Delivered to your email every week.
Buyer Persona | Case Studies | Crowdsource | Best Practices
GoPro focus on buyer personas sells millions of cameras
February 14th, 2012|3 min read
Thought Leadership | New Rules of Marketing and PR | Case Studies | Marketing | Media Relations | Brand Journalism | Best Practices
Content Marketing and Brand Journalism at Boeing
February 10th, 2012|1 min read
New Rules of Marketing and PR | Case Studies | Research and Analysis
MYTH: "My buyers are not on the Web"
February 5th, 2012|1 min read
Case Studies | Newsjacking | Brand Journalism
How to lose $2400 in 24 seconds (and get it back from B&H via Newsjacking)
January 10th, 2012|2 min read
Case Studies | Marketing | US Presidential Campaign Marketing & PR | Newsjacking | Brand Journalism
President Obama Newsjacks Iowa Caucus by joining Instagram
January 4th, 2012|1 min read
Social Media | Marketing Lessons from the Grateful Dead | Public Relations | Case Studies | Marketing | US Presidential Campaign Marketing & PR | Brand Journalism
Marketing advice to Jon Huntsman and his daughters
January 4th, 2012|3 min read
Case Studies | Brand Journalism | Best Practices
Capturing the essence of a brand on video
December 22nd, 2011|1 min read
Case Studies | Marketing | Best Practices
Content Marketing even offline
December 20th, 2011|1 min read
Twitter | New Rules of Marketing and PR | Case Studies
How a tweet led to driving a dogsled in Lapland
December 18th, 2011|1 min read
Marketing Lessons from the Grateful Dead | Case Studies | copywriting | Brand Journalism | Best Practices
Content marketing Japanese unusual style
December 12th, 2011|2 min read
Case Studies | Marketing | Newsjacking | Best Practices
Newsjacking the Republican Presidential Campaign HubSpot Style
December 6th, 2011|0 min read
Worst Practices | Case Studies | Marketing
Is BMW an email spammer?
November 29th, 2011|2 min read