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Case Studies (19)
The Latest from David Meerman Scott
The right measurements are required to achieve tough goals
Worst Practices | Case Studies | Personal branding | Marketing | Best Practices
The right measurements are required to achieve tough goals
March 27th, 2012|3 min read
Content Marketing Obama style with The Road We've Traveled
Case Studies | Marketing | US Presidential Campaign Marketing & PR | Brand Journalism
Content Marketing Obama style with The Road We've Traveled
March 19th, 2012|1 min read
Communications revolution means Encyclopaedia Britannica print set discontinued after nearly 250 years
New Rules of Marketing and PR | Case Studies | Marketing | Research and Analysis | Brand Journalism
Communications revolution means Encyclopaedia Britannica print set discontinued after nearly 250 years
March 14th, 2012|2 min read
Neil deGrasse Tyson as master communicator
Thought Leadership | Case Studies | Personal branding | Books
Neil deGrasse Tyson as master communicator
March 7th, 2012|2 min read
President Obama Newsjacking Republicans on Super Tuesday
Case Studies | US Presidential Campaign Marketing & PR | Newsjacking
President Obama Newsjacking Republicans on Super Tuesday
March 6th, 2012|1 min read
Boeing 787 Dreamliner and airline passenger choice
Public Relations | Case Studies | Marketing
Boeing 787 Dreamliner and airline passenger choice
March 5th, 2012|2 min read
Brilliant Newsjacking alert - The Artistifier
Social Media | Public Relations | Case Studies | Crowdsource | Newsjacking | Best Practices
Brilliant Newsjacking alert - The Artistifier
February 26th, 2012|1 min read
My second favorite Super Bowl ad of all time
My second favorite Super Bowl ad of all time
February 26th, 2012|1 min read
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Great service as lead generation
Case Studies | Personal branding | Best Practices
Great service as lead generation
February 20th, 2012|1 min read
KLM social media Meet and Seat
Social Media | Buyer Persona | Case Studies | Best Practices
KLM social media Meet and Seat
February 17th, 2012|2 min read
GoPro focus on buyer personas sells millions of cameras
Buyer Persona | Case Studies | Crowdsource | Best Practices
GoPro focus on buyer personas sells millions of cameras
February 14th, 2012|3 min read
Content Marketing and Brand Journalism at Boeing
Thought Leadership | New Rules of Marketing and PR | Case Studies | Marketing | Media Relations | Brand Journalism | Best Practices
Content Marketing and Brand Journalism at Boeing
February 10th, 2012|1 min read
MYTH: "My buyers are not on the Web"
New Rules of Marketing and PR | Case Studies | Research and Analysis
MYTH: "My buyers are not on the Web"
February 5th, 2012|1 min read
How to lose $2400 in 24 seconds (and get it back from B&H via Newsjacking)
Case Studies | Newsjacking | Brand Journalism
How to lose $2400 in 24 seconds (and get it back from B&H via Newsjacking)
January 10th, 2012|2 min read
President Obama Newsjacks Iowa Caucus by joining Instagram
Case Studies | Marketing | US Presidential Campaign Marketing & PR | Newsjacking | Brand Journalism
President Obama Newsjacks Iowa Caucus by joining Instagram
January 4th, 2012|1 min read
Marketing advice to Jon Huntsman and his daughters
Social Media | Marketing Lessons from the Grateful Dead | Public Relations | Case Studies | Marketing | US Presidential Campaign Marketing & PR | Brand Journalism
Marketing advice to Jon Huntsman and his daughters
January 4th, 2012|3 min read
Capturing the essence of a brand on video
Case Studies | Brand Journalism | Best Practices
Capturing the essence of a brand on video
December 22nd, 2011|1 min read
Content Marketing even offline
Case Studies | Marketing | Best Practices
Content Marketing even offline
December 20th, 2011|1 min read
How a tweet led to driving a dogsled in Lapland
Twitter | New Rules of Marketing and PR | Case Studies
How a tweet led to driving a dogsled in Lapland
December 18th, 2011|1 min read
Content marketing Japanese unusual style
Marketing Lessons from the Grateful Dead | Case Studies | copywriting | Brand Journalism | Best Practices
Content marketing Japanese unusual style
December 12th, 2011|2 min read