I've been talking about the importance of online information as a tool of marketing and PR for nearly 20 years now. For the last decade I have run my own business focused on helping companies make the transition from traditional offline marketing to online marketing and PR strategies.
In 1998, people thought I was insane to argue that marketing & PR is going to the Web.
In 2002, I was that weird Grateful Dead listening oddball insisting that the revolution is coming. That's the year I got fired from my corporate VP of marketing job partly because I insisted on the Web and didn’t agree on investing in print direct mail the way others in the company did. In 2002 I started my own company to develop strategies and write and speak about what the communications revolution means to marketing & PR.
In 2005, others began to realize we're at the cusp of a revolution. These pioneers fought the bosses and the entrenched powers and started to create content on the Web as a form of marketing.
In 2009, many people saw the power as hundreds of millions gravitated to social tools like Facebook and Twitter.
Now, in 2012, while over a billion people are engaged via social media and tens of thousands of organizations have a dedicated online content effort for marketing purposes. However, there are still many holdouts resisting the revolution.
Encyclopaedia Britannica print set discontinued after nearly 250 years
In a New York Times blog post, Jorge Cauz president of Encyclopaedia Britannica Inc. was quoted as saying: "It's a rite of passage in this new era. Some people will feel sad about it and nostalgic about it. But we have a better tool now. The Web site is continuously updated, it’s much more expansive and it has multimedia."
So here are a few questions for you:
How much effort are you putting into producing brochures and other print materials?