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Case Studies (18)
The Latest from David Meerman Scott
Thought Leadership | Buyer Persona | Public Relations | Case Studies | Personal branding | Marketing | US Presidential Campaign Marketing & PR | Research and Analysis | Best Practices
Obama says his biggest mistake as president has been communication
July 13th, 2012|1 min read
Worst Practices | Case Studies | Research and Analysis
The pay phone business and looking to your future
July 12th, 2012|1 min read
Social Media | Worst Practices | Case Studies | Facebook | Brand Journalism
Penn State University Football: Social media and crisis management lessons learned
June 23rd, 2012|5 min read
Rock Band Web Sites | Public Speaking | Case Studies | Personal branding | Music | Marketing | Best Practices
Who do you compare yourself to?
June 20th, 2012|2 min read
Case Studies | writing | Marketing | Crowdsource | Books
Why Make Art? And how to fund it
June 18th, 2012|1 min read
Thought Leadership | Case Studies | Personal branding
Getting fired: Ten years later and much happier
June 6th, 2012|2 min read
Worst Practices | Case Studies | Music | copywriting | Marketing
#FAIL: When copywriters don't know the product
June 4th, 2012|1 min read
Social Media | Worst Practices | Case Studies | Advertising
Stop confusing social media marketing with advertising on social sites
May 31st, 2012|1 min read
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Worst Practices | Case Studies | Marketing | US Presidential Campaign Marketing & PR | Advertising | Brand Journalism
Avoid controversial topics like politics and religion in your marketing
May 29th, 2012|1 min read
Buyer Persona | Case Studies | YouTube | Brand Journalism | Best Practices
The art of turning heads with video
May 21st, 2012|1 min read
Social Media | Thought Leadership | New Rules of Marketing and PR | Case Studies | Brand Journalism | Best Practices
Content marketing in highly regulated industries
May 8th, 2012|4 min read
Twitter | Worst Practices | Case Studies | Advertising
Acura uses Twitter to hashtag spam hundreds
May 6th, 2012|1 min read
Case Studies | Real-Time Marketing & PR | Newsjacking | Best Practices
Google News now offers real time breaking coverage pages
May 5th, 2012|1 min read
Rock Band Web Sites | Social Media | Thought Leadership | Case Studies | Personal branding | Crowdsource | Brand Journalism | Best Practices
We are the media: Amanda Palmer and the future of your business
May 2nd, 2012|3 min read
Thought Leadership | Case Studies | Personal branding | Brand Journalism | Best Practices
Lindsey shows how to market to millennials and how to get a first job
April 24th, 2012|1 min read
Social Media | New Rules of Marketing and PR | Case Studies | Marketing | Brand Journalism | Best Practices | Corporate blogging
open cycle launches today and is a company to watch
April 19th, 2012|3 min read
Public Relations | Case Studies | Real-Time Marketing & PR | Newsjacking | Best Practices
GolinHarris shows how an agency does real-time communications right
April 12th, 2012|3 min read
ebooks | Case Studies | Books | Brand Journalism
Harry Potter ebooks and generating attention for your business
March 28th, 2012|1 min read
Worst Practices | Case Studies | Personal branding | Marketing | Best Practices
The right measurements are required to achieve tough goals
March 27th, 2012|3 min read
Case Studies | Marketing | US Presidential Campaign Marketing & PR | Brand Journalism
Content Marketing Obama style with The Road We've Traveled
March 19th, 2012|1 min read