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Case Studies (18)
The Latest from David Meerman Scott
Porter Airlines email marketing trains customers to wait for a sale fare
Worst Practices | Case Studies | Advertising
Porter Airlines email marketing trains customers to wait for a sale fare
August 9th, 2012|1 min read
Confessions of a Media Manipulator
Book Reviews | Public Relations | Case Studies | Real-Time Marketing & PR | Media Relations | Newsjacking
Confessions of a Media Manipulator
August 7th, 2012|2 min read
Awesome near real-time AT&T television commercial breaks through Olympics ad clutter
Case Studies | Real-Time Marketing & PR | Advertising | Best Practices
Awesome near real-time AT&T television commercial breaks through Olympics ad clutter
August 3rd, 2012|2 min read
Your employees as a terrific marketing asset
Case Studies | Marketing | Best Practices
Your employees as a terrific marketing asset
July 24th, 2012|1 min read
Obama says his biggest mistake as president has been communication
Thought Leadership | Buyer Persona | Public Relations | Case Studies | Personal branding | Marketing | US Presidential Campaign Marketing & PR | Research and Analysis | Best Practices
Obama says his biggest mistake as president has been communication
July 13th, 2012|1 min read
The pay phone business and looking to your future
Worst Practices | Case Studies | Research and Analysis
The pay phone business and looking to your future
July 12th, 2012|1 min read
Penn State University Football: Social media and crisis management lessons learned
Social Media | Worst Practices | Case Studies | Facebook | Brand Journalism
Penn State University Football: Social media and crisis management lessons learned
June 23rd, 2012|5 min read
Who do you compare yourself to?
Rock Band Web Sites | Public Speaking | Case Studies | Personal branding | Music | Marketing | Best Practices
Who do you compare yourself to?
June 20th, 2012|2 min read
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Why Make Art? And how to fund it
Case Studies | writing | Marketing | Crowdsource | Books
Why Make Art? And how to fund it
June 18th, 2012|1 min read
Getting fired: Ten years later and much happier
Thought Leadership | Case Studies | Personal branding
Getting fired: Ten years later and much happier
June 6th, 2012|2 min read
#FAIL: When copywriters don't know the product
Worst Practices | Case Studies | Music | copywriting | Marketing
#FAIL: When copywriters don't know the product
June 4th, 2012|1 min read
Stop confusing social media marketing with advertising on social sites
Social Media | Worst Practices | Case Studies | Advertising
Stop confusing social media marketing with advertising on social sites
May 31st, 2012|1 min read
Avoid controversial topics like politics and religion in your marketing
Worst Practices | Case Studies | Marketing | US Presidential Campaign Marketing & PR | Advertising | Brand Journalism
Avoid controversial topics like politics and religion in your marketing
May 29th, 2012|1 min read
The art of turning heads with video
Buyer Persona | Case Studies | YouTube | Brand Journalism | Best Practices
The art of turning heads with video
May 21st, 2012|1 min read
Content marketing in highly regulated industries
Social Media | Thought Leadership | New Rules of Marketing and PR | Case Studies | Brand Journalism | Best Practices
Content marketing in highly regulated industries
May 8th, 2012|4 min read
Acura uses Twitter to hashtag spam hundreds
Twitter | Worst Practices | Case Studies | Advertising
Acura uses Twitter to hashtag spam hundreds
May 6th, 2012|1 min read
Google News now offers real time breaking coverage pages
Case Studies | Real-Time Marketing & PR | Newsjacking | Best Practices
Google News now offers real time breaking coverage pages
May 5th, 2012|1 min read
We are the media: Amanda Palmer and the future of your business
Rock Band Web Sites | Social Media | Thought Leadership | Case Studies | Personal branding | Crowdsource | Brand Journalism | Best Practices
We are the media: Amanda Palmer and the future of your business
May 2nd, 2012|3 min read
Lindsey shows how to market to millennials and how to get a first job
Thought Leadership | Case Studies | Personal branding | Brand Journalism | Best Practices
Lindsey shows how to market to millennials and how to get a first job
April 24th, 2012|1 min read
open cycle launches today and is a company to watch
Social Media | New Rules of Marketing and PR | Case Studies | Marketing | Brand Journalism | Best Practices | Corporate blogging
open cycle launches today and is a company to watch
April 19th, 2012|3 min read