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Case Studies (17)
The Latest from David Meerman Scott
Social networking drives Adagio Teas success
Social Media | Case Studies | Crowdsource | Best Practices
Social networking drives Adagio Teas success
November 26th, 2012|3 min read
Seattle Police blogs Marijwhatnow guide to legal marijuana use in Seattle
Thought Leadership | Public Relations | Case Studies | Media Relations | Brand Journalism | Corporate blogging
Seattle Police blogs Marijwhatnow guide to legal marijuana use in Seattle
November 15th, 2012|2 min read
In a world of commercialism Free Sofia Tour goes social
Social Media | Case Studies | Crowdsource | Best Practices
In a world of commercialism Free Sofia Tour goes social
November 9th, 2012|1 min read
Metro Bank is building marketing success through great customer service
Case Studies | Marketing | Best Practices
Metro Bank is building marketing success through great customer service
November 5th, 2012|1 min read
When newsjacking is in poor form and can damage your brand
Worst Practices | Case Studies | Newsjacking
When newsjacking is in poor form and can damage your brand
October 30th, 2012|2 min read
Metrics to Show How a Content Marketing Editorial Calendar Drives New Business
Thought Leadership | New Rules of Marketing and PR | Buyer Persona | Case Studies | Brand Journalism | Best Practices | Business to Business | Corporate blogging
Metrics to Show How a Content Marketing Editorial Calendar Drives New Business
October 26th, 2012|4 min read
How to Target Buyer Personas with the Right Content Created Especially for Them
ebooks | Case Studies | Brand Journalism | Best Practices | Business to Business
How to Target Buyer Personas with the Right Content Created Especially for Them
October 25th, 2012|4 min read
Professional Services Firm Grows 50% through Switch from Outbound to Inbound Marketing
New Rules of Marketing and PR | Buyer Persona | Case Studies | Brand Journalism | Best Practices | Business to Business | Corporate blogging
Professional Services Firm Grows 50% through Switch from Outbound to Inbound Marketing
October 24th, 2012|3 min read
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Facebookjacking: When a company does not respond others win
New Rules of Marketing and PR | Case Studies | Facebook | Newsjacking | Best Practices
Facebookjacking: When a company does not respond others win
October 19th, 2012|2 min read
Witnessing a real-time record-breaking social media spectacle
Social Media | Case Studies | Crowdsource
Witnessing a real-time record-breaking social media spectacle
October 14th, 2012|2 min read
NBC Digital scraps Madison Ave demographics in favor of personas
New Rules of Marketing and PR | Buyer Persona | Case Studies | Marketing | Advertising | Best Practices
NBC Digital scraps Madison Ave demographics in favor of personas
October 10th, 2012|2 min read
Kolkata Traffic Police uses Facebook for real-time citizen communications
Social Media | Public Relations | Case Studies | Real-Time Marketing & PR | Crowdsource | Best Practices
Kolkata Traffic Police uses Facebook for real-time citizen communications
October 8th, 2012|1 min read
Foursquare and Twitter done right
Twitter | Case Studies | Real-Time Marketing & PR | Marketing | Best Practices
Foursquare and Twitter done right
October 4th, 2012|1 min read
Biggest, Fastest, Tallest: Marketing with superlatives
Biggest, Fastest, Tallest: Marketing with superlatives
October 2nd, 2012|1 min read
Real-time Uber app is pure awesomeness
Case Studies | Real-Time Marketing & PR
Real-time Uber app is pure awesomeness
September 19th, 2012|2 min read
Entrenched music business hates free content (again) & blasts Amanda Palmer
Rock Band Web Sites | New Rules of Marketing and PR | Case Studies | Crowdsource | Brand Journalism
Entrenched music business hates free content (again) & blasts Amanda Palmer
September 13th, 2012|2 min read
How to create awesome web content and achieve top search engine rankings
Thought Leadership | New Rules of Marketing and PR | Case Studies | Marketing | Brand Journalism | Best Practices
How to create awesome web content and achieve top search engine rankings
September 4th, 2012|2 min read
Newsjacking a naked Prince Harry
Public Relations | Case Studies | Real-Time Marketing & PR | Newsjacking | Best Practices
Newsjacking a naked Prince Harry
August 27th, 2012|2 min read
Porter Airlines email marketing trains customers to wait for a sale fare
Worst Practices | Case Studies | Advertising
Porter Airlines email marketing trains customers to wait for a sale fare
August 9th, 2012|1 min read
Confessions of a Media Manipulator
Book Reviews | Public Relations | Case Studies | Real-Time Marketing & PR | Media Relations | Newsjacking
Confessions of a Media Manipulator
August 7th, 2012|2 min read