I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Editor's Note: The original version of this post has been edited to highlight the power of fandom. I received a new American Express Business Platinum Card and was delighted to find that it is made out of metal. It’s really substantial, sleek, and stylish. All of a sudden my...
Oxford Dictionaries announced the shortlist and winner of the Word of the Year for 2017 and I’m stunned that newsjacking, a marketing strategy I popularized, is on the list. Youthquake was selected as this year’s Word of the Year and the shortlist includes Antifa , Broflake,...
I was in Cairo this week for a speaking engagement at The Marketers League and my friend Omar Islam Shalaby invited me to meet him for dinner at U Bistro & Bar. Omar said: “It’s a secret bar in the hippest part of Cairo. You’ll love it.” I was especially intrigued when I...
Indago Digital, an Australia digital marketing agency, recently reviewed the various ways to build inbound links and put them into a clever Periodic Table of Link Building. The company says: “Our goal with the Periodic Table of Link Building is to help publishers focus on th...
This morning I needed to go from my hotel at Sydney Olympic Park to the Sydney International Airport for a flight to Boston via LAX. I had been in Sydney to speak at Tony Robbins Business Mastery and since I am carrying an oddly shaped road case containing a pop-up display t...
“No child should be denied their education due to the length of their hair,” says Chris Healy, co-founder of The Longhairs. As back to school season kicked in, Chris learned of several boys who were told to cut their hair based on school dress codes. This was just the sort o...
I was in Las Vegas last week speaking on New Marketing Mastery at Tony Robbins Business Mastery and as always when I’m in town I take in the Fountains of Bellagio multiple times. The free show happens many times per day and is one of the top attractions in the city, driving ...
In the past year or so, live-streaming and short-form video applications for smartphones have become exciting new ways to share interesting aspects of life and business and gain new followers and customers as a result. The most popular applications include Instagram video, T...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
