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Case Studies (17)
The Latest from David Meerman Scott
Social Media | Case Studies | Crowdsource | Best Practices
In a world of commercialism Free Sofia Tour goes social
November 9th, 2012|1 min read
Case Studies | Marketing | Best Practices
Metro Bank is building marketing success through great customer service
November 5th, 2012|1 min read
Worst Practices | Case Studies | Newsjacking
When newsjacking is in poor form and can damage your brand
October 30th, 2012|2 min read
Thought Leadership | New Rules of Marketing and PR | Buyer Persona | Case Studies | Brand Journalism | Best Practices | Business to Business | Corporate blogging
Metrics to Show How a Content Marketing Editorial Calendar Drives New Business
October 26th, 2012|4 min read
ebooks | Case Studies | Brand Journalism | Best Practices | Business to Business
How to Target Buyer Personas with the Right Content Created Especially for Them
October 25th, 2012|4 min read
New Rules of Marketing and PR | Buyer Persona | Case Studies | Brand Journalism | Best Practices | Business to Business | Corporate blogging
Professional Services Firm Grows 50% through Switch from Outbound to Inbound Marketing
October 24th, 2012|3 min read
New Rules of Marketing and PR | Case Studies | Facebook | Newsjacking | Best Practices
Facebookjacking: When a company does not respond others win
October 19th, 2012|2 min read
Social Media | Case Studies | Crowdsource
Witnessing a real-time record-breaking social media spectacle
October 14th, 2012|2 min read
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New Rules of Marketing and PR | Buyer Persona | Case Studies | Marketing | Advertising | Best Practices
NBC Digital scraps Madison Ave demographics in favor of personas
October 10th, 2012|2 min read
Social Media | Public Relations | Case Studies | Real-Time Marketing & PR | Crowdsource | Best Practices
Kolkata Traffic Police uses Facebook for real-time citizen communications
October 8th, 2012|1 min read
Twitter | Case Studies | Real-Time Marketing & PR | Marketing | Best Practices
Foursquare and Twitter done right
October 4th, 2012|1 min read
Case Studies | Real-Time Marketing & PR
Real-time Uber app is pure awesomeness
September 19th, 2012|2 min read
Rock Band Web Sites | New Rules of Marketing and PR | Case Studies | Crowdsource | Brand Journalism
Entrenched music business hates free content (again) & blasts Amanda Palmer
September 13th, 2012|2 min read
Thought Leadership | New Rules of Marketing and PR | Case Studies | Marketing | Brand Journalism | Best Practices
How to create awesome web content and achieve top search engine rankings
September 4th, 2012|2 min read
Public Relations | Case Studies | Real-Time Marketing & PR | Newsjacking | Best Practices
Newsjacking a naked Prince Harry
August 27th, 2012|2 min read
Worst Practices | Case Studies | Advertising
Porter Airlines email marketing trains customers to wait for a sale fare
August 9th, 2012|1 min read
Book Reviews | Public Relations | Case Studies | Real-Time Marketing & PR | Media Relations | Newsjacking
Confessions of a Media Manipulator
August 7th, 2012|2 min read
Case Studies | Real-Time Marketing & PR | Advertising | Best Practices
Awesome near real-time AT&T television commercial breaks through Olympics ad clutter
August 3rd, 2012|2 min read
Case Studies | Marketing | Best Practices
Your employees as a terrific marketing asset
July 24th, 2012|1 min read