--- title: Foursquare and Twitter done right image: https://www.davidmeermanscott.com/hs-fs/file-1601709568-jpg/blog-files/6a00d83451f23a69e2017d3c7fb482970c-320wi.jpg --- [Skip to main content](https://www.davidmeermanscott.com/blog/2012/10/foursquare-and-twitter-done-right.html#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # Foursquare and Twitter done right October 4th, 2012 1 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![](https://www.davidmeermanscott.com/hs-fs/file-1601709568-jpg/blog-files/6a00d83451f23a69e2017d3c7fb482970c-320wi.jpg?width=320&height=365&name=6a00d83451f23a69e2017d3c7fb482970c-320wi.jpg) Frequently when I travel, I check in to hotels and restaurants on Foursquare and send photos of places I find interesting via Instagram and Facebook. I've done this in several hundred places. [![Oberoi](https://www.davidmeermanscott.com/hs-fs/file-1601709568-jpg/blog-files/6a00d83451f23a69e2017d3c7fb482970c-320wi.jpg "Oberoi")](http://freshspot.typepad.com/.a/6a00d83451f23a69e2017d3c7fb482970c-pi)Normally nothing happens on the other side. There is no engagement from the hotel or restaurant on Twitter. There is nothing happening on Foursquare. They don't care about instant engagement. **Foursquare done right** When I arrived at The [Oberoi Grand](http://www.oberoihotels.com/oberoi_kolkata/index.asp) in Kalkata (Calcutta), India and checked in via Foursquare, I unlocked a special. Nice. Great real-time connection. The special said: *"Extended stay offer: Enjoy a complimentary third night with every two consecutive bights booked at any of our hotels in Agra, Jaipur or Udaipur"*. It pointed to [this link](http://www.oberoihotels.com/extend_stay_offer/) which offered exactly what was promised. (Many such offers point to a generic home page). **Twitter done right** Later I tweeted a photo of the hotel bar and sure enough [Oberoi Hotels](https://twitter.com/OberoiGroup) retweeted me. **Stand out in social media through real-time engagement** Very few hotels and restaurants engage this way. So I found this experience unique and delightful. In a commodity business like hotels (after all there are many options of places to stay), social media can be a great way to stand out. Then people talk about you like I'm doing here. [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ Twitter ](https://www.davidmeermanscott.com/blog/topic/twitter) [ Case Studies ](https://www.davidmeermanscott.com/blog/topic/case-studies) [ Real-Time Marketing & PR ](https://www.davidmeermanscott.com/blog/topic/real-time-marketing-pr) [ Marketing ](https://www.davidmeermanscott.com/blog/topic/marketing) [ Best Practices ](https://www.davidmeermanscott.com/blog/topic/best-practices) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Stefano%20Paciotti.jpg?width=1500&height=1084&name=Stefano%20Paciotti.jpg) ### The Ham Whisperer of Rome: How Stefano’s Honest Videos Won the World’s Heart June 24th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/the-ham-whisperer-of-rome-how-stefanos-honest-videos-won-the-worlds-heart) 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