--- title: My interview with Bob Woodward about President Trump’s Tweets description: I frequently wrote about Trump’s use of Twitter during the 2016 Presidential campaign. I’m convinced that Trump’s use of Twitter was the key to his getting elected. But what about Trump’s use of Twitter during his presidency? For insight into Twitter and the Presidency I had to ask Bob Woodward. image: https://www.davidmeermanscott.com/hubfs/DMS%20Tony%20and%20Bob%20Woodward.jpg --- [Skip to main content](https://www.davidmeermanscott.com/blog/my-interview-with-bob-woodward-about-president-trumps-tweets#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # My interview with Bob Woodward about President Trump’s Tweets December 12th, 2018 3 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![DMS Tony and Bob Woodward](https://www.davidmeermanscott.com/hs-fs/hubfs/DMS%20Tony%20and%20Bob%20Woodward.jpg?width=4322&height=3206&name=DMS%20Tony%20and%20Bob%20Woodward.jpg) Last night I had an opportunity to speak with Bob Woodward about President Trump’s use of Twitter. Both Woodward and I work with the amazing [Tony D’Amelio](https://www.damelionetwork.com) to manage our speaking engagements, so with Woodward in Boston for book tour event at The Wilbur Theater, I seized the opportunity to speak with the icon of journalism. Bob Woodward joined *The Washington Post* as a reporter in 1971, and is still there today, now as an associate editor. With Carl Bernstein, Woodward did much of the original news reporting on the Watergate scandal, prompting the government investigations that ultimately led to the resignation of President Richard Nixon. Woodward and Bernstein wrote a book on the story *All the President’s Men*, called “the greatest reporting story of all time” and which was turned into a film with Robert Redford playing Woodward and Dustin Hoffman playing Bernstein. Woodward has covered nine presidents for the *Washington Post* and in his 18 books. His newest book [*Fear: Trump in the White House*](https://www.amazon.com/exec/obidos/ASIN/1501175513/freshspotpubl-20), is the most intimate portrait of a sitting president ever published during the president’s first years in office. It is the number two bestselling book of 2018 just behind Michelle Obama’s memoir. Regular readers of my work know that I frequently wrote about Trump’s use of Twitter during the 2016 Presidential campaign in posts like this one: [Trump: the Real Time Marketing Master that the Pundits Dismissed](https://www.davidmeermanscott.com/blog/trump-the-real-time-marketing-master-that-the-pundits-dismissed). I’m convinced that Trump’s use of his [@realDonaldTrump](https://twitter.com/realDonaldTrump) Twitter and his use of [newsjacking](https://www.newsjacking.com) with his Tweets was the key to his getting elected President.   ## But what about Trump’s use of Twitter during his presidency? ![Fear by Woodward](https://www.davidmeermanscott.com/hs-fs/hubfs/Fear%20by%20Woodward.jpg?width=265&name=Fear%20by%20Woodward.jpg)For insight into Twitter and the Presidency I had to ask Bob Woodward. “Donald Trump’s tweets get amplified because the press covers it,” Woodward explained. “He's Houdini. It's a mystery. What he's going to tweet about?” What I found particularly interesting is that Woodward’s reporting uncovered that even the people who work for Trump don’t know what he’s going to tweet next. “People who work in the White House go to work and need to find out, what has he tweeted?,” Woodward says. “They don't know. No one knows! Houdini appears and it's a magic tweet about something unexpected.”  It turns out that Trump pays attention to the metrics of his tweets and alters what he tweets about as a result. “I have in the book that he asked people to examine his tweets and when there are more than 200,000 likes, he wants to know what it was,” Woodward says. “And it turned out the more inflammatory, the more abrasive the tweet was, the more likes there were. So it feeds on itself. Everyone's just taking the bait.” There’s no question that Trump is proud of his Twitter skills. Woodward shared this with me: “When Twitter went to 280 characters, he told one of his aides: ‘Oh, 280 characters, what a shame because I was the Ernest Hemingway of 140 characters’.” While Trump had been popular on Twitter for several years before he started his campaign in 2015, his popularity on the social network took off after he started his run for the White House. But when he was actually in office, it grew to massive proportions, with 56.2 million followers today and tons of engagement in every one of his tweets. Woodward says that’s because of the awesome power of the Presidency combined with Trump’s need to be the center of attention. It is an explosive combination. We conducted the interview just a few days after the Bush 41 funeral and just a few hours after an Oval Office meeting with Nancy Pelosi and Chuck Schumer to discuss funding of the border wall and a possible government shutdown over funding. “You saw the power with the presidency in the George Herbert Walker Bush funeral and all of the coverage on that,” Woodward says. “A lot of people liked him, and he had some strengths, but the funeral was primarily President worship. We love our Presidents. They are royalty and they have power. They can start wars, they can end wars, they can lift the economy, they can destroy the economy, and people understand that. So the spotlight is always on Trump and of course he likes that. Today you saw he had Pelosi and Schumer in the White House and it's all a show! It's a show! They said: ‘let's do this in private’, but Trump was: ‘No, no. I'm going to do it before the cameras’.” [![New Call-to-action](https://no-cache.hubspot.com/cta/default/413105/e5b62938-97f3-40a1-9bc9-f10843b48ec1.png)](https://cta-redirect.hubspot.com/cta/redirect/413105/e5b62938-97f3-40a1-9bc9-f10843b48ec1)  [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ Twitter ](https://www.davidmeermanscott.com/blog/topic/twitter) [ Case Studies ](https://www.davidmeermanscott.com/blog/topic/case-studies) [ US Presidential Campaign Marketing & PR ](https://www.davidmeermanscott.com/blog/topic/us-presidential-campaign-marketing-pr) [ Research and Analysis ](https://www.davidmeermanscott.com/blog/topic/research-and-analysis) [ Newsjacking ](https://www.davidmeermanscott.com/blog/topic/newsjacking) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Stefano%20Paciotti.jpg?width=1500&height=1084&name=Stefano%20Paciotti.jpg) ### The Ham Whisperer of Rome: How Stefano’s Honest Videos Won the World’s Heart June 24th, 2025|3 min read ](https://www.davidmeermanscott.com/blog/the-ham-whisperer-of-rome-how-stefanos-honest-videos-won-the-worlds-heart) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Facebook%20Live%20no%20more.jpg?width=1352&height=893&name=Facebook%20Live%20no%20more.jpg) ### Meta Focused On Profit Over Users: Now Deletes Facebook Live Videos After 30 Days April 28th, 2025|3 min read ](https://www.davidmeermanscott.com/blog/meta-focused-on-profit-over-users-now-deletes-facebook-live-videos-after-30-days) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Trump%20Mug%20shot.jpg?width=1832&height=1226&name=Trump%20Mug%20shot.jpg) ### Trump Rejoins Twitter After 2 Years, Sharing His Mug Shot August 25th, 2023|3 min read ](https://www.davidmeermanscott.com/blog/trump-rejoins-twitter-after-2-years-sharing-his-mug-shot) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Threads.jpg?width=2350&height=1574&name=Threads.jpg) ### Meta's Threads Social Text App Unlikely to Topple Twitter's Dominance July 14th, 2023|3 min read ](https://www.davidmeermanscott.com/blog/metas-threads-social-text-app-unlikely-to-topple-twitters-dominance) [![Huge number of cases of Budweiser](https://www.davidmeermanscott.com/hs-fs/hubfs/Budweiser.jpeg?width=680&height=450&name=Budweiser.jpeg) ### World Cup Sponsor Budweiser Gives Beer To Winning Country When Qatar Bans Alcohol December 8th, 2022|3 min read ](https://www.davidmeermanscott.com/blog/world-cup-sponsor-budweiser-gives-beer-to-winning-country-when-qatar-bans-alcohol) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/free%20speech.jpg?width=2210&height=1404&name=free%20speech.jpg) ### Free Speech November 29th, 2022|3 min read ](https://www.davidmeermanscott.com/blog/free-speech) [![Twitter and Mastodon logos](https://www.davidmeermanscott.com/hs-fs/hubfs/Mastodon%20will%20not%20replace%20Twitter.jpg?width=1002&height=520&name=Mastodon%20will%20not%20replace%20Twitter.jpg) ### No Way Mastodon Will Kill Twitter November 10th, 2022|3 min read ](https://www.davidmeermanscott.com/blog/no-way-mastodon-will-kill-twitter) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Twitter%20Blue.jpg?width=2160&height=1301&name=Twitter%20Blue.jpg) ### Twitter Blue Subscription Service June 29th, 2022|3 min read ](https://www.davidmeermanscott.com/blog/twitter-blue-subscription-service-now-available-in-usa) [![Photo of newspapers on display at a newsstand with the Twitter logo overlayed on top.](https://www.davidmeermanscott.com/hs-fs/hubfs/Twitter%20newsstand%20alt.jpg?width=1126&height=682&name=Twitter%20newsstand%20alt.jpg) ### Using Twitter For Media Relations June 8th, 2022|3 min read ](https://www.davidmeermanscott.com/blog/using-twitter-for-media-relations) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/free%20speech%20shutterstock_243256441.jpg?width=1000&height=666&name=free%20speech%20shutterstock_243256441.jpg) ### Attn Elon Musk: The Right to Free Speech Does Not Mean a Right of AI Algorithm Amplification April 25th, 2022|3 min read ](https://www.davidmeermanscott.com/blog/the-right-to-free-speech-does-not-mean-a-right-of-ai-algorithm-amplification) [![DMScott Grain Instagram](https://www.davidmeermanscott.com/hubfs/DMScott%20Grain%20Instagram.jpg) ### Mixing Business with your Personal Life on Social Networks December 3rd, 2018|3 min read ](https://www.davidmeermanscott.com/blog/mixing-business-with-your-personal-life-on-social-networks) [![DMScott webinar](https://www.davidmeermanscott.com/hubfs/DMScott%20webinar.jpg) ### 12 Ways to Make Your Webinar Presentations WAY More Effective November 5th, 2018|3 min read ](https://www.davidmeermanscott.com/blog/12-ways-to-make-your-webinar-presentations-way-more-effective) [![AA Team.jpg](https://www.davidmeermanscott.com/hubfs/AA%20Team.jpg) ### American Airlines Integrates Social Media From Reservation Agents Up To The CEO August 2nd, 2017|3 min read ](https://www.davidmeermanscott.com/blog/american-airlines-integrates-social-media-from-reservation-agents-up-to-the-ceo) [![congressional testiony.jpg](https://www.davidmeermanscott.com/hubfs/congressional%20testiony.jpg) ### President Trump Should Not Have Live Tweeted During FBI Director Comey’s Testimony March 21st, 2017|3 min read ](https://www.davidmeermanscott.com/blog/president-trump-should-not-have-live-tweeted-during-fbi-director-comeys-testimony) [![VP_debate.jpg](https://www.davidmeermanscott.com/hubfs/VP_debate.jpg) ### After the VP Debate, He Who Loses Becomes the Marketing Winner October 6th, 2016|3 min read ](https://www.davidmeermanscott.com/blog/after-the-vp-debate-he-who-loses-becomes-the-marketing-winner) [![Tahsa.png](https://www.davidmeermanscott.com/hubfs/Tahsa.png) ### Tasha Returns! (How To Make A Big Announcement Even Bigger) July 13th, 2016|3 min read ](https://www.davidmeermanscott.com/blog/tasha-returns-how-to-make-a-big-announcement-even-bigger) [![](https://www.davidmeermanscott.com/hubfs/Twin_Pine_Diner.jpg) ### Top 8 Marketing Ideas for Hospitality Businesses April 13th, 2016|3 min read ](https://www.davidmeermanscott.com/blog/top-8-marketing-ideas-for-hospitality-businesses) [![](https://www.davidmeermanscott.com/hubfs/usair-1.jpg) ### My Favorite Epic Tweets from the First Decade of Twitter March 24th, 2016|3 min read ](https://www.davidmeermanscott.com/blog/my-favorite-epic-tweets-from-the-first-decade-of-twitter) [![](https://www.davidmeermanscott.com/hubfs/Trump_Super_Tuesday.jpg) ### Trump: the Real Time Marketing Master that the Pundits Dismissed March 2nd, 2016|3 min read ](https://www.davidmeermanscott.com/blog/trump-the-real-time-marketing-master-that-the-pundits-dismissed) [![](https://www.davidmeermanscott.com/hubfs/Trump_2Feb16_2.jpg) ### NH Primary: Sales & Marketing Lessons from Attending Multiple Campaign Events February 9th, 2016|3 min read ](https://www.davidmeermanscott.com/blog/nh-primary-sales-marketing-lessons-from-attending-multiple-campaign-events) [![](https://www.davidmeermanscott.com/hubfs/characters_10000.jpg) ### Dear Twitter: Please Don’t Do It January 6th, 2016|3 min read ](https://www.davidmeermanscott.com/blog/dear-twitter-please-dont-do-it) [![](https://www.davidmeermanscott.com/hubfs/ad_spend.jpg) ### This Year’s Score: Bush’s Advertising 3, Trump’s Real-Time 39 December 28th, 2015|3 min read ](https://www.davidmeermanscott.com/blog/this-years-score-bushs-advertising-3-trumps-real-time-39) [![](https://www.davidmeermanscott.com/hubfs/Twitter_Moments.jpg) ### Twitter’s New “Moments” Feature Could Aid Newsjacking October 6th, 2015|3 min read ](https://www.davidmeermanscott.com/blog/twitter-s-new-moments-feature-could-aid-newsjacking) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "David Meerman Scott", "url" : "https://www.davidmeermanscott.com/blog/author/david-meerman-scott" }, "dateModified" : "2026-01-13T17:28:11.916Z", "datePublished" : "2018-12-12T21:51:07.000Z", "headline" : "My interview with Bob Woodward about President Trump’s Tweets", "image" : [ "https://www.davidmeermanscott.com/hubfs/DMS%20Tony%20and%20Bob%20Woodward.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.davidmeermanscott.com/blog/my-interview-with-bob-woodward-about-president-trumps-tweets", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.davidmeermanscott.com/hubfs/_Assets/Logo/david-meerman-scott.png" }, "name" : "David Meerman Scott" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.davidmeermanscott.com/#person", "@type" : "Person", "description" : "Marketing and sales visionary, international bestselling author of 12 books, keynote speaker in 47 countries, and advisor to emerging companies.", "email" : "mailto:David@DavidMeermanScott.com", "image" : "https://www.davidmeermanscott.com/hubfs/DMS-Homepage-Featured.jpg", "jobTitle" : [ "Keynote Speaker", "Author", "Business Growth Strategist", "Marketing Advisor" ], "knowsAbout" : [ "Content Marketing", "Fandom Marketing", "Newsjacking", "Real-Time Marketing", "Public Relations", "Sales Strategy", "Business Growth" ], "name" : "David Meerman Scott", "sameAs" : [ "https://en.wikipedia.org/wiki/David_Meerman_Scott", "https://www.linkedin.com/in/davidmeermanscott", "https://x.com/dmscott", "https://www.instagram.com/dmscott/" ], "url" : "https://www.davidmeermanscott.com" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.davidmeermanscott.com/#website", "@type" : "WebSite", "author" : { "@id" : "https://www.davidmeermanscott.com/#person" }, "name" : "David Meerman Scott", "potentialAction" : { "@type" : "SearchAction", "query-input" : "required name=search_term_string", "target" : { "@type" : "EntryPoint", "urlTemplate" : "https://www.davidmeermanscott.com/search?q={search_term_string}" } }, "url" : "https://www.davidmeermanscott.com" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "David Meerman Scott", "url" : "https://www.davidmeermanscott.com/blog/author/david-meerman-scott" }, "dateCreated" : "2018-12-12T21:36:22", "datePublished" : "2018-12-12T16:51:07-0500", "description" : "I frequently wrote about Trump’s use of Twitter during the 2016 Presidential campaign. I’m convinced that Trump’s use of Twitter was the key to his getting elected. But what about Trump’s use of Twitter during his presidency? For insight into Twitter and the Presidency I had to ask Bob Woodward.", "headline" : "My interview with Bob Woodward about President Trump’s Tweets", "image" : [ "https://cdn2.hubspot.net/hubfs/413105/DMS%20Tony%20and%20Bob%20Woodward.jpg" ], "inLanguage" : "en-us", "keywords" : [ "Twitter", "Case Studies", "US Presidential Campaign Marketing & PR", "Research and Analysis", "Newsjacking" ], "learningResourceType" : "article", "name" : "My interview with Bob Woodward about President Trump’s Tweets", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://413105.fs1.hubspotusercontent-na1.net/hubfs/413105/_Assets/Logo/david-meerman-scott.png" }, "name" : "Freshspot Marketing LLC" }, "timeRequired" : "3 minutes", "url" : "https://www.davidmeermanscott.com/blog/my-interview-with-bob-woodward-about-president-trumps-tweets" } ```