--- title: Lindsey shows how to market to millennials and how to get a first job image: https://www.davidmeermanscott.com/hs-fs/file-1605363350-jpg/blog-files/6a00d83451f23a69e2016764f20642970b-500wi.jpg --- [Skip to main content](https://www.davidmeermanscott.com/blog/2012/04/lindsey-shows-how-to-get-a-first-marketing-job.html#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # Lindsey shows how to market to millennials and how to get a first job April 24th, 2012 1 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![](https://www.davidmeermanscott.com/hs-fs/file-1605363350-jpg/blog-files/6a00d83451f23a69e2016764f20642970b-500wi.jpg?width=500&height=224&name=6a00d83451f23a69e2016764f20642970b-500wi.jpg) UPDATE: Lindsey was hired full time at [HubSpot](https://www.hubspot.com) on the Content Creation & Blogging team. She started work in mid-September, 2012. Congratulations Lindsey! ++++++++++++++ Last month I wrote a post called [Tough love for marketing and PR job seekers](https://www.webinknow.com/2012/03/tough-love-for-marketing-and-pr-job-seekers.html). In it I challenged you to prove you are a great marketer by showing, not telling. I said that you need to create content that will brand you as someone to hire. Now. Starting today. I've delivered this advice to hundreds of people. Sadly for them, I know from experience that nearly all ignore this advice. Lindsey Kirchoff, as I write this a graduating senior at Tufts University, is in the tiny minority. She eagerly took up the challenge and started a terrific blog [How to Market to Me](http://howtomarkettome.com/). [![Market to me](https://www.davidmeermanscott.com/hs-fs/file-1605363350-jpg/blog-files/6a00d83451f23a69e2016764f20642970b-500wi.jpg "Market to me")](http://freshspot.typepad.com/.a/6a00d83451f23a69e2016764f20642970b-pi)In her blog, Lindsey offers her opinions on how to market to millennials like her. She says: *It's my opinion. It's about the advertisements that "get" me as a collegiate and twentysomething consumer. The companies that understand my values, participate in my humor and reach me when/where I’m most likely to need them. It's also about companies that don't do any of those things and how they can better reach me (and people like me) in the future.* Lindsey is currently on the hunt for a job at a mid-to-large marketing firm with a strong entry level program to help her really learn the industry. She says: *"And I wouldn’t complain if I could relocate to somewhere sunny (I’m looking at you Austin, San Francisco and Nashville)."* **If I was hiring new graduates, I'd jump to hire Lindsey before anyone else does. ** After my speech at the Microsoft Worldwide Partner Conference in July, 2011, I had the opportunity to speak to a group of interns at Microsoft. I provided the same advice I offered to Lindsey about getting a great first marketing job. Part of the discussion was filmed and I offer it here. Direct link to the video [here](http://www.twitvid.com/PRFLI). *If you know someone looking for that first marketing or PR job, please share this post with them. * Disclosure: I got to know Lindsey because my book [The New Rules of Marketing and PR](http://www.amazon.com/exec/obidos/ASIN/1118026985/freshspotpubl-20) is used at Tufts and I reached out to a professor there looking to hire an intern on a project for the Massachusetts Air and Space Museum. Lindsey has been working directly with me on that project. [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ Thought Leadership ](https://www.davidmeermanscott.com/blog/topic/thought-leadership) [ Case Studies ](https://www.davidmeermanscott.com/blog/topic/case-studies) [ Personal branding ](https://www.davidmeermanscott.com/blog/topic/personal-branding) [ Brand Journalism ](https://www.davidmeermanscott.com/blog/topic/brand-journalism) [ Best Practices ](https://www.davidmeermanscott.com/blog/topic/best-practices) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/DMS%20Banner%20Option%202%20-%20LinkedIn%20_%20Facebook%20Sizing.png?width=1200&height=627&name=DMS%20Banner%20Option%202%20-%20LinkedIn%20_%20Facebook%20Sizing.png) ### How to Write and Publish a Book that Supercharges Your Personal Brand July 2nd, 2025|1 min read ](https://www.davidmeermanscott.com/blog/how-to-write-and-publish-a-book-that-supercharges-your-personal-brand) [![David Meerman Scott signing books after an event](https://www.davidmeermanscott.com/hs-fs/hubfs/DMScott%20book%20signing-1.jpg?width=4961&height=3390&name=DMScott%20book%20signing-1.jpg) ### Write and Publish a Book that Transforms Your Business and Supercharges Your Personal Brand December 12th, 2023|1 min read ](https://www.davidmeermanscott.com/blog/write-and-publish-a-book-that-transforms-your-business-and-supercharges-your-personal-brand) [![Amazon listings for the phase ](https://www.davidmeermanscott.com/hs-fs/hubfs/Amazon%20shutterstock_1219099198.jpg?width=1500&height=1001&name=Amazon%20shutterstock_1219099198.jpg) ### Using the Amazon Search Engine as Marketing July 18th, 2022|1 min read ](https://www.davidmeermanscott.com/blog/using-the-amazon-search-engine-as-marketing) [![Cover of The Carbon Almanac](https://www.davidmeermanscott.com/hs-fs/hubfs/Book%20mockup.jpg?width=1250&height=1000&name=Book%20mockup.jpg) ### The Carbon Almanac: It's Not Too Late July 12th, 2022|1 min read ](https://www.davidmeermanscott.com/blog/the-carbon-almanac) [![](https://www.davidmeermanscott.com/hubfs/trademark%20shutterstock_761198749.jpg) ### Why you should NOT trademark your great idea May 5th, 2021|1 min read ](https://www.davidmeermanscott.com/blog/do-not-trademark-your-great-idea) [![](https://www.davidmeermanscott.com/hubfs/shutterstock_503377519.jpg) ### The Incredible Power of a Simple Gift April 28th, 2021|1 min read ](https://www.davidmeermanscott.com/blog/the-incredible-power-of-a-simple-gift) [![](https://www.davidmeermanscott.com/hubfs/shutterstock_books_621157613.jpg) ### Top Ten Tips for Writing a Business Book April 1st, 2021|1 min read ](https://www.davidmeermanscott.com/blog/top-ten-tips-for-writing-a-business-book) [![](https://www.davidmeermanscott.com/hubfs/Internship%20shutterstock_1470542297.jpg) ### Advice for Young People to Get an Internship, First Job, or Funding March 17th, 2021|1 min read ](https://www.davidmeermanscott.com/blog/advice-for-young-people-to-get-an-internship-first-job-or-funding) [![](https://www.davidmeermanscott.com/hubfs/Clubhouse%20audio%20app.jpg) ### Clubhouse: The Great, the Bad, and the Very Worrisome February 23rd, 2021|1 min read ](https://www.davidmeermanscott.com/blog/clubhouse-great-but-worrisome) [![](https://www.davidmeermanscott.com/hubfs/DMS%20Covid%20post.jpg) ### My Thoughts on COVID-19 and Your Business March 18th, 2020|1 min read ](https://www.davidmeermanscott.com/blog/my-thoughts-on-covid-19-and-your-business) [![DMS at Tony Robbins](https://www.davidmeermanscott.com/hubfs/DMS%20at%20Tony%20Robbins.jpg) ### How to Effectively Use Q&As after Keynote Speeches October 10th, 2019|1 min read ](https://www.davidmeermanscott.com/blog/should-keynote-speaker-take-questions) [![DMScott webinar](https://www.davidmeermanscott.com/hubfs/DMScott%20webinar.jpg) ### 12 Ways to Make Your Webinar Presentations WAY More Effective November 5th, 2018|1 min read ](https://www.davidmeermanscott.com/blog/12-ways-to-make-your-webinar-presentations-way-more-effective) [![DMS photos](https://www.davidmeermanscott.com/hubfs/DMS%20photos.jpg) ### 5 Ways to Implement Business Casual Communications October 23rd, 2018|1 min read ](https://www.davidmeermanscott.com/blog/5-ways-to-implement-business-casual-communications) [![Branding and Marketing for renewable energy companies](https://www.davidmeermanscott.com/hubfs/Branding%20and%20Marketing%20for%20renewable%20energy%20companies.jpg) ### Free Ebook Generates Millions of Dollars in New Business July 31st, 2018|1 min read ](https://www.davidmeermanscott.com/blog/free-ebook-generates-millions-of-dollars-in-new-business) [![lawyer at work](https://www.davidmeermanscott.com/hubfs/lawyer%20at%20work.jpg) ### Expert Witnesses Find New Business By Newsjacking April 18th, 2018|1 min read ](https://www.davidmeermanscott.com/blog/expert-witnesses-find-new-business-by-newsjacking) [![DMS and MR](https://www.davidmeermanscott.com/hubfs/DMS%20and%20MR.jpg) ### Matt Risinger Shows How a YouTube Channel Helped Grow Business from Zero to $20 Million February 22nd, 2018|1 min read ](https://www.davidmeermanscott.com/blog/how-a-youtube-channel-grows-business-to-20-million) [![shutterstock_520594918.jpg](https://www.davidmeermanscott.com/hubfs/shutterstock_520594918.jpg) ### Personal Privacy Online, Data Condoms, And Protecting Your Kids May 10th, 2017|1 min read ](https://www.davidmeermanscott.com/blog/personal-privacy-online-data-condoms-and-protecting-your-kids) [![](https://www.davidmeermanscott.com/hubfs/IMG_4142.jpg) ### Join Me at The Nature of Business Executive Program in Panama October 3rd, 2016|1 min read ](https://www.davidmeermanscott.com/blog/join-me-at-the-nature-of-business-executive-program-in-panama) [![](https://www.davidmeermanscott.com/hs-fs/hub/413105/file-2567409867.jpg) ### When Venture Capitalists Are Worth Much More Than Their Money March 3rd, 2015|1 min read ](https://www.davidmeermanscott.com/blog/when-venture-capitalists-are-worth-much-more-than-their-money) [![](https://www.davidmeermanscott.com/hs-fs/hub/413105/file-2345956285.jpg) ### 8 Ways to Ruin Your Chance of Making a Sale [Infographic] January 14th, 2015|1 min read ](https://www.davidmeermanscott.com/blog/8-ways-to-ruin-your-chance-of-making-a-sale-infographic) [![](https://www.davidmeermanscott.com/hs-fs/hub/413105/file-2302438155.gif) ### The Year to Manage your Fear January 5th, 2015|1 min read ](https://www.davidmeermanscott.com/blog/the-year-to-manage-your-fear) [![](https://www.davidmeermanscott.com/hs-fs/hub/413105/file-2280729572.jpg) ### Learning from the Best SlideShares of 2014 December 29th, 2014|1 min read ](https://www.davidmeermanscott.com/blog/learning-from-the-best-slideshares-of-2014) [![](https://www.davidmeermanscott.com/hs-fs/hub/413105/file-2202989115.jpg) ### A Visual Representation of The New Rules of Selling December 9th, 2014|1 min read ](https://www.davidmeermanscott.com/blog/a-visual-representation-of-the-new-rules-of-selling) [![](https://www.davidmeermanscott.com/hs-fs/hub/413105/file-1676134398.jpg) ### The power of SlideShare for social sharing September 22nd, 2014|1 min read ](https://www.davidmeermanscott.com/blog/the-power-of-slideshare-for-social-sharing) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "David Meerman Scott", "url" : "https://www.davidmeermanscott.com/blog/author/david-meerman-scott" }, "datePublished" : "2012-04-24T09:14:27.000Z", "headline" : "Lindsey shows how to market to millennials and how to get a first job", "image" : [ "https://www.davidmeermanscott.com/hs-fs/file-1605363350-jpg/blog-files/6a00d83451f23a69e2016764f20642970b-500wi.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.davidmeermanscott.com/blog/2012/04/lindsey-shows-how-to-get-a-first-marketing-job.html", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.davidmeermanscott.com/hubfs/_Assets/Logo/david-meerman-scott.png" }, "name" : "David Meerman Scott" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.davidmeermanscott.com/#person", "@type" : "Person", "description" : "Marketing and sales visionary, international bestselling author of 12 books, keynote speaker in 47 countries, and advisor to emerging companies.", "email" : "mailto:David@DavidMeermanScott.com", "image" : "https://www.davidmeermanscott.com/hubfs/DMS-Homepage-Featured.jpg", "jobTitle" : [ "Keynote Speaker", "Author", "Business Growth Strategist", "Marketing Advisor" ], "knowsAbout" : [ "Content Marketing", "Fandom Marketing", "Newsjacking", "Real-Time Marketing", "Public Relations", "Sales Strategy", "Business Growth" ], "name" : "David Meerman Scott", "sameAs" : [ "https://en.wikipedia.org/wiki/David_Meerman_Scott", "https://www.linkedin.com/in/davidmeermanscott", "https://x.com/dmscott", "https://www.instagram.com/dmscott/" ], "url" : "https://www.davidmeermanscott.com" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.davidmeermanscott.com/#website", "@type" : "WebSite", "author" : { "@id" : "https://www.davidmeermanscott.com/#person" }, "name" : "David Meerman Scott", "potentialAction" : { "@type" : "SearchAction", "query-input" : "required name=search_term_string", "target" : { "@type" : "EntryPoint", "urlTemplate" : "https://www.davidmeermanscott.com/search?q={search_term_string}" } }, "url" : "https://www.davidmeermanscott.com" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "David Meerman Scott", "url" : "https://www.davidmeermanscott.com/blog/author/david-meerman-scott" }, "dateCreated" : "2014-09-10T23:49:23", "datePublished" : "2012-04-24T05:14:27-0400", "description" : "", "headline" : "Lindsey shows how to market to millennials and how to get a first job", "image" : [ "http://cdn2.hubspot.net/hub/413105/file-1605363350-jpg/blog-files/6a00d83451f23a69e2016764f20642970b-500wi.jpg" ], "inLanguage" : "en-us", "keywords" : [ "Thought Leadership", "Case Studies", "Personal branding", "Brand Journalism", "Best Practices" ], "learningResourceType" : "article", "name" : "Lindsey shows how to market to millennials and how to get a first job", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://413105.fs1.hubspotusercontent-na1.net/hubfs/413105/_Assets/Logo/david-meerman-scott.png" }, "name" : "Freshspot Marketing LLC" }, "timeRequired" : "1 minutes", "url" : "https://www.davidmeermanscott.com/blog/2012/04/lindsey-shows-how-to-get-a-first-marketing-job.html" } ```