--- title: NASA and facility tours as great public relations --- [Skip to main content](https://www.davidmeermanscott.com/blog/2011/10/nasa-and-facility-tours-as-great-public-relations.html#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # NASA and facility tours as great public relations October 27th, 2011 1 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) Last month I had an opportunity to tour the [NASA Glenn Research Center](http://www.nasa.gov/centers/glenn/home/index.html) in Cleveland, Ohio with David M. DeFelice, Community Relations Team Lead. We checked out some way cool space research facilities and got to hold the first baseball used as the World Series ceremonial first pitch from space. Fortunately I was able to film some highlights of the tour. Direct link to [A tour of the NASA Glenn Research Center](http://www.youtube.com/watch?v=Xr6LBFvJ4KI) on YouTube. **This got me thinking about how great a PR tool facility tours can be. ** In our world of electronic communications and social media, sometimes we can forget that the best asset to get the media interested in what we do is a tour of where we do our work. [NASA](http://twitter.com/#!/nasa) certainly knows this. But you don't have to have an out-of-this-world facility to conduct an interesting tour. I've been on some terrific tours (and wrote about them on my blog or for other publications) such as the [New Zealand All Blacks](https://www.webinknow.com/2009/04/new-zealand-all-blacks-experimenting-with-social-media-to-reach-global-fans.html) rugby team HQ, [the Pentagon](https://www.webinknow.com/2009/10/the-us-department-of-defense-communications-arsenal.html) (I even went into the park in the middle!), and [General Motors world headquarters](https://www.webinknow.com/2009/09/gm-ceo-fritz-henderson-discusses-new-marketing.html) where I saw the new Chevrolet Volt being made. Cool stuff all. When an interested member of the media is treated to an experience at your facility, it can often generate great press. **If you have something interesting to show, do it. The world does not live by social media alone! ** [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ Public Relations ](https://www.davidmeermanscott.com/blog/topic/public-relations) [ Case Studies ](https://www.davidmeermanscott.com/blog/topic/case-studies) [ Media Relations ](https://www.davidmeermanscott.com/blog/topic/media-relations) [ Best Practices ](https://www.davidmeermanscott.com/blog/topic/best-practices) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/DMS%20speaking%20BM%20LAS.jpg?width=2048&height=1060&name=DMS%20speaking%20BM%20LAS.jpg) ### Book Me to Speak for Free! (Plus... Some Upcoming In-Person Events) April 29th, 2026|1 min read ](https://www.davidmeermanscott.com/blog/book-me-to-speak-for-free-plus-here-are-some-of-my-upcoming-events) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Modern%20marketing%20team.png?width=1774&height=887&name=Modern%20marketing%20team.png) ### RIP Middle Management in Marketing & PR April 23rd, 2026|1 min read ](https://www.davidmeermanscott.com/blog/rip-middle-management-in-marketing-pr) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Artemis%20earthset.jpg?width=5568&height=3712&name=Artemis%20earthset.jpg) ### Nasa’s Artemis II Lunar Mission: A PR Triumph for the USA April 11th, 2026|1 min read ](https://www.davidmeermanscott.com/blog/nasas-artemis-ii-lunar-mission-a-pr-triumph-for-the-usa) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/DMS%202025.jpg?width=1435&height=972&name=DMS%202025.jpg) ### My Focus for 2026 and a Prediction December 19th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/my-focus-for-2026-and-a-prediction) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Real%20Time%20PR.png?width=1536&height=1024&name=Real%20Time%20PR.png) ### Why Real-Time PR Matters in the Age of AI Search September 17th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/why-real-time-pr-matters-in-the-age-of-ai-search) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/NYT%20Amazon%20AI%20deal.jpg?width=1536&height=1024&name=NYT%20Amazon%20AI%20deal.jpg) ### The New York Times signs AI licensing deal with Amazon May 30th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/the-new-york-times-signs-ai-licensing-deal-with-amazon) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/HBO%20Max.png?width=720&height=480&name=HBO%20Max.png) ### Max, Once Named HBO Max, Rebranded as… HBO Max May 23rd, 2025|1 min read ](https://www.davidmeermanscott.com/blog/max-once-named-hbo-max-rebranded-as-hbo-max) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/British%20arrive.jpg?width=1252&height=848&name=British%20arrive.jpg) ### 250 Years After The Shot Heard ‘Round The World, Americans Battle Government Again April 21st, 2025|1 min read ](https://www.davidmeermanscott.com/blog/250-years-after-the-shot-heard-round-the-world-americans-battle-government-again) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/9e%20post.jpg?width=1500&height=1145&name=9e%20post.jpg) ### 9th Edition of The New Rules of Marketing & PR Publishes Today August 20th, 2024|1 min read ](https://www.davidmeermanscott.com/blog/9th-edition-of-the-new-rules-of-marketing-pr-publishes-today) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Fly%20me%20to%20the%20Moon.jpg?width=1500&height=1005&name=Fly%20me%20to%20the%20Moon.jpg) ### Fiction and Fact! New Movie “Fly Me To The Moon” Partly Based On My Book July 17th, 2024|1 min read ](https://www.davidmeermanscott.com/blog/fiction-and-fact-new-movie-fly-me-to-the-moon-partly-based-on-my-book) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/4%20NRMPR%209e%203D%20blog.jpg?width=1259&height=843&name=4%20NRMPR%209e%203D%20blog.jpg) ### New 9th Edition of The New Rules of Marketing & PR Coming in August! June 20th, 2024|1 min read ](https://www.davidmeermanscott.com/blog/new-9th-edition-of-the-new-rules-of-marketing-pr-coming-in-august) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Creativity%20Cannot%20be%20Crushed.jpg?width=569&height=327&name=Creativity%20Cannot%20be%20Crushed.jpg) ### Samsung’s “UnCrush” Video Newsjacking of Apple Fail May 16th, 2024|1 min read ](https://www.davidmeermanscott.com/blog/samsungs-uncrush-video-newsjacking-of-apple-fail) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Apple%20Crush.jpg?width=1012&height=556&name=Apple%20Crush.jpg) ### Apple Apologizes for CRUSH Video Misstep May 12th, 2024|1 min read ](https://www.davidmeermanscott.com/blog/apple-apologizes-for-crush-video-misstep) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/shutterstock_1054684892.jpg?width=1500&height=999&name=shutterstock_1054684892.jpg) ### In Conclusion: The Growing AI Content Pollution Problem April 4th, 2024|1 min read ](https://www.davidmeermanscott.com/blog/in-conclusion-the-growing-ai-content-pollution-problem) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Apple%20Vision%20Pro.jpg?width=2000&height=1517&name=Apple%20Vision%20Pro.jpg) ### Apple Vision Pro: Is This Really “The Era Of Spatial Computing”? February 5th, 2024|1 min read ](https://www.davidmeermanscott.com/blog/apple-vision-pro-is-this-really-the-era-of-spatial-computing) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/hq720.jpg?width=686&height=386&name=hq720.jpg) ### KOREAZ YouTube Channel Delivers Digital Public Diplomacy as Entertainment January 3rd, 2024|1 min read ](https://www.davidmeermanscott.com/blog/koreaz-youtube-channel-delivers-digital-public-diplomacy-as-entertainment) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/shutterstock_272153462%20copy.jpg?width=1000&height=628&name=shutterstock_272153462%20copy.jpg) ### Legal Caution vs. PR Clarity: University Presidents' Legal Advisors Muddled Congressional Testimonies December 19th, 2023|1 min read ](https://www.davidmeermanscott.com/blog/legal-caution-vs.-pr-clarity-university-presidents-legal-advisors-muddled-congressional-testimonies-on-antisemitism) [![Doritos Silent image](https://www.davidmeermanscott.com/hs-fs/hubfs/Doritos%20Silent.jpg?width=1246&height=806&name=Doritos%20Silent.jpg) ### Doritos Silent “Crunch Cancelling” Plug-In for Gamers November 8th, 2023|1 min read ](https://www.davidmeermanscott.com/blog/doritos-silent-crunch-cancelling-plug-in-for-gamers) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Apple-WWCD23-Vision-Pro-with-battery-230605.jpg?width=1960&height=1102&name=Apple-WWCD23-Vision-Pro-with-battery-230605.jpg) ### Apple Vision Pro Spatial Computer Launch Is PR Done Right June 6th, 2023|1 min read ](https://www.davidmeermanscott.com/blog/apple-vision-pro-spatial-computer-launch-is-pr-done-right) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Screenshot%202022-12-15%20at%207.17.45%20AM.png?width=940&height=585&name=Screenshot%202022-12-15%20at%207.17.45%20AM.png) ### Apollo 17 Was 50 Years Ago. What Can We Achieve Today? December 15th, 2022|1 min read ](https://www.davidmeermanscott.com/blog/apollo-17-gave-us-something-to-cheer) [![View of the Harry Howard Hook & Ladder Company in Port Chester, NY ](https://www.davidmeermanscott.com/hs-fs/hubfs/Harry%20Howard%20hook%20and%20ladder%20truck.jpg?width=1500&height=934&name=Harry%20Howard%20hook%20and%20ladder%20truck.jpg) ### Port Chester Fire Department: Passionate About the Grateful Dead and the Community November 1st, 2022|1 min read ](https://www.davidmeermanscott.com/blog/port-chester-fire-department-passionate-about-the-grateful-dead-and-the-community) [![Photo of newspapers on display at a newsstand with the Twitter logo overlayed on top.](https://www.davidmeermanscott.com/hs-fs/hubfs/Twitter%20newsstand%20alt.jpg?width=1126&height=682&name=Twitter%20newsstand%20alt.jpg) ### Using Twitter For Media Relations June 8th, 2022|1 min read ](https://www.davidmeermanscott.com/blog/using-twitter-for-media-relations) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Russell%20Alexander%20YouTube.jpg?width=728&height=408&name=Russell%20Alexander%20YouTube.jpg) ### Law Firm Grows Fourfold Using Ideas In The New Rules of Marketing & PR May 9th, 2022|1 min read ](https://www.davidmeermanscott.com/blog/law-firm-grows-fourfold-using-ideas-in-the-new-rules-of-marketing-pr) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Krispy%20Kreme%20Newsjacking.jpg?width=480&height=275&name=Krispy%20Kreme%20Newsjacking.jpg) ### Krispy Kreme Doughnuts Priced to Gallon of Gas Newsjacking April 13th, 2022|1 min read ](https://www.davidmeermanscott.com/blog/krispy-kreme-strategic-doughnut-reserve-gasoline-price-newsjacking) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "David Meerman Scott", "url" : "https://www.davidmeermanscott.com/blog/author/david-meerman-scott" }, "datePublished" : "2011-10-27T13:48:56.000Z", "headline" : "NASA and facility tours as great public relations", "mainEntityOfPage" : { "@id" : "https://www.davidmeermanscott.com/blog/2011/10/nasa-and-facility-tours-as-great-public-relations.html", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.davidmeermanscott.com/hubfs/_Assets/Logo/david-meerman-scott.png" }, "name" : "David Meerman Scott" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.davidmeermanscott.com/#person", "@type" : "Person", "description" : "Marketing and sales visionary, international bestselling author of 12 books, keynote speaker in 47 countries, and advisor to emerging companies.", "email" : "mailto:David@DavidMeermanScott.com", "image" : "https://www.davidmeermanscott.com/hubfs/DMS-Homepage-Featured.jpg", "jobTitle" : [ "Keynote Speaker", "Author", "Business Growth Strategist", "Marketing Advisor" ], "knowsAbout" : [ "Content Marketing", "Fandom Marketing", "Newsjacking", "Real-Time Marketing", "Public Relations", "Sales Strategy", "Business Growth" ], "name" : "David Meerman Scott", "sameAs" : [ "https://en.wikipedia.org/wiki/David_Meerman_Scott", "https://www.linkedin.com/in/davidmeermanscott", "https://x.com/dmscott", "https://www.instagram.com/dmscott/" ], "url" : "https://www.davidmeermanscott.com" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.davidmeermanscott.com/#website", "@type" : "WebSite", "author" : { "@id" : "https://www.davidmeermanscott.com/#person" }, "name" : "David Meerman Scott", "potentialAction" : { "@type" : "SearchAction", "query-input" : "required name=search_term_string", "target" : { "@type" : "EntryPoint", "urlTemplate" : "https://www.davidmeermanscott.com/search?q={search_term_string}" } }, "url" : "https://www.davidmeermanscott.com" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "David Meerman Scott", "url" : "https://www.davidmeermanscott.com/blog/author/david-meerman-scott" }, "dateCreated" : "2014-09-10T23:36:28", "datePublished" : "2011-10-27T09:48:56-0400", "description" : "", "headline" : "NASA and facility tours as great public relations", "image" : [ "" ], "inLanguage" : "en-us", "keywords" : [ "Public Relations", "Case Studies", "Media Relations", "Best Practices" ], "learningResourceType" : "article", "name" : "NASA and facility tours as great public relations", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://413105.fs1.hubspotusercontent-na1.net/hubfs/413105/_Assets/Logo/david-meerman-scott.png" }, "name" : "Freshspot Marketing LLC" }, "timeRequired" : "1 minutes", "url" : "https://www.davidmeermanscott.com/blog/2011/10/nasa-and-facility-tours-as-great-public-relations.html" } ```