Case Studies | Brand Journalism | Best Practices In May, I wrote about the Boeing site revamp in a post called The Plane Truth: Brand journalism and the new Boeing site. Starting today, the smart communicators at Boeing have developed a site to showcase brand journalism at the Farnborough Airshow #Farn10. The site went live today and throughout the next week they will populate it with stories about Boeing news and events at the show. I love how the bylined articles and videos tell a story rather than push a product. It's fascinating to see the brand journalism approach tied to a specific event.