--- title: Mazda Australia social media Zoom Zoom image: https://www.davidmeermanscott.com/hs-fs/file-1601097419-jpg/blog-files/6a00d83451f23a69e20134854a8704970c-120wi.jpg --- [Skip to main content](https://www.davidmeermanscott.com/blog/2010/07/mazda-australia-social-media-zoom-zoom.html#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # Mazda Australia social media Zoom Zoom July 8th, 2010 1 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![](https://www.davidmeermanscott.com/hs-fs/file-1601097419-jpg/blog-files/6a00d83451f23a69e20134854a8704970c-120wi.jpg?width=120&height=63&name=6a00d83451f23a69e20134854a8704970c-120wi.jpg) Last year, I was in Melbourne, Australia delivering a Social Media Masterclass and participating in a few Tweetups. I met [James Duthie](http://onlinemarketingbanter.com/) and we got to talking about Automaker websites around the world and how most of them are just big TV-like advertising sites. [![Mazda](https://www.davidmeermanscott.com/hs-fs/file-1601097419-jpg/blog-files/6a00d83451f23a69e20134854a8704970c-120wi.jpg)](http://freshspot.typepad.com/.a/6a00d83451f23a69e20134854a8704970c-pi) James contacted me to say that [Mazda Australia](http://www.mazda.com.au/) has re-vamped their approach. **We like what we see!** Right on the [homepage](http://www.mazda.com.au/) is a big community section. Live tweets appear – *on the homepage!* – and there are links to community forums and blogs. [![Community](https://www.davidmeermanscott.com/hs-fs/file-1601097459-jpg/blog-files/6a00d83451f23a69e20133f224d6ef970b-200wi.jpg)](http://freshspot.typepad.com/.a/6a00d83451f23a69e20133f224d6ef970b-pi) What's fascinating is that many of the links go outside of Mazda to owners club sites, commercial reviews, information from places like Hemmings, and independent blogs. In my experience, very few companies have the guts to [Lose Control of their Marketing](https://www.davidmeermanscott.com/documents/Marketing_ROI.pdf). Marketers are trained to keep everything close and to only deliver the company line. **Good on you, Mazda Australia. Let me know the reaction to your exciting initiative.** [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ Social Media ](https://www.davidmeermanscott.com/blog/topic/social-media) [ Case Studies ](https://www.davidmeermanscott.com/blog/topic/case-studies) [ Brand Journalism ](https://www.davidmeermanscott.com/blog/topic/brand-journalism) [ Best Practices ](https://www.davidmeermanscott.com/blog/topic/best-practices) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Artemis%20earthset.jpg?width=5568&height=3712&name=Artemis%20earthset.jpg) ### Nasa’s Artemis II Lunar Mission: A PR Triumph for the USA April 11th, 2026|1 min read ](https://www.davidmeermanscott.com/blog/nasas-artemis-ii-lunar-mission-a-pr-triumph-for-the-usa) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Moltbook.jpg?width=1536&height=1024&name=Moltbook.jpg) ### Moltbook: A Social Network for AI Agents Where Humans Can Only Watch February 3rd, 2026|1 min read ](https://www.davidmeermanscott.com/blog/moltbook-a-social-network-for-ai-agents-where-humans-can-only-watch) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Screenshot%202025-10-29%20at%2010.27.19%20AM.png?width=835&height=466&name=Screenshot%202025-10-29%20at%2010.27.19%20AM.png) ### Don’t Fly Wizzness Class Video from Dave Carroll October 29th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/dont-fly-wizzness-class-video-from-dave-carroll) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Chef%20Todd%20Edwards.jpg?width=1500&height=1010&name=Chef%20Todd%20Edwards.jpg) ### Pulling Back the Curtain to Show What Happens Behind-the-Scenes October 15th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/pulling-back-the-curtain-to-show-what-happens-behind-the-scenes) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/DMS%20BM%20hybrid%202004.jpg?width=1432&height=966&name=DMS%20BM%20hybrid%202004.jpg) ### The Fandom Playbook: My New Book and Companion AI Chatbot September 24th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/the-fandom-playbook-my-new-book-and-companion-ai-chatbot) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Stefano%20Paciotti.jpg?width=1500&height=1084&name=Stefano%20Paciotti.jpg) ### The Ham Whisperer of Rome: How Stefano’s Honest Videos Won the World’s Heart June 24th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/the-ham-whisperer-of-rome-how-stefanos-honest-videos-won-the-worlds-heart) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/LinkedIn%20comments.jpg?width=1114&height=737&name=LinkedIn%20comments.jpg) ### Comments Are the Key to LinkedIn Engagement January 29th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/comments-are-the-key-to-linkedin-engagement) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Kolkata%20Chai%20Ani%20and%20Ayan.jpg?width=1236&height=858&name=Kolkata%20Chai%20Ani%20and%20Ayan.jpg) ### Brewing Authenticity: How Kolkata Chai Co. 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