I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Many people ask me of the new rules of marketing apply worldwide. Rather than do the easy thing and answer the question with a big fat “YES!” I thought I’d show you.
In the past six months I’ve delivered presentations in eight countries: Croatia, the Dominican Republic, Estonia, Latvia, Lithuania, New Zealand, Turkey, and the United States. At each of my gigs, I used my trusty Flip Video camera to record a series of questions to compare and contrast how people research products and solve problems.
Damn these Flip videos are awesome. Usually I just held the camera myself. However in Wellington, New Zealand my friend Chris Brogan served as cameraman.
I want to thank my friends at PermissionTV for helping me to put the various clips together into a consolidated video.
I think you’ll agree after watching this video that The New Rules of Marketing apply worldwide.
On Wednesday July 29 at 2:00 Eastern, join me on PermissionTV Live for a discussion with Matthew Mamet on how to use video to create a World Wide Rave. Video is one of the best ways to get people spreading your ideas and sharing your stories.
Photo credit: NASA. "Blue Marble" photo taken by Harrison Schnmitt on Apollo 17 December, 1972