Grokker is a tool that provides "A New Way to Look at Search" through visualization that provides "broad exploration, unexpected discovery, deep understanding."
The Grokker site says: "Grokker adds power to any search and eliminates the disorganized results lists that make search frustrating."
But like many companies, the marketing team was told they needed an "elevator pitch" -- check out the hilarious result here.
David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire.
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